Lucas Beddington Email & Phone Number

Marketing, Advertising & Promotions+ Over 9 years of experience planning and executing multi-platform campaigns+ Create unique promotions to support brand initiatives and maximize exposure+ Worked closely with media buyers and agencies+ Branding and copy writing for beverage company+ Integrated branded content+ Extensive knowledge or mass media landscapeCopywriting & Branding+ Writing and editing experience: radio ad copy, online, e-newsletters, social posts, proposals, press releases+ Experience writing for 6+ radio stations, TV, and other media, handling hundreds of clients+ Ability to write for a wide range of clients as well as targeting specific demographics+ Prioritize projects on an hourly basis to meet urgent deadlines+ Developed brand and product copy for beverage company (product names, details, label copy, web copy, etc.)+ Branding and positioning for medical marijuana industry+ Animated educational video scripting for agency+ 2019 Crystal Award (Radio)Project Management+ Completed Project101 from Adelaide University+Manage and delegate workload to a team of writers. Key projectmember in rebrandng and sustained branding for multiple companies,including Old Yale Brewing Co.Client Relations+ Longstanding relationships with clients and agencies with open and clear communicationMedia Coordinating+ Knowledge of media buying, creating and trafficking spots, co-op processes, invoicing, cross-platform integration+ Connections with news outlets in Vancouver and across CanadaEditing+ Audio (Adobe Audition)+Photo (Photoshop & InDesign)Organizational Skills+ Current role requires meeting extremely tight deadlines under highpressuresituations while still maintaining a meticulous attention todetail.Proficient with Google Ads, Analytics, and Trends.Google Analytics Academy Certified

Listed skills include Radio Host, Adobe Audition, Radio, Broadcast, and 18 others.