• Chinese social media marketing, with a focus on the Arts, Luxury, Fashion, Real Estate, F&B industries• Design and implement tailor-made solutions for domestic and international brands, doing business in or outside of China• Set-up official WeChat Service or Subscription accounts• Create WeChat business strategies, custom content and design• Website localization and optimization

• Developed and maintained an active, repeat customer base through strong interpersonal skills complemented by a tailored digital strategy• Created a strong client base with Chinese-speaking clientele using WeChat• Communicated regularly with clients regarding exclusive in-store events and new product arrivals• Successfully converted a high percentage of walk-in clients, and further developed these into a repeat customer base• Compiled various reports that provided both the local team and head office with an acute understanding of current trends, challenges and opportunities within the luxury fashion market• Assisted in the planning and execution of promotional events, including exclusive season previews and special product launches

• Developed and executed marketing and sales strategies for the European region, with a focus on high growth in revenue and ROI• Supported regional research and analysis• Devised, supported and evaluated the development of promotions and campaigns• Established and nurtured positive relationships with educational partners• Provided the marketing team with effective sales training tools• Ensured a high standard of customer service• Daily consultation on marketing issues and corresponding with agent partners• Reviewed and developed marketing reports (including quarterly/year-end/budget & expense reports)• Recommended and supported the development of new marketing materials and products• Implemented localized digital marketing efforts for the Russian market, establishing a dominant presence on VKontakte (www.vk.com/ilscrussia), a Russian-specific YouTube channel (www.youtube.com/ilscrus), a Russian-specific blog (www.ilsc.ru/blog) as well as a Russian-specific monthly agent e-newsletter• Supported the team to effectively promote ILSC’s products and services at educational fairs• Managed human resource of team members• Trained new marketers and conduct ongoing performance reviews

• Managed marketing activities for the Weissach, Lamborghini Vancouver, Lotus of Vancouver and Bugatti Vancouver brands• Successfully planned and executed a number of corporate events, product launches, charity galas and community-building initiatives• Implemented the highly-expected Vancouver launch of the Lamborghini Huracán• Quarterbacked the online and offline campaigns to become CASL-compliant (Canada's Anti-Spam Law)• Managed the maintenance and content production for three main websites: www.weissach.com, www.lamborghinivancouver.com, www.lamborghinicalgary.com• Managed Weissach’s internal CRM as well as Automobili Lamborghini S.p.A’s CRM for Lamborghini Vancouver• Managed the maintenance and content production for all social media platforms, including Facebook, Instagram, Twitter, Google+, Weibo• Designed tailored-made monthly email campaigns for multiple segments• Analyzed and reported on online activities, including website traffic and email campaigns

• Developed and executed marketing and sales strategies for the European region, with a focus on high growth in revenue and ROI• Supported regional research and analysis• Devised, supported and evaluated the development of promotions and campaigns• Established and nurtured positive relationships with educational partners• Provided the marketing team with effective sales training tools• Ensured a high standard of customer service• Daily consultation on marketing issues and corresponding with agent partners• Reviewed and developed marketing reports (including quarterly/year-end/budget & expense reports)• Recommended and supported the development of new marketing materials and products• Implemented localized digital marketing efforts for the Russian market, establishing a dominant presence on VKontakte (www.vk.com/ilscrussia), a Russian-specific YouTube channel (www.youtube.com/ilscrus), a Russian-specific blog (www.ilsc.ru/blog) as well as a Russian-specific monthly agent e-newsletter• Supported the team to effectively promote ILSC’s products and services at educational fairs• Managed human resource of team members• Trained new marketers and conduct ongoing performance reviews

• Provided a student-focused learning environment by implementing engaging lesson plans• Utilized various teaching methodologies to encourage active student participation• Primarily instructed conversation classes, with a specific focus on Western Culture orientation