Lucas Heart Email & Phone Number

Wisconsin

● Directly responsible for developing strategic marketing plans including advertising campaigns across print, digital and out-of-home media. Managed SEO, SEM, Display, Social Media, email and database marketing & automation and remarketing, and developed the content strategy. Currently lead several teams focused on these efforts and remain accountable for the top-line interest in driver employment, including the tracking, reporting and presentation of results and budget. ● Led the team that implemented www.Roehl.Jobs and drove the strategy behind the site’s organic growth, as well as the methodology used to automatically deliver jobs to job boards, landing page strategy, site conversion opportunities and content. ● Implemented an internal employee website; managed a team of editors and writers responsible for hundreds of news and informational articles.● Strategized and created content, including copywriting, editing & publishing for external & internal audiences. Wrote and released press releases; managed relationships with media and journalists.● Planned the lead management system and secured marketing automation platform. ● Built, managed and led vendor relationships including multiple advertising agencies, design firms and production houses.● Served on numerous interdepartmental and cross-functional teams.

Wausau, Wisconsin Area

Account Executive for agency's largest clients.Developed strategic marketing plans, wrote creative briefs, assisted in advertising development, messaging, media implementation and project management.Responsible for planning and executing all agency media campaigns: TV, radio, out-of-home, digital media.Use metrics-based planning strategies for large dollar media budgets (e.g. CPM, CPI, CPP).Maintained client websites and social spaces; experience with HTML and many content management systems.Proofread documents, released files to printers/vendors, conducted press proofs, executed direct mail campaigns, participated in winning new business presentations, responded to agency RFPs and built large network of media and print vendors.

Pemberton, British Columbia, Canada

Owned and operated a successful small animal services business.

Wausau, Wisconsin Area

Aided in creation of strategic marketing, media, and brand positioning plans,Executed media plans for all agency clients.s + a Advertising was purchased and became Sartori Creative.

Assisted and transitioned church employees into retirement, accurately calculated and allocated pension payments, provided support and benefits to members who experienced death.

Bba, Marketing & Communication Arts: Radio Tv Film

Activities and Societies: Second major from the UW School of Communication Arts

High School Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program