Lucas Hall, Pmp Email & Phone Number

Denver, Co, Us

Miami, Florida, Us

Portland, Us

Portland, Us

Private Real Estate Investments and Property Management. General Partner in multiple SFH acquisitions and limited partner in three multifamily portfolios with partial ownership in 966 units.

San Francisco, Ca, Us

Led a team of product managers, designers, and engineers that built customer-centric solutions for Multifamily, Landlords, and Renters, to drive revenue and exceed company objectives. Responsible for scaling the rental marketplace through a delicate balance of inventory, users, and conversion. ➤ Developed multi-year product roadmaps aligned with strategic goals. ➤ Invented and led the creation of an Al matching engine that increased pay-per-lead revenue by 40% and lead volume by 72%. ➤ Spearheaded multiple new feature partnerships that enhanced our competitive USP and marketability, resulting in new subscriptions & MRR.

San Francisco, Ca, Us

Directed product-led growth initiatives for a digital marketplace’s supply-side, including inventory growth and sales enablement. Product owner & champion for SaaS customer sign-ups, upsells, retention, sales, and re-engagement. ➤ Led a full rethink/redesign/rebuild of the core marketplace offering: multifamily listings, which increased overall lead conversion by ~25%. ➤ Launched multiple new products that increased the monthly ASP of adoptees by 80%. ➤ Nurtured teams through two workforce reductions that resulted in increased loyalty, performance, efficiencies, and multiple team awards. ➤ A top-rated people manager, anonymously scored by direct reports.

Atlanta, Ga, Us

Led cross-functional teams to scope, build, launch, and track new features in a suite of property management and marketplace tools for landlords and renters. This SaaS product became a multi-million dollar business line. ➤ Built product roadmaps & marketing plans for multiple new offerings. ➤ Created advanced financial models to optimize profit on rental listing advertising and tenant screening products. ➤ Part of a team that meticulously migrated 100,000’s of customers from Cozy to Apartments.com without outages or loss of revenue.

Portland, Or, Us

As a brand ambassador, spokesperson, national keynote speaker, and founder of Landlordology, I cultivated organic word-of-mouth marketing and awareness campaigns that drove thousands of customer sign-ups per month. ➤ Fostered 22 high-impact partnerships with industry leaders and influencers, generating tens of thousands of new customers. ➤ Created a highly successful revenue-sharing affiliate program. ➤ Speaker & teacher at over 15 national real estate conferences including NAA Apartmentalize and Inman Connect. ➤ Featured in over 12 publications and 17 podcasts or radio shows. ➤ Cozy was acquired by CoStar Group (Nasdaq: CSGP) in 2018.

Portland, Or, Us

Early employee at a forward-thinking PropTech company with a mission to simplify renting. I built product features that solved real customer problems. ➤ Created features that drove user growth from 60k to 1.5MM accounts. ➤ Increased rent payments processed from $50k to $4 billion per year by switching to a strategic freemium pricing model. ➤ Built data reporting systems to analyze revenue, ROI, LTV, and CAC.

Portland, Or, Us

Joined Cozy during the acquisition of Landlordology and became the in-house subject matter expert and the “voice of the customer”. ➤ Grew Landlordology.com from 50k to 600k unique users per month and gained authority in the real estate community. ➤ Personally wrote over 250 real estate articles for landlords and renters. ➤ Hired and led a real estate content team of 6 professional writers that curated over 300 articles, driving tens of millions of sessions. ➤ Created and hosted a popular bite-sized Q&A podcast for landlords.

An industry-leading online educational resource for landlords and property managers that has improved the lives of millions of people nationwide.Acquired by Cozy in 2014, then sold to CoStar Group in 2018. Landlordology has been rebranded as the Apartments.com Resource Center.

Arlington, Va, Us

➤ Managed the successful redesign, data migration, quality assurance, and deployment of the corporate website, resulting in an improved and unified external company image. ➤ Designed, developed, tested, and deployed Highmark’s internal company-wide employee portal. ➤ Performed quality assurance and acceptance testing prior, in support of the NC State Treasurer’s new internet SharePoint website. ➤ Documented testing results, tracked test results’ issues log, and verified implemented solutions corrected the identified testing issues. ➤ Managed a project team to identify and analyze requirements for the redesign of the external GSA Schedule 70 website. The redesign increased overall usability and user satisfaction.

Professional design services for websites, graphics, logos, animations, identity/branding, and much more.

Herndon, Virginia, Us

Contracted to the Office of the Comptroller of the Currency, U.S. Department of the Treasury.

Washington, Dc, Us

Contracted to OCC via Primescape Solutions

Falls Church, Virginia, Us

IT Project Manager with the U.S. Department of Defense Missile Defense Agency (MDA). Scope of work - classified.

Executive Mba

Bs, Industrial/Organizational Psychology