Lucas Kroll Email & Phone Number

Chicago, Illinois, United States

Houston, Texas, United States

- Led territory in Northern Houston comprised of 15 stores, spearheading territory success by reviewing and managing KPIs, identifying trends, gaps, and opportunities, and implementing data-driven solutions to impact sales results- Drove incremental program of promotional displays to Walmart and HEB grocery stores generating over $30K in gross sales value- Outperformed Houston market sales in 3 out of 4 confectionary seasons and maintained highest average sell-thru-rate of 89.38% -… Show more - Led territory in Northern Houston comprised of 15 stores, spearheading territory success by reviewing and managing KPIs, identifying trends, gaps, and opportunities, and implementing data-driven solutions to impact sales results- Drove incremental program of promotional displays to Walmart and HEB grocery stores generating over $30K in gross sales value- Outperformed Houston market sales in 3 out of 4 confectionary seasons and maintained highest average sell-thru-rate of 89.38% - Implemented a highly impactful Super Bowl retail strategy, securing prime feature space to showcase Nerds displays complimenting Ferrara’s commercial debut at “The Big Game” and driving Nerds brand sales by nearly 25% during Q1 of 2024- Streamlined distribution processes by conducting audits of 83 Ferrara and Ferrero SKUs, ensuring consistent on-shelf availability of key products and taking advantage of impulse sales opportunities Show less

Bloomington, Indiana, United States

- Managed a leadership team of 21 members through weekly advisor meetings, bi-weekly all-VP meetings, and monthly all-position meetings to promote our values of transparency, collaboration, growth, mentorship, and diversity- Achieved International Recognition as a Top 3 Chapter at the 2023 AMA International Collegiate Conference in New Orleans, LA- Presented to other AMA chapters from various schools on "How to Become a Top Chapter" at the AMA International Collegiate Conference, and… Show more - Managed a leadership team of 21 members through weekly advisor meetings, bi-weekly all-VP meetings, and monthly all-position meetings to promote our values of transparency, collaboration, growth, mentorship, and diversity- Achieved International Recognition as a Top 3 Chapter at the 2023 AMA International Collegiate Conference in New Orleans, LA- Presented to other AMA chapters from various schools on "How to Become a Top Chapter" at the AMA International Collegiate Conference, and explained how our chapter has grown from a smaller chapter to a Top 3 chapter Show less

Bloomington, Indiana, United States

- Onboarded new Professional Development board, Vice-President, and oversaw board during the semester and coordinated with board to plan engaging events for members while working with AMA Nationals to create a distinct marketing experience and maintain our top 5 chapter status- Met with weekly with AMA advisors to discuss future planning for organization- Spoke as a panelist at freshmen event, reaching over 150 students and advising them on collegiate success

Bloomington, Indiana, United States

- Led a board of three professional development managers to effectively plan and execute events for members- Connected with professionals from various business sectors and industries to host events to teach members about real-world marketing knowledge and promote the development of marketing skills- Directed and hosted AMA Networking Roundtables event connecting 10 companies and over 60 students

- Recruited new members for the organization virtually, attracting 65 students to our callout meeting held on Zoom and gaining over 80 new members- Spoke as a panelist at multiple events for incoming freshmen, reaching over 75 students and advising them about how to be successful in their first year of college- Lead the initiative to start new weekly social event, the Quarantine Olympics, and ran the event for 6 weeks- Communicated effectively with the Membership board over the… Show more - Recruited new members for the organization virtually, attracting 65 students to our callout meeting held on Zoom and gaining over 80 new members- Spoke as a panelist at multiple events for incoming freshmen, reaching over 75 students and advising them about how to be successful in their first year of college- Lead the initiative to start new weekly social event, the Quarantine Olympics, and ran the event for 6 weeks- Communicated effectively with the Membership board over the summer to plan social and recruiting events for the school year Show less

Bloomington, Indiana, United States

- Volunteered as a freshman at the Marketing Career Fair alongside one of the Co-Presidents of the association- Networked with various business professionals across multiple industries during professional development events- Attended the networking roundtable event held by the association, and was the only freshman present

Chicago, Illinois, United States

- Analyzed Amazon chargebacks to uncover ~$700k in lost revenue, then worked to identify how much could be recuperated and recommended actions to reduce future risks and improve account profitability through cross-functional collaboration- Investigated weekly Walmart In-Stock report and synthesized root cause of low stock for 60+ items - Assessed Ferrara’s digital shelf at key e-Retailer’s capturing the search results, site navigation, and product categorization; identified that Nerds… Show more - Analyzed Amazon chargebacks to uncover ~$700k in lost revenue, then worked to identify how much could be recuperated and recommended actions to reduce future risks and improve account profitability through cross-functional collaboration- Investigated weekly Walmart In-Stock report and synthesized root cause of low stock for 60+ items - Assessed Ferrara’s digital shelf at key e-Retailer’s capturing the search results, site navigation, and product categorization; identified that Nerds Gummy Clusters was the top featured item appearing in 75% of search engine results pages (SERP) Show less

Bloomington, Indiana, United States

- Boosted brand awareness for newly launched Osmocote PotShots product through social media advertising increasing total number of Facebook followers from 60 to 500+- Headed the PotShots Sample Pack creation, a mini pillow-pack with PotShots and an insert card, working with 3rd parties to produce artwork, design pack, and manufacture 10,000 samples for promotional use- Collaborated with Amazon e-commerce team on online advertisements seeing a 64% growth in impressions (338 to 566) and… Show more - Boosted brand awareness for newly launched Osmocote PotShots product through social media advertising increasing total number of Facebook followers from 60 to 500+- Headed the PotShots Sample Pack creation, a mini pillow-pack with PotShots and an insert card, working with 3rd parties to produce artwork, design pack, and manufacture 10,000 samples for promotional use- Collaborated with Amazon e-commerce team on online advertisements seeing a 64% growth in impressions (338 to 566) and 92% increase in sales per day (13 units to 25)- Developed creative story board for Christmas video used during holiday season advertising campaign on Instagram reaching 1.3 million unique people and 1.9 million impressions Show less

Bloomington, Indiana, United States

- Teamed up with three other students to improve ALDI’s recently launched curbside shopping experience aiming to increase the frequency of use and build consumer’s awareness of the program- Championed workshops with ALDI marketing & e-commerce teams to provide progress updates and gather feedback- Conceptualized ALDI brand book which included a market analysis, mobile app & website recommendations, ideas for curbside efficiency improvement, and deliverables for updated signage and… Show more - Teamed up with three other students to improve ALDI’s recently launched curbside shopping experience aiming to increase the frequency of use and build consumer’s awareness of the program- Championed workshops with ALDI marketing & e-commerce teams to provide progress updates and gather feedback- Conceptualized ALDI brand book which included a market analysis, mobile app & website recommendations, ideas for curbside efficiency improvement, and deliverables for updated signage and in-store advertising Show less

Piracicaba, São Paulo, Brazil

- Developed regional incentive competition for 60 salespeople to increase sales and encourage local collaboration among West Brasil’s sales team- Implemented a social media post calendar for LinkedIn, Facebook, and Instagram pages to grow and increase engagement seeing over 50% growth on LinkedIn page and around 5% growth in our Facebook & Instagram pages- Organized end of the year live event over Facebook for over 150 employees of the company- Refined & merged brand style guideline… Show more - Developed regional incentive competition for 60 salespeople to increase sales and encourage local collaboration among West Brasil’s sales team- Implemented a social media post calendar for LinkedIn, Facebook, and Instagram pages to grow and increase engagement seeing over 50% growth on LinkedIn page and around 5% growth in our Facebook & Instagram pages- Organized end of the year live event over Facebook for over 150 employees of the company- Refined & merged brand style guideline documents for new West Brasil’s business partners’ Metzeler and Pirelli Show less

Bloomington, Indiana

- Expanded Course Hero's, an education and tutoring company, brand around my university’s campus through marketing and promotional activities- Promoted the Course Hero Sweepstakes and their Books for Africa initiatives increasing entries by 1040% from the previous semester (Total submitted documents increased from 96 to 1094)- Planned different sponsored events and developed partnerships with organizations on campus such as fraternities and clubs

Greenwood, Indiana

- Joined Business Professionals of America, BPA, and helped spearhead the most successful generation of BPA students at my high school as over 90% of our members qualified for the State competition- Competed for two years in many different individual and team events such as Presentation Management, Interview Skills, Small Business Management, and Basic Accounting qualifying for State both years and placing Top 5 one year

Bachelor'S Degree, Marketing, Professional Sales, And Digital & Social Media Business Applications

Activities and Societies: American Marketing Association (AMA), Intramural Futsal & Soccer, Jellison Living Learning Center Ambassador.

Core 40 Academic Honors Diploma

Activities and Societies: High School Soccer, Business Professionals of America, Spanish Honors Society, Futsal Club, Cultural Unity Club