Responsible for trade marketing and sales strategy for company in ready to drink beverages sector. ● Prospected new clients, negotiated and closed deals on product distribution for key supermarket chains in Brazil like Angeloni (SC/PR), Zaffari (RS) Casa Fiesta (PR), Supermercados Hippo (SC), Mercado Quadrado (RS)● Coordinated and supervisied the creation and execution of marketing campaigns which included actions of inbound/outbound marketing, SEO strategies, paid media, content marketing, digital influencers key partnerhsips, Google Analytics/Ads, and participating in events● Developed the strategy for trade marketing actions in the supermarkets, suxh as space analysis, reffiling, tastign, cross mercahandising and seasonal actions● Developed the brand name, logo, labels, value preposition, identifying target audience, customer journe, branding and market position

Responsible for monitoring, updating and data analysis of the sales department and the development of the company´s digital platform for retails interactions. Assisted in monitoring the execution and reaching goals, regional sales objectives, providing support to the sales team planning and strategies for sales goalsAnalysis and update of budget reports, KPIs and market share study utilizing Nielsen data to provide key information to field sales team Visited clients with fields sales team for monitoring the implementation of predesigned strategies and prospecting new sales opportunitiesSupervised the company´s platform for commercial engagement through the P4P (pay for performance) feature and the client´s interface in combination with the companies internal systems

Worked with the marketing team in content creation, and events management In partnership with PUC-PR, I conducted and structured the project on job opportunities for the population over 55 years old, carrying out quantitative and qualitative research through focus groups, resulting in the delivery of assertive data for decision-making in new company projects for this area