Kristin Lucas is a Vice President Marketing and Product Operations at True North Loyalty. She possess expertise in direct marketing, customer acquisition, strategic partnerships, email marketing, multi channel marketing and 12 more skills. Colleagues describe her as "I worked closely with Kristin during our overlapping tenures at Affinion Group. She was instrumental in the development and growth of the interactive group. Kristin is a forward thinker who can conceptualize out of the box ideas and then manage a team to bring the ideas to fruition. She has a unique blend of technical knowledge and business savvy that makes her a standout. Kristin is at ease in front of the client and is effective at adjusting her presentation skills to meet the need… Show more" and "Kristin is an expert digital marketer who knows how to increase conversions with compelling copy, good design and disciplined A/B testing. She is a strategic thinker who has a knack for identifying the elements of an online ad or campaign that will drive sales and quality leads."