Luca Scarselletta

Luca Scarselletta Email and Phone Number

Chief Operational Officer - Product and Publisher Director @ WebAds
Milan, IT
Luca Scarselletta's Location
Milan, Lombardy, Italy, Italy
Luca Scarselletta's Contact Details

Luca Scarselletta work email

Luca Scarselletta personal email

About Luca Scarselletta

- Working experience: +15 years - Strong background in Online Advertising, Media, Publishers houses - Developing Publishers Strategy and Solutions that generate additional revenues - Managing a diverse team, working closely with multifunctional teams - Internet Media Product Manager - Social Media expertise (advertising)- Linkedin Marketing Solution Represent for Italy- Master in new media mktg&communicationSpecialties: Media&Advertising, Social Media, Internet, Publishers.LEADERSHIP: Motivates and gives direction, Oversees business processes, Confrontational, Teambuilding, Strong ComunicatorFUNCTION: Smart Commercially, Decision Maker, Negotiator/Problem solving, Knowledge, Networking, Helicopter view/ VisionDEPARTMENT: Results driven, Pro-active, Administrative capabilities, Listening, Relationship builder, Integrity

Luca Scarselletta's Current Company Details
WebAds

Webads

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Chief Operational Officer - Product and Publisher Director
Milan, IT
Website:
webads.nl
Employees:
61
Luca Scarselletta Work Experience Details
  • Webads
    Chief Operational Officer - Product And Publisher Director
    Webads
    Milan, It
    View
  • Webads
    Product And Publisher Director
    Webads Sep 2011 - Present
    Amsterdam, North Holland, Nl
    - Responsible for portfolio strategy and implementation of it within the framework of the overall business strategy of WebAds- Achieve revenue targets for the publisher & product portfolio of WebAds- Leading the entire Publisher team consisting of product managers, product executives - Development of specific portfolio plans for Italy, focused on Brand, Audience and Response strategy- Fill in role partner for publisher (incl. contracts, role WebAds, reporting, sharing knowledge)- Implementation of new products (Video, Mobile, Programmatic, Response, RichMedia, etc)- Acquire both Local than International and Pan-European publishers within verticals- Consultant and pre-selling activities on direct clients
    View
  • Webads
    Product Manager
    Webads Feb 2007 - Sep 2011
    Amsterdam, North Holland, Nl
    - WebAds Product Supervisor- Product Manager for Business Portfolio - New partnership gatekeeper- Linkedin Sales rapresent- Social networking and brand integration expertise
    View
  • Webads
    Channel Executive
    Webads Nov 2006 - Feb 2007
    Amsterdam, North Holland, Nl
    View
  • Focusin
    Business Development
    Focusin Jan 2023 - Present
    100% Linkedin Agency
    View
  • Adsolutions
    Product Sales Italy
    Adsolutions Mar 2015 - Present
    Amsterdam, Nl
    Adsolutions is an independent ad serving, measuring and technology company, providing best-in-class digital advertising products, service and support for online advertisers, publishers, sales houses and key media buying and creative agencies. Our products lead the publisher ad server market and facilitate the management, delivery and measuring of all forms of digital advertising across desktop, tablet and mobile. Core products: richmedia, header bidding.
    View
  • Università Cattolica Del Sacro Cuore
    Lecturer - Seminar "Online Advertising Products & Programmatic Basics"
    Università Cattolica Del Sacro Cuore Mar 2011 - Present
    It
    Lecturer - Seminar "Online Advertising Products & Programmatic Basics" @ Master in Comunicazione, Marketing Digitale, Pubblicità Interattiva Almed IAB
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  • Ninja Academy ©
    Lecturer - Webinar "Display Advertising"
    Ninja Academy © Jun 2014 - Jun 2014
    Assago , Milano, It
    Webinar "Display Advertising"
    View
  • Hypnotic Team
    Internship
    Hypnotic Team Mar 2005 - Dec 2005

Luca Scarselletta Skills

Online Advertising New Media Advertising Online Marketing Digital Marketing Social Media Marketing Digital Strategy Digital Media Google Analytics Social Networking Social Media Email Marketing Mobile Marketing Web Analytics Product Management Conversion Optimization Ppc Ad Serving Rtb Ad Exchanges Rich Media Dart For Publishers Dart Sales Manager Appnexus Product Development Sugarcrm General Data Protection Regulation Native Advertising Display Advertising Content Marketing Linkedin Marketing Linkedin Advertising

Luca Scarselletta Education Details

  • Sapienza Università Di Roma
    Sapienza Università Di Roma
    Communication Science
  • Ateneo Impresa Business School
    Ateneo Impresa Business School
    Web&Newmedia Marketing&Communication

Frequently Asked Questions about Luca Scarselletta

What company does Luca Scarselletta work for?

Luca Scarselletta works for Webads

What is Luca Scarselletta's role at the current company?

Luca Scarselletta's current role is Chief Operational Officer - Product and Publisher Director.

What is Luca Scarselletta's email address?

Luca Scarselletta's email address is lu****@****ail.com

What schools did Luca Scarselletta attend?

Luca Scarselletta attended Sapienza Università Di Roma, Ateneo Impresa Business School.

What are some of Luca Scarselletta's interests?

Luca Scarselletta has interest in Playing Music, Music, Playing Bass.

What skills is Luca Scarselletta known for?

Luca Scarselletta has skills like Online Advertising, New Media, Advertising, Online Marketing, Digital Marketing, Social Media Marketing, Digital Strategy, Digital Media, Google Analytics, Social Networking, Social Media, Email Marketing.

Who are Luca Scarselletta's colleagues?

Luca Scarselletta's colleagues are Mary Aimée Abdel Sayed, Alexia Pasamontes, Pierpaolo Guidi, Alicia Espada Fernández, Ashutosh Pandey, Bi Ca, Carolina Veerkamp.

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