I am responsible for outlining the company's vision and ensuring its implementation through effective execution. I lead the team toward continuous innovation, ensuring our digital solutions are cutting-edge and meet the real needs of our clients. I oversee each project from planning to execution, guaranteeing that every product or service meets the highest quality standards. Additionally, I am deeply involved in the training and recruitment of digital experts—specialized professionals who add value to our clients through their expertise and mastery of advanced digital tools. I work closely with clients to fully understand their needs and translate them into effective solutions that drive their success in the digital landscape.Mission: At Facile Digitale, our mission is to provide tailored digital solutions that enable small and medium-sized businesses to thrive in the digital environment. We believe that success lies not only in technology but also in continuous education. Therefore, we are committed to training and recruiting digital experts who can master the latest technologies and put them to work for our clients. We aim to be the ideal partner for companies seeking to innovate, grow, and achieve tangible results through a solid and well-structured digital strategy.Vision: Our vision is ambitious and clear: to become the reference point in Italy for small and medium-sized businesses seeking excellent digital solutions. We want to be recognized not only for the quality of our services but also for our ability to form highly qualified teams of digital experts, capable of guiding our clients toward success in the digital world.

Sono Property Finder per Cerchiamocase.it, brand di proprietà di Facile Digitale Srl, specializzato nella ricerca di immobili destinati a progetti di ospitalità innovativa per aziende del settore ricettivo. Collaboro con realtà che desiderano espandere il loro portfolio di proprietà in location strategiche, offrendo soluzioni chiavi in mano che garantiscano un alto potenziale di rendimento e massima flessibilità gestionale.

In my role as Group Marketing Director at Mashfrog Group, I was responsible for developing and implementing marketing strategies that strengthened the brand's presence in key markets. I closely collaborated with the Business Units (BUs), aligning marketing activities with the specific needs of each operational area.Additionally, in synergy with the HR department, we enhanced both internal and external communication and prepared the necessary documentation to achieve the Top Employer 2023 certification. This work highlighted the company's values of sustainability, innovation, and inclusivity, contributing to an improved brand perception and creating an attractive work environment.At the same time, I worked closely with the Sales department to support sales activities by organizing strategic events and developing marketing campaigns that facilitated the acquisition of new clients and strengthened relationships with existing ones. This collaboration played a crucial role in reinforcing Mashfrog's market position and achieving its growth objectives.

In my role as Corporate Communication Director at Mashfrog Group, I led key projects that transformed and strengthened the company’s internal and external communication strategies. One of my first major tasks was the complete overhaul of the corporate website, with a specific focus on restructuring the communication framework to clearly and consistently represent the diverse business areas.I spearheaded the creation and implementation of a new brand identity that was integrated into the website and all corporate communications. I led the implementation of a modular structure that facilitates continuous updates and optimized the pages for SEO, significantly improving search engine visibility and user experience. The website now fully reflects Mashfrog’s values, integrating modern functionalities, effective communication, and the new brand identity, as seen on mashfrog.com.In addition to the website redesign, I structured and strengthened the corporate communication department by developing a comprehensive editorial plan and a well-defined social media strategy, ensuring a consistent and impactful brand presence across all channels. I also worked closely with the HR team to enhance internal communication. Together, we created and implemented regular newsletters and internal communication campaigns to keep staff informed about company developments, promoting a culture of transparency and engagement.Key Achievements:- Led the creation and implementation of a new brand identity, integrated into the website and all corporate communications.- Complete overhaul of the corporate website, with a new modular structure and SEO optimization, enhancing communication and user experience.- Developed and implemented a strategic editorial plan and a robust social media strategy.Enhanced internal communication in collaboration with the HR department.

CMO and Co-Founder at NextwinAs the CMO and co-founder of Nextwin, an award-winning Italian startup in the social gaming sector, I led the entire marketing strategy and played a crucial role in the company's creation and growth from its early stages. I coordinated all marketing activities, developing innovative, data-driven strategies to position Nextwin as a market leader.My key responsibilities included:- Defining and implementing strategic marketing plans focused on growth and international expansion.- Monitoring market dynamics and adjusting company strategies accordingly.- Overseeing promotional and communication campaigns, ensuring strong brand presence on a global scale.- Managing and coordinating internal and external teams, fostering effective collaboration to achieve business goals.- Establishing guidelines for promotion, advertising, and corporate image, contributing to the development of a solid brand identity.Under my leadership, Nextwin achieved significant recognition, including being named among the top 100 Italian startups and winning the 'Sports Betting Supplier' award at the EGR Italy Awards. These achievements reflect our commitment to innovation and creating value for our users.