Lucas Fonseca Email & Phone Number

Curitiba, Paraná, Brazil

> Synthesize consumer insights and industry perspectives on the consumer experience. Identify and prioritize customer needs by deeply understanding our consumers and how our solutions deliver value end-to-end, to build data-driven, useful insights to leverage our outcomes.> Helping to craft the Shared Rides roadmap, developing the positioning and messaging for new products, building go-to-market strategies, and owning the success of all products and features across the consumer.> Lead the creation of marketing campaigns across Brazil, guiding the development of creative and engaging content that our consumers need and want.> Spearhead experimentation plans across key channels and products. Collaborate closely with data science and marketing teams to build out roadmaps and testing strategies to drive growth through new surfaces.> Enhance product and marketing channels - test, iterate and measure impact campaigns have on awareness and adjust accordingly to optimize the outcomes and critical metrics.

- Develop growth strategies across all major marketing channels;- Directly coordinate the team assigned to the project, being technically responsible for deliveries;- Provide solutions to optimize resources and maximize results in Phygital;- Map and automate customer journeys (activation and retention), considering all clusters;- Definitions of strategies for building a healthy relationship with clients, including: mapping key people and preparing materials for executive presentation (lessons learned, causes and effects, potential gains);- Construction of a schedule/matrix for project monitoring and management;- Data-driven decisions to assess project risks, identify opportunities for scope of work improvements, deliver high-quality solutions;- Coordinate the e-commerce operation and transition to Phygital;- BI of all digital activity performed, including technology, communications, business and results achieved for each campaign.

São Paulo, São Paulo, Brasil

- Focus on the Webs - We Build Sales International Expansion markets.- Development of CRM and Business Strategies;- Strategy and implementation of multichannel campaigns to acquire Leads;- Optimization of Digital Marketing campaigns | Growth Hacking | CRO | Data Driven | CRM/Sales;- Marketing and Sales funnel performance reports, by channel;- Constant articulation with the Commercial area for continuous improvement of Sales efficiency;- Sharing test results with Marketing, Sales and Operations team;- Market research and bench with major market players.

São Paulo, São Paulo, Brazil

- Managing, planning, developing, and launching end-to-end digital strategies (email marketing, SEM, mobile, website, and social),- Crafting digital strategies with a laser focus on performance (setting, hitting metrics and KPIs),- Planning and managing digital performance,- Planning and managing media campaigns,- Planning and managing websites,- Planning and managing digital PRM and CRM (email nurturing and other channels),- Spotting opportunities for innovation or problem-solving to drive new business (cross-business),- Supporting sales and prospecting for new clients.Accounts: Sponsor Biz, Qualicorp, Medcel, SOS Mata Atlântica, Domino's Pizza.

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