- Launched premium burger restaurant chain, employing approximately 120 team members; recognized with 'Best New Business of the Year' by 'Veja Beber e Comer’- Structured financial framework utilizing key metrics such as COGS, operational expenditures, and inventory DOH, to assure profitability- Developed pricing models, inventory optimization strategies, and cost containment protocols to drive financial performance and achieve strategic objectives- Devised expansion strategy, expanding operations from 1 to 7 locations to become most popular burger restaurant in the city, while steering capital allocation and funding decisions to guarantee liquidity and robust financial health- Developed the governance structure and led the articulation of financial outcomes to both the internal team and external investors, demonstrating transparency and accountability in financial reporting

- Orchestrated the launch and growth of Despensa do Basílio, a premium supermarket chain, generating R$15 million in annual revenue by 2021 and employing a team of 80- Steered financial management and strategies; designed and executed strategic plan to optimize revenue streams and Cost of Goods Sold (COGS). Effectively managed operational expenditures to meet financial objectives, resulting in efficient financial processes and enhanced financial stability. Selected and implemented ERP software to optimize processes in stock and sales management- Developed culturally tailored product lineup of 3,000 items and implemented strategic pricing strategy based on ABC and elasticity analyses, enhancing brand recognition and market penetration- Structured online sales through implementation of e-commerce software and CRM strategies, increasing sales amidst pandemic challenges, eclipsing the competition- Successfully negotiated a merger with the larger chain ‘Dona de Casa’ in 2022. Acted as the primary communicator for the merger to all staff levels, ensuring transparency. Conducted numerous personal meetings to reassure employees during this vulnerable transition period- Collaborated closely with legal teams to scrutinize merger agreements, ensuring legal soundness and mutual benefit

Established and directed 'Tennis for All', a charitable initiative offering structured tennis training programs for children aged 4 to 10 in Brazil's public schools, fostering athletic development and sportsmanship.

Competed at the junior international circuit and played in national professional tournaments representing Evert Tennis Academy in the U.S. and Tennis Route Academy in Brazil.