Building customer-facing UI, reporting and integrations to make IAS easy to work with. Optimizing how the Product team operates day-to-day and how the team works as a collaborative partner with business stakeholders, Engineering and PMO.

Building core components of the One by AOL Advertising Suite. Externalizing APIs for Display and Video Demand side platforms. Helping team members grow and advance. Released full suite of customer APIs for campaign management on Video and Display buying platforms. Supported $400k+ in revenue in first 6 months of Beta.● Led product roadmap effort for API feature development in collaboration with Beta partner clients.● Liaised with customers during implementation period and coordinated post launch support.

Led a team of Product Managers building AOL's global advertising systems. Working with stakeholders and technology counterparts, we identify new system needs, document and prioritize requirements, work with Technology to implement, manage roll out and training. Built from the ground up, our web-based Order Management system has processed ~ $9B in revenue. AOL Programmatic Reserved – Released Programmatic-Guaranteed CPM buying within AOL’s DSP. Achieved $2M+ in revenue over first two years.● Defined roadmap and use cases for development. Conducted UAT, training and post launch support.● Piloted alternative solutions with third-party vendors.AOL-MSFT Advertising Deal – A ten-year agreement to acquire ad sales and delivery across display, mobile and video for all of Microsoft's properties -- such as MSN, Xbox and Outlook -- in its top nine global markets.● Led product management effort to evaluate MSFT advertising systems and decisions for ad technology and processes.● Advised Business Development and Legal teams on the Definitive Agreement. ● Authored SOW and selected consulting partner for subsequent data migration and user training.

Fusion Program – Global initiative to consolidate front-end advertising management applications to simplify user touch points, eliminate business risk and allow for efficient development of platform enhancements. Program results: improved efficiency by ~20% for this ~$1B business.● Led overall program scope and developed phased rollout plan to iteratively realize benefits throughout the program. Presented program plan to CEO and top executives. ● Led business requirements definition, planning for Training, UAT, and Production Support. Served as the key communication focal to the Sales executives and organization. ● Reengineered a simplified sales booking process, eliminating duplicate data entry into four systems.

AOL Ad Systems Migration to ADTECH – Strategic initiative to aggressively migrate AOL’s 3rd party supported advertising systems to an internal system anchored by ADTECH. Designed and developed a fully integrated web-based media planning system for online advertising campaigns, forecasting/availability calculations, and inventory. Launched on time, saving AOL ~$1.5M / month in costs. Media Planning System has supported over $9 Billion in sold revenue since 2008 inception.● Led the strategic systems evaluation for buy vs build decision.● Managed team of ten Product Owners as part of agile scrum development, defined ~350 critical user stories for Media Planning System.● Led data migration covering ~ 6,000 advertising campaigns and subsequent rollouts to UK, Canada and Japan markets, saving $500,000+ annually in cost savings and efficiencies against $20M+ in revenue.Time Warner Ad Systems Migration – Strategic initiative to evaluate a centralized versus decentralized structure for Time Warner internet properties inventory management and ad sales operations on an aggressive eight-week timeline. Implemented recommended decentralized structure. ● Managed a fourteen-member team including vendor, business stakeholders, and executives from Turner and AOL to determine ownership, migration and billing of existing campaigns. AOL Ad Systems Migration to DoubleClick – Strategic initiative to migrate AOL’s legacy advertising systems and the second largest online advertising network in the world to a hosted 3rd party campaign management and ad serving system (DART for Publishers). ● Led requirements team covering five critical projects.● Led data migration of 140,000 records for ad system conversion, including definition of complex business rules and data transformations. ● Identified critical impacts to current and future business processes and led resolution.● Mobilized and managed a global cross-functional team, including off-shore resources.

Consultant helping clients improve their business through process re-engineering and CRM systems deployment. Experience consulting with clients in financial, telecommunications, and automotive industries.