Lucas Lane Email & Phone Number

San Francisco, California, US

Austin, TX, US

Case KnivesZippo OutdoorCosta Sunglass KUIU Ultralight Hunting

London, GB

• CLIENTS: Dell Technologies, NTT Data, Cisco
• Developed and maintained relationships across complex web of clients and stakeholders
• Provided a strategic vision for account development
• Advised clients across integrated marketing initiatives
• Responsible for setting and managing budgets for clients and teams
• Trained, mentored, and managed account team

Austin, TX, US

• Owner of the overall relationship with Costa and day-to-day contact for the Global Vice President
• Responsible for all fee negotiations, annual scoping, and management of agency team to ensure a positive P&L
• Cultivated the client’s appetite for consumer research, identifying new areas of opportunity and leading to more insightful creative briefs
• Partnered with creative directors to inspire, sell-in and produce Costa’s first national brand awareness campaign
• Collaborated with and challenged the media team to create insights-based plans, reaching consumers at the most relevant touchpoints
• Partnered with Costa’s executive team to translate marketing plans into foundational business strategy, leading to global parent company alignment

Austin, TX, US

• Oversaw a variety of digital, print, photography and video work in support of $40M brand advertising budget
• Architect of new fee structure resulting in 300% increase in retainer to account for dramatic agency workload increase
• Led the planning, concepting and execution for YETI’s flagship retail store experience, becoming the template for their national retail strategy
• Responsible for coordinating all work with Media & PR agency partners
• Managed all work for YETI’s tentpole promotions for a seamless experience across retail, e-comm and social media
• Stewarded YETI’s brand development through its growth from a small hunting and fishing start-up to a national outdoor lifestyle brand

Austin, TX, US

• Primary client contact for Whataburger brand health research and new product development testing
• Lead agency contact for local store marketing strategy and oversaw restaurant grand openings, new product trial, customer retention, and community outreach programs
• Supervised in-restaurant communication team, responsible for message strategy, client alignment and external vendor collaboration
• Led creative process, production, and installation of collateral, merchandise & signage for the 2011 and 2013 Whataburger Family Conventions, a $2.5 million celebration of employees and their achievements
• Recruited, mentored and managed Assistant Account Executives and Interns
• Lead agency contact responsible for the overall Bluebonnet Electric relationship and brand strategy

Austin, TX, US

• Produced all Whataburger food photography shoots and coordinated efforts to select new photographer
• Managed all in-restaurant communication including messaging plan, menu design and point of purchase signage
• Managed the launch of print, digital and in-restaurant signage elements for the first new brand campaign in 8 years
• Lead digital marketing efforts for all product launches and seasonal promotions including email marketing strategy, execution of digital ads, and social media presence
• Managed all trafficking instructions and talent royalties for television and radio
• Responsible for monthly client billing reports

• Chief Officer of the Ad 2 Division of the American Advertising Federation, leading 25 clubs across the country and their more than 1,500 members (previously served as National Vice Chair & National Treasurer)
• Sat on the American Advertising Federation's National Board of Directors & Council of Governors
• Serves on the National American Advertising Awards Committee, overseeing the nation's largest competition recognizing and rewarding the creative spirit and excellence in the art of advertising.

• Day-to-day marketing resource for commercial tenants, home builders, and potential residents for the Mueller redevelopment
• Worked with the advertising and PR agencies of record to develop a marketing strategy and to review creative material

Baton Rouge, LA, US

• Helped develop the 2008 student recruitment campaign that led to an increase in applicants and resulted in higher enrollment
• Managed overhaul of the freshmen guidebook by developing a project timeline, completing research and writing new text

• Analyzed quantitative data and supported research team in focus group administration and client presentations.