• Achieve and deliver annual plans for the region that reflect the agreed upon brand and customer strategies and support delivery of business goals• Translates business strategy into clear and locally executable plans and focuses resources accordingly within their respective territory• Effective management of distributors and direct reports• Establish and manage key customer relationships through joint business planning that strengthens and builds on the success of the BOXED WATER IS BETTER brand• Understanding the dynamics of the respective territory in particular, and providing insight and direction to develop solutions that promote and build the BOXED WATER IS BETTER brand. • Responsible for all distributor management decisions and relationships with guidance from the Vice President of Sales• Schedule, conduct, and participate in distributor routine meetings with distributor partners to educate, inform, and build capabilities on selling BOXED WATER IS BETTER• Responsible for building sales presentations and reports to share both internally and with distributor partners that will provide an action-oriented response

-Execute the development, sales and promotion of ZICO Pure Premium Coconut water along with Illy Issimo Coffee-Complete daily sales and merchandising calls on influencer accounts with a focus on account development to attain maximum potential-Educate distributors, managers, and buyers on ZICO and Illy Issimo with powerpoint sale sheets and route rides-Identify voids through analysis of weekly and monthly sales trends to gain new points of distribution-Communicate successes, competitive trends, product introductions and opportunities via weekly sales recaps to District and Regional Sales Managers.-Manage inventory levels and communicate potential problems to avoid out of stock scenarios.-Work in conjunction with the marketing team to drive case sales through product sampling at influential accounts

-Log editing, processing and implementing traffic instructions and maintaining all commercial tapes in Broadway system-Processing orders, inventory management, live event coordination in studio, managing workflow with sales, marketing, and operation departments-Log reconciliation, producing reports pertaining to continuity-Maintaining relationships with conference partners

-Scheduling of commercials in OSI program, applying traffic instructions, entering orders, tape management and reconciliation of commercial logs

-Apply commercial traffic copy instructions into Gabriel traffic system for NBC Networks USA and Sci Fi Channels-Coordinate with the tape house, agencies, and sales department in order to assure proper placement of commercials-Worked during the 2008 Beijing Olympics to expedite handling extra commercial activity of non-Olympic stations