My professional value boils down to this: I'm a multi-linguist who speaks fluent data scientist, executive, product owner, marketer and programmer. I’m all about making data actually make sense—taking the complex stuff and turning it into insights people can use right away. I bridge the gaps between teams so that everyone’s on the same page, because understanding each other is how we make things happen.With 14 years in Analytics, 9 of which in games, I bring a unique perspective that's easily transferable to any data-driven field. I'm a jack-of-all-trades—50% Business Analyst, 25% Data Scientist, 25% Data Engineer. I thrive in roles where I can wear multiple hats, especially in small to medium-sized companies where variety keeps things exciting.I'm always curious and dive deep to understand the "why" behind business operations. Got a complex question or a tricky problem? I'll dig into the data to uncover root causes and present solutions in a way that's easy to grasp. I don't just answer questions—I help fine-tune them to get to what people really want to know.On the technical side, I transform raw data into meaningful insights. I design interactive dashboards with Power BI, automate data flows using SQL and Python, and ensure data integrity from collection to reporting. I've used numerous machine learning tools and built user segmentations with k-means clustering, predicted engagement and churn with logistic regression and random forests, and even developed personalised recommendation systems from scratch.I take my work seriously but always approach it with a positive attitude. I adapt easily to ever-changing conditions and believe there's no problem we can't solve together. While I love collaborating with teams, I'm also highly effective at getting things done quickly and efficiently on my own.Lastly, I believe a positive atmosphere turns a good workplace into a great one. I enjoy getting to know the people I work with and having a bit of fun along the way. I'm always learning and staying up-to-date with the latest industry trends and technologies, and I'm eager to help others make the most of data.
-
Senior Ai EngineerIcons OfGothenburg, Se
-
Career Pivot: Ai EngineeringArctic WallabyGothenburg, Se -
Game Data ScientistWalker Labs Nov 2024 - PresentGothenburg, Västra Götaland County, Sweden -
Senior Business Analyst / Data ScientistHiber Jun 2020 - Nov 2024Gothenburg, Vastra Gotaland County, SwedenAd Hoc Analysis and Insights:• Worked with team members to fine-tune their questions and truly understand requirements.• Dived deep into complex questions and learn the root cause of issues or behaviours.• Shared findings and made recommendations for ways to improve.• Did complex analysis and report creation in Excel or Jupyter. Dashboards and Reporting:• Identified and defined key metrics and KPIs. • Designed and built interactive and user-friendly dashboards with Power BI to give everyone real-time insights.• Used SQL, Python, and PowerQuery to wrangle and automate the data for visualisations.Data Science:• Created user segmentations based on behaviour using clustering algorithms like k-means.• Built models to predict engagement and churn, using methods like logistic regression and random forests.• Ran A/B tests to see how new features and changes performed.• Created personalised recommendation systems from scratch using collaborative filtering to improve user experience.• Forecasted KPIs with regression analysis and time-series models to help with planning.• Simulated different scenarios using methods like Monte Carlo to predict possible outcomes.• Deployed models on AWS using Serverless and Docker. Data Engineering:• Turned raw data into structured formats ready for analysis and reporting.• Combined data from various sources into a central data warehouse with clear schemas.• Set up automated data flows using SQL and Python. • Monitored data pipelines and set up alerts to catch and fix issues early.Data Collection:• Decided what data to track, when to send events, and what details to include.• Wrote technical documents outlining how data should be tracked for the engineers to implement.• QA’d the data output to ensure it was accurate and reliable.• Created new tracking events -
Senior Business AnalystElectronic Arts (Ea) Oct 2015 - May 2020Gothenburg, Vastra Gotaland County, SwedenStatistics/Machine Learning• Regression/Classification: Linear regression, logistic regression, random forest • Clustering: hierarchical, k-means, archetypal• Association: Correlation, Pearson’s R• Descriptive Statistics: Measures of frequency, central tendency, variation, and position• Split testing: A/B, Multi-variate• Technologies/packages: Scikit-learn, Pandas, NumPy, Scipy, Seaborn, MatplotlibDashboards• Visual design and mock-ups• Data structure of underlying data• Automation of data flows• Dashboard creation and deployment• Technologies: Tableau, PowerBI, Dundas BI, ExcelForecasting• Key metrics (dependent on project)• Accounting metrics: Revenue/Costs/profit• Techniques: simple/multiple linear regression, seasonal, ARIMA, moving average, exponential smoothingAutomation• Daily/weekly ETLs • Excel + ODBC + VBA for ‘single click’ updating of reports • Web scraping• Technologies: Jenkins, Task Scheduler, SSIS, Python, VBAData Architecture (Collection/Management)• Designing data hooks and overseeing implementation• Contributing to database schema/structure• Contribute to ETL (Extract/Transform/Load) design• Technologies: Redshift, Hive, Snowflake, SQL Server, MySQLReporting and Ad hoc Analysis• Isolating underlying question• Selecting data and techniques to best answer the question• Analysing data and uncovering insights• Reporting to stakeholders and following up• Technologies: Excel, Python, PowerPointProblem Solving• Root cause thinking• Hypothesis testing• Working in a strategic and tactical setting Project Management• Agile/Scrum Methodology• Scoping and estimating projects• Delivering to scope and on time• Delegation and team direction on larger projectsSoft skills• Ability to communicate complex ideas simply• Relationship building and networking• Story-telling and presentation• Recognising opportunities and taking initiative for new projects/methodologies -
Data Analytics SpecialistMercerbell Sep 2014 - Jun 2015SydneySenior Data Analyst at MercerBell - a digital marketing agency in Sydney with a focus on data-driven work. Clients include Toyota (automotive), MasterCard (financial services), Foxtel (TV), David Jones (retail), BT (finance) and Nestlé (food retail).Highlights:• Project management of jobs including estimating time and costs, meeting deadlines and ensuring jobs are profitable.• Written and verbal presentations to show results to existing clients or to showcase previous work and case studies to sell in ideas to prospective clients.• Trained, coached and managed one junior analyst and several freelancers. Responsible for managing resourcing and ensuring quality of work. • Analyst duties as below. -
Data AnalystMercerbell Feb 2013 - Sep 2014Sydney, AustraliaData Analyst responsible for a variety of analytical tasks (see professional skills below) by using programming and software tools. Using analysis to solve business problems. Highlights:• Working with very large data sets (100+ million rows) in SQL databases.• Using statistical methods such as linear regression, propensity modelling, clustering and correlation to help solve business questions.• Building custom reporting dashboard in Tableau and Excel. Automating flow of data from multiple sources into one single location and scheduling automatic updates.• Automating processes using SQL or Excel (VBA) to save time and money. • Taking data from it’s raw form, to summarised results, to data visualisation and finally to a presentation or report. • Very strong understanding of marketing and data analytics in that context. Experience with web and email analytics with platforms such as Google Analytics, Omniture, Marketo or Exact Target.
-
Management Consulting AnalystCk Partners 2010 - Sep 2012• Data Analysis and Forecasting- Market/Competitive analysis- Internal forecasting: • Preparation and manipulation of research data
-
Ski InstructorThredbo Ski Resort Jun 2009 - Sep 2009• Ski instructor (all ages and all levels)• Building relationships with clients, enhancing their experience• Group handling, class management
-
Consultant/AnalystParking Consultants International, Sydney Mar 2008 - Dec 2008Research and analysis for private consulting firm specialising in parking and traffic projects • Contracted work, ad hoc projects • Market research, interviewing, data analysis and modelling, economic research • Field research and on-site data collection at client sites • Data entry and manipulation for site studies and forecasting models
-
Snowboard InstructorAlpine Meadows Ski Resort Nov 2007 - Mar 2008Lake Tahoe, California, Usa
Lucas Hadin Education Details
-
Majors In Economics & Finance, Minor In Marketing -
Newington CollegeHigher School Certificate
Frequently Asked Questions about Lucas Hadin
What company does Lucas Hadin work for?
Lucas Hadin works for Icons Of
What is Lucas Hadin's role at the current company?
Lucas Hadin's current role is Senior AI Engineer.
What schools did Lucas Hadin attend?
Lucas Hadin attended University Of Sydney, Newington College.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial