Leader of Monetization & LiveOps Team, responsible for:- LiveOps Operation;- IAP and Ads Monetization- CRM Strategies (Push Notifications, In App Messages, Email Marketing);- Pricing Strategies;- Game Economy & Balance;- Promotional Calendar & Events;- Social Media & Community Management;- Experiments for Optimizations;- Retention & Churn Prevention;Success Case #1 – Local Pricing: +45% IAP Conversion+62% IAP First Time Conversion+30% IAP ARPUSuccess Case #2 - Ads Optimization:+25.5% eCPM+38% Ads ARPDAUSuccess Case #3 - Social Media:Number of followers on Bid Wars 2’s Instagram grew from 1.2k to 85k from Sep/21 to May/23 (and counting)

Growth Team Leader, responsible for:- LiveOps Operation;- CRM Strategies (Push Notifications, In App Messages, Email Marketing);- Pricing Strategies;- Game Economy & Balance;- Promotional Calendar & Events;- Social Media & Community Management;- Experiments for Optimizations;- Retention & Churn Prevention;Success Case:Growth Dec/20 versus Dec/21- IAP ARPU: +90%- First Time Conversion: +91%- Conversion: +100%

Responsible for:- Paid Media focused on B2B (Google Ads, Linkedin Ads, Facebook Ads);- Organic Social Media (Facebook, Instagram);- SEO;- CRM;- Email Marketing / Newsletter;- Data Analytics;- Pricing;- Release of the latest website for Lead Generation;Results:+640% ROI (comparated to the previous year)

Leader of the CRM and Data Team, responsible for CRM consulting, implementation and operation for Whirpool, KitchenAid, Pandora, Honda, Gympass and other well recognized companies.Success Case #1: Email Marketing / Client BrastempGrowth Dec/18 versus Dec/19-Sessions: +399%-Conversions: +879%-Revenue: +829%Success Case #2: Email Marketing / Client ConsulGrowth Dec/18 versus Dec/19-Sessions: +496%-Conversions: +485%-Revenue: +469%

CRM Team Leader, responsible for strategy and operation of Email Marketing, SMS and Push Notification Campaigns (app and web). - Restructuring of the CRM Team, including tactics, team, reports, strategy, mindset, etc;- Development of data driven campaigns, segmented based on interest, NBO, LTV and RFV; - Development of campaigns based on consumer's journeys, from acquisition to reengagement of customers;- Development of promotional calendar, launching events and promotions considering revenue goals, seasonality, competitors and other opportunities;Results:- Revenue: 215% growth YoY;- Active customers: 140% growth YoY;- Conversion rate: 50% growth YoY;- Biggest monthly revenue in 26 months;

Served as Promotional Pricing Coordinator, responsible for Pontofrio, Casas Bahia and Extra website promotions. My responsibilities included planning and managing the discount strategies, based on commercial and marketing demands. In partnership with the commercial area, we monitored the company's hourly sales and profit margin, implementing coordinated actions that directed the company to the best possible results. Also, in partnership with our marketing department, we defined and implemented promotional prices and offers. These strategies included discount actions such as coupons, differentiated pricing strategy for marketing channels and other promotional levers to attract consumers.

Served as Marketing Specialist in the Sales Dept. which was responsible for coordinating the company’s sales strategy. My routine included:-Selection of the best offers/products that would be announced on the marketing channels (Email Marketing, Google Search, Social Media, Price Comparators, homepage of the Website, etc…);-Scheduling and execution of the Promotional Calendar (for example, Black Friday, Mother’s Day, Christmas Day, etc…);-Negotiation of Commercial Offers, Discounts, Coupons, etc…;-Follow up of sales performance, conversion, profitability, margin and goals;

My responsibilities included:- Marketing offers selection, evaluation and negotiation;- Sales analysis for pre and post campaigns;- Channel performance’s reports;- Segmentation strategies;- Relationship journeys;- A/B Testing;- Copywriting;- Strategic planning for major events like Black Friday;Results:- 114% growth in channel’s share of revenue YoY