Bits IT was born from understanding the need to promote better services and security regarding the corporate environment. Managing this business, I'm responsible of planning and developing projects in different departments, especially in new markets and products.Since November of 2021, we've been working on developing personalized solutions to meet the needs of our clients in resources and overall company management and commercial communications, solving real business problems from real estate, construction companies, a variety of office segments and retail business, and we've achieved it by automating business processes , creating, setting up and training personnel on different management systems and also developing personalized solutions tailored for each business need.

I've worked with clients in different projects for a few years when, in 2010, I founded MOPE, a design and advertisement collective with a special focus on delivering results. The brand was created with the goal of attracting talented professionals and developing unique projects, focused on business and measurable gains. Today we have a team of experienced professionals working in multiple segments.Over the years, I've managed projects in branding, brand re-positioning, product launch, multi-channel integrated communications, web development, franchising and numerous others, all which had a thorough, in-depth business analysis, with topics such as user experience and business modeling. My experience in different market segments allowed me to develop a process that not only meets business needs in advertisement, but also act as a consulting service, revealing structural improvements to generate tangible results during our work together.I'm currently responsible for managing some accounts at MOPE, as well as consulting projects in communication management, marketing planning and consumer and experience journeys for products and services.

At Mundo dos Filtros Group, which was the birthplace of BioMundo, I was challenged to unify multiple business unities under one single identity, developing a new and better e-commerce to reach 10x results and redesign our CRM strategies, developing communication flows, sales scripts and routes so that our customers could be positively impacted by offers from our business group, bringing them the opportunity to better take care of themselves and better results to the company.With over 40 years, Mundo dos Filtros is a well consolidated retail chain when it comes to brick-and-mortar stores, with over 30 locations at Brazil's Federal District and vicinities, including franchises, significant teleshopping and a great logistics operation that meets every need of the entire group, When dealing with the stores, they're located both on prime and popular neighborhoods: unifying their identity reflected on the way we made our offers, the buyer's journey through multiple channels, including the point-of-sale, and our visual merchandising, which focused on increasing our share of wallet and ticket at stores.

When I took over digital marketing at the company, I was responsible for a series of projects involving lead generation, user experience, performance improvements and customer relationship.During my time with 7LM, I drafted our privacy policy and adapted our digital resources to LGPD (the Brazilian equivalent to EU's GDPR), which was implemented during 2020, redesigned audiences and campaigns on all our ad fronts and, thus in less than a year we were able to achieve 110% growth in lead generation for the sales team and 470% growth in website visitors, reaching a conversion rate between visits and leads 4x higher than that of the real state segment average in Brazil, resulting in 150% more sales in the last month.In the design and UX front, I managed the project for our new website, designed to improve on lead generation performance, including a series of analytical and tracking resources to identify the efficiency of our channels and campaigns, user behavior and populate customer and lead lists to be used in a richer data set in our digital marketing campaigns.I took part in the implementation and management of our marketing automation strategy, including relationship flows and and behavior based lists, developed and wrote the bot and its routes for our digital assistant and its deployment on WhatsApp, as well as several integrations with real state websites and software partners, to improve the quality of data received and controlled in our automation software.

As IT Manager, I was responsible for the development of the strategic planning for 2020, implementation of the entire technological park of the company, across different cities and construction sites, including the development of redundancies between servers, domain authentication, lowering the cost of software licensing by substitution using open source alternatives, implementing backup and data storage policies, resizing network assets and internet services, as well as implementing VoIP and remote IT support by ticket system, automating priority management and controlling SLAs.As the planned actions were delivered earlier than expected, another support team took the lead in supporting and evolving the solutions developed for the department.

IMP Concursos was created in 2009 to better prepare the general work force to take public tenders, with excellent faculty and infrastructure. It gained visibility and dimension, with several units placed in Brasília, Federal District, which led to the launch of IMP Online in 2013, the company's expansion project for the e-learning market.At first, at IMP Online, I acted as Marketing Manager, attending the challenges of increasing revenue and improving operation and management processes with the team. As the work developed, it was clear there was the need for specific projects to be taken care with full attention to achieve these goals, and I managed projects such as the Affiliates Program and fundamental changes in the e-commerce and marketing automation platforms.The work led to improvements in internal control processes and the development of KPIs, which where fundamental to the media team. At the same time, such work enabled the staff to be trained in key areas, needed to drive better results and deliveries made by the department.

The newly created intelligence core has as its objective to elaborate researches and deep comprehension about the markets in which the company operates, design customer segments, buyer's journey and to make products more adherent to these segments, allowing incremental and structural improvements to the company's businesses and possible new products in its different market segments.The studies provided by the new intelligence core intend to promote a deep knowledge about key aspects of the company's market, in order to better inform the board in its decision-making process. In developing such contents its necessary to understand the envisioned markets, and a deep knowledge of analytical software and expertise interacting with complex data models is fundamental.

I started working at Bancorbrás in 2015, my mission being to develop a new relationship portal to interact with our customers. The challenge itself was in the size of the company, with hundreds of thousands of active clients in Tourism, Consortium and the Insurance segments. To develop the project, various aspects of user behavior and buyer's journey were researched, in order to make the new platform commercially effective but maintaining an adequate level of services to current customers.During my time at the company, I've been put in charge of managing the digital front, developing strategies and managing ads, competition analysis, designing and applying KPIs for the Marketing Department, and producing studies and data models to help better understand and develop market strategies.I was responsible for the first replying service automation front in the social media, resulting in a substantial drop in the response time of the social media team. I also took part in replacing technology resources used to manage marketing content, which drastically reduced the annual budget needed to maintain communication platforms between the company and its customers.I got involved in a series of projects which interfaced between the marketing, technology, sales and customer relationship teams, being the most recent one that of a mobile app for the Bancorbrás Travel Club: joining forces with the company's design team, I've designed a customer experience journey so that our clients could get the most of our service, which in turn is expected to reduce the total number of phone calls and emails and increase the customer retention rate.

Operating in the tourism segment since 1983, in 2017 Bancorbrás started developing an innovation project to design a new product for this segment. To enter a new market front, it has developed an internal startup, called Voalá, and its objective is to operate in the OTAs market, incorporating a series of innovations in planning and buying any given trip.Being part of the innovation workgroup, I've done in-depth interviews with online travel platforms' users, designed experience and buyer's journeys closely related to the customer needs, and developed and tested prototypes to validate the proposed user experience. I also took part in mapping target audiences, technical and business needs surveying to implement the project, viability analysis, marketing planning for the launch and first year operation of the startup, and in designing the visual Identity and communication aspects of the brand: logotype, brand persona and communication elements focused on behavioral target and conversion performance.Developing this new business solution was a very rich experience, which provided me knowledge from the project's concept to the development of a MVP and its public launch. Voalá was entirely done using agile methodologies, with the use of design sprints to validate concepts observed in, virtually, all product development steps, and this new experience was fundamental in changing the way I conducted parallel projects for the company.The product is in its test phase and will soon be made available in beta for all users.

As a marketing analyst at the company I developed, in a strategic level, activities related to marketing planning and control, designing and maintaining the corporate intranet, and also being in charge of relationship, buy and management of media at real estate related portals.At the intelligence front, I designed a data model and report system that analyses the performance of the whole Federal District real estate market, in collaboration with other prominent companies to gather data in the region. I took part at a real estate intelligence group formed during this time, since its formation and throughout my time at the company.I was the implanter of the customer and product management system used at the company, responsible for its technical needs surveying and the interface with the technology team to deliver system improvements and evolutions that were adherent to the business.One of my last projects at the Beiramar Group was the website redesign. I've done meticulous research on various players, national and abroad, and using session recording and analytical tools I've studied user behavior, navigation patterns and interests. I was able to follow the entire development process of the new platform with external suppliers and its integration with the company's management system.I also took part in designing, and refining, quality processes, which include writing several of the documents needed for the company to apply to the ISO 9001 quality certification and process mapping situations for the company's franchising project.

I began working at Beiramar in the resale department and in a short period of time was also responsible for developing support material for the real estate launch sales and rental teams.The support activities were many, from market analysis, marketing control, competition monitoring, developing campaigns and advertisement pieces for social media, with our own teams and the general public as targets, relationship with production suppliers and to budget control, using a data model developed by me.As I acquired experience in digital marketing, I was getting constantly involved in the company's system and control projects, related to product management and customer channels, mostly on digital platforms.

The experience acquired at Aracati Constructions was extremely rich: I took part in the process of idealization, development and following of real estate products, from project conception to its launch, acting proactively in the marketing compound.I was responsible for the relationship with the sales teams based in different cities the company had businesses, dealing with the ad agencies responsible for designing promotion campaigns for the company's ventures and for mapping and developing strategies to reach a varying set of target audiences for whom the products were an ideal macth.In the analytic front, I developed heat maps to identify strategic points to deliver our ad campaigns, adhesion and feasibility studies for new business development, mapped and documented work processes and developed training content for the sales teams, focusing on the key points of each and every product to be worked on.

At the real estate development office INC, I was responsible for the administrative management, commercial proposals development, prospecting business partnerships and measuring contracts. During my time at the firm, I developed business plans for real estate ventures in Brasília, presentations which were targeted at investors and documents to manage the progress of the company's ventures and constructions.

My work at the Glam Model Management involved prospecting boys and girls that were fit for modeling, to convince them to get booked through the company. It was a full cycle, from mapping prospection places to direct contact with the public and presenting them and their legal guardians with the company's brand and unique business proposition.I also was responsible for the relationship with the approached models, to clear any questions and encourage them to adopt the profession within six months since the first contact with the brand.

Due to the time I've been at Interativa, I developed activities in a few different areas. At the end of the experience, I had worked on marketing and communication, presenting projects to clients and optimizing internet-based systems to help the management. Also, I acted as webmaster of the company website and social networks.