Lucas Gallo Email & Phone Number

Guarulhos, São Paulo, Brazil

Interpret and analyze marketing data to identify trends, patterns and growth opportunities; develop and implement strategies to attract new customers or users through channels such as SEO, content marketing, paid advertising, partnerships, etc.; identify and implement improvements to conversion funnels to increase conversion rates at different stages of the customer lifecycle; develop loyalty programs, email marketing campaigns and other strategies to keep customers engaged and increase… Show more Interpret and analyze marketing data to identify trends, patterns and growth opportunities; develop and implement strategies to attract new customers or users through channels such as SEO, content marketing, paid advertising, partnerships, etc.; identify and implement improvements to conversion funnels to increase conversion rates at different stages of the customer lifecycle; develop loyalty programs, email marketing campaigns and other strategies to keep customers engaged and increase retention; plan and execute A/B tests and other forms of experimentation to optimize campaigns and marketing strategies; monitor and analyze competitors' marketing activities to identify opportunities and threats and utilize marketing automation, data analysis and CRM tools to optimize processes and increase efficiency. Show less

São Paulo

Main Activities: Management and monitoring of strategies for sales evolution in 3P and 1P channels; implementation of test&learn routines aimed at accelerating sales or improving channel KPIs (Key Performance Indicators); cultivate relationships with key partners for joint actions and evolution of the company's strategies; investment management to generate incremental results, with a focus on attracting new customers; leadership and monitoring of external advertising agency deliveries, covering… Show more Main Activities: Management and monitoring of strategies for sales evolution in 3P and 1P channels; implementation of test&learn routines aimed at accelerating sales or improving channel KPIs (Key Performance Indicators); cultivate relationships with key partners for joint actions and evolution of the company's strategies; investment management to generate incremental results, with a focus on attracting new customers; leadership and monitoring of external advertising agency deliveries, covering different scopes such as Strategy and Growth Squad, Content, Creation and Media Performance; monitoring and management of metrics to ensure evolution and efficiency in results, including ROI (Return on Investment), ROAS (Return on Advertising Spend), CAC (Customer Acquisition Cost), CPC (Cost per Click), CPO (Cost per Order) , CTR (Click-Through Rate), among others and project management for private label products, ensuring their effective execution and contribution to the company's growth objectives.Success case: Responsible for more than R$10MM of investments in sales strategies in 3P models, record monthly sales in the company's history in the Cornershop and Ifood channels, 34% increase in sales in 3P channels, reduction in CPA by 28% for new customers and campaign roas on average of 8. Show less

São Paulo, Brazil

Main Activities: Implement digitization projects for websites in Colombia, Argentina, Peru and Chile; manage reports for Japan and establish an interface with other Asian countries, such as Thailand and Vietnam; develop marketing strategies for social media, aiming to increase the company's online presence; develop Inbound Marketing strategies to attract and engage potential customers; create specific strategies for different business areas in the digital environment, aiming to maximize… Show more Main Activities: Implement digitization projects for websites in Colombia, Argentina, Peru and Chile; manage reports for Japan and establish an interface with other Asian countries, such as Thailand and Vietnam; develop marketing strategies for social media, aiming to increase the company's online presence; develop Inbound Marketing strategies to attract and engage potential customers; create specific strategies for different business areas in the digital environment, aiming to maximize results; manage the development of digital campaigns to promote the company's products and services; organize and conduct webinars, emails and social media posts to engage target audiences; ensure the appropriate application of the LGPD on the company's websites, ensuring compliance with data protection legislation and implement and maintain the company's new blog, updating it with relevant and informative content for customers and stakeholders.Success case: Increase in new users on the website by 49%, increase of over 45% in new leads authorized for communication, development of over 30 webinars, over 470 new registered contacts from 390 different companies just through the webinars and growth of 30% on average monthly number of new followers on Linkedin and Instagram. Show less

São Paulo, Brazil

Main Activities: Plan and execute digital marketing strategies on social networks, including Instagram, LinkedIn, Facebook, and YouTube, to increase brand visibility and engagement with the target audience; manage and optimize Facebook Ads and Instagram Ads campaigns, ensuring the best possible ROI; develop and implement effective processes for creating and executing digital campaigns for a variety of businesses, ensuring that each campaign is tailored to meet your specific needs and… Show more Main Activities: Plan and execute digital marketing strategies on social networks, including Instagram, LinkedIn, Facebook, and YouTube, to increase brand visibility and engagement with the target audience; manage and optimize Facebook Ads and Instagram Ads campaigns, ensuring the best possible ROI; develop and implement effective processes for creating and executing digital campaigns for a variety of businesses, ensuring that each campaign is tailored to meet your specific needs and objectives; analyze the market and select digital influencers for partnerships, ensuring alignment with the brand's image and values and produce detailed reports and survey campaign results, using data to inform future decisions and improve ongoing performance.Success Case: Responsible for reducing cost per lead by 82%, for having achieved more than 7 million reais in investment in digital media and for 90% of leads in the company's record month with more than 93 million reais invoiced. Furthermore, my digital campaigns increased the number of sales by 48%, implemented a WhatsApp API project and increased lead generation by 205%. Show less

São Paulo, Brazil

Main Activities: Develop and implement digital marketing strategies on various social media platforms (Instagram, LinkedIn, Facebook and YouTube), ensuring brand coherence and audience engagement; analyze data and performance indicators within the Hubspot CRM platform to optimize marketing strategies and continuously improve results; focus on inbound marketing, developing and executing a content strategy for the corporate blog that attracts and retains potential customers; create and manage a… Show more Main Activities: Develop and implement digital marketing strategies on various social media platforms (Instagram, LinkedIn, Facebook and YouTube), ensuring brand coherence and audience engagement; analyze data and performance indicators within the Hubspot CRM platform to optimize marketing strategies and continuously improve results; focus on inbound marketing, developing and executing a content strategy for the corporate blog that attracts and retains potential customers; create and manage a customer relationship ruler, ensuring effective and personalized communication throughout the customer journey and develop customer personas based on market research and user behavior data to drive more effective marketing strategies.Success Case: Responsible for the social networks Facebook, Instagram and Linkedin, culminating in a 10% increase in followers on Facebook, a 600% increase in followers on Instagram and a 100% increase in the number of Linkedin followers, weekly engagement exceeding 7k , with results obtained without any boost, just content generation. (2018x2019), development of a Relationship Ruler for customers and prospects by follow-up, more than 12 rulers and their respective contents, 30% increase in appointments for in-person visits and increase in sales through the digital channel by 60%. (2018x2019), reduction in Adwords investment by 20%, increasing results by reviewing segmentations and developing 2 Personas. Show less

São Paulo, Brazil

Main Activities: Maintain and update the company's websites, ensuring that the content is up-to-date, relevant and optimized for search engines; analyze sales performance on online platforms such as Webmotors, iCarros, among others, identifying opportunities for improvement and implementing solutions to increase visibility and sales; monitor and manage the company's social networks, including approving post schedules for Facebook and Instagram, ensuring that the content is attractive, relevant… Show more Main Activities: Maintain and update the company's websites, ensuring that the content is up-to-date, relevant and optimized for search engines; analyze sales performance on online platforms such as Webmotors, iCarros, among others, identifying opportunities for improvement and implementing solutions to increase visibility and sales; monitor and manage the company's social networks, including approving post schedules for Facebook and Instagram, ensuring that the content is attractive, relevant and aligned with the company's marketing strategy; develop detailed reports on media return, mystery shopper analysis, and monthly marketing summaries, providing valuable insights for decision making; monitor chat and incoming calls, correlating them with records in the system to evaluate the effectiveness of communication and lead capture strategies and carry out competitive analyzes to understand the strategies of main competitors, identifying opportunities for differentiation and improvement.Success Case: Implementation of a new mobile version of the group, responsible for updating, content, conversion and SEO strategies, responsible for media, advertising approval, budget management and cooperative media, 45% increase in lead generation and 47% in conversion into sales (2017x2018), reduction in cost per lead by up to 75%, responsible for social networks culminating in a 35% increase in fans on Facebook, reduction in response time, 80% increase in the reach of posts (2017x2018), focus on qualifying prospect/customer registration and maintaining the database with the Sales Reception team and increasing complete registrations by 25% (2017x2018). Show less

- Development of e-mail marketing campaign.- Development of adwords campaigns.- Development of sales incentive campaign- Development of banners, stickers, logos and advertisements.- Development of internal communication materials.- Interface with class associations.- New website development- Social media content management

- Development of catalogs, folders, banners, posters and trade materials;- Organization of events for internal and external customers;- Creation of visual identity for brands and products;- Website update and maintenance;- Interface with press relations, advertising agencies, customers and suppliers.

- Responsible for budget controls, management reports;- Briefing of communication materials and advertisements;- Planning and coordination of meetings and events;- Interface with suppliers;- Analysis and purchase of promotional materials;- Update and maintenance of e-commerce website

Mba - Master Head Of Digital Marketing, Digital Marketing Management

Bachelor'S Degree In Business Administration

Degree As An Marketing Technologist

Degree As An Processes Management Technologist