Lucas Fernandes Email & Phone Number

Barcelona, Ct, Es

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

• Coordinate with GTM teams, enhancing their processes and key metrics. • Active role in sourcing new TAM for EMEA and US Sales teams

• Develop the company’s strategic structure in line with its objectives of growth and expansion. • Lead the company’s annual planning including budget and setting targets and OKRs. • Coordinate cross-functional teams, defining their priorities and product strategies in the roadmap. • Active role in the brand awareness team, leading a project to demystify the investment process and expand physical presence by opening physical spaces. • Manage the ad hoc analyses and clustering in order to determine the ideal places for opening physical spaces, optimizing the expansion strategy.• Manage OKRs to align business goals, providing support to the area leaders to leverage revenue and reduce costs.

•Set up the business intelligence department by implementing HubSpot CRM to meet needs and scale of the B2B and B2C sales. •Implement automations and migrated operations previously recorded on spreadsheets to a dedicated software system, promoting a more efficient and organized structure for the sales process while also ensuring compliance with the legal demands. •Built a close collaboration with the financial team for ensuring alignment between planning and budget.•Developed and analyzed dashboards, generating valuable strategies and insights by using tools such as SQL, Metabase, Looker, and Power BI.

• Managed and trained a team of 4 Sales & Marketing professionals. • Developed strategies focused on accelerating the sales cycle, increasing the efficiency of the team. • Led the implementation and optimization of HubSpot in the following modules: CRM, Sales Hub, and Service Hub. • Set up the sales pipeline, providing more efficient lead management and a more assertive approach for sales conversion.• Completely restructured the site including its design, navigation flows, forms, and content with a f focus on maximizing sales. • Prepared reports for managers such as sales forecasts and the performance and data in dashboards.

• Led a temporary project for implementing the HubSpot platform including the CRM, Sales Hub, and Service Hub modules. • Managed the sales operations combined with advanced strategies to optimize business performance.• Expanded the market presence by developing new sales channels. • Trained and enabled the employees for using HubSpot effectively.

• Implemented HubSpot’s CRM system in companies, being a pioneer in the market scenario at the time. • Developed sales operations and closed contracts with large companies. • Managed the complete sales cycle since capturing leads and holding kick-off meetings all the way to wrapping up the business. • Closed large contracts with average amounts ranging from R$ 120,000 to R$ 240,000 a year. • Support for Inbound Marketing services, developing content, attraction, and engagement strategies combined with CRM. • Expanded the customer portfolio, doubling the number in 12 months after implementing the CRM data analysis strategies. • Won the Award in the HubSpot “HUG” competition, conferring the company the title of “HUG Leader”. • Earned the title “Platinum” on HubSpot’s ranking platform, raising the company’s credibility.