Digital Marketing Specialist
Current• Actively operate the company's social media profiles for three dealerships. Pushing out continuous social paid and organic content. • Regularly consulting with superiors from three different dealerships in person and online with Microsoft Teams.• Create and execute email campaigns using Mailchimp with databases as large as 25,000. • Graphic design using various Adobe programs for all three locations for the use of the website, social media, email, and in-store postings.• Manage and edit all three official websites daily using WordPress.• Evaluate all three locations' analytics using Google Analytics. Analyzing data such as demographics, interests, geo, behaviours, technology, and conversions, along with general user data thus creating monthly performance reports on key metrics.• Actively responding to customer questions through various mediums such as social, email, phone, and website.• Copywriting and copyediting. Writing clear, engaging copy for various mediums including social media, website product/information pages, and email campaigns.• Photo and video editing using various Adobe programs.