Lucas Larson Email & Phone Number

Chicago, Il, Us

Boston, Massachusetts, Us

Merchandise Management-Line Management of Heartbreak's in-house casual and performance apparel and accessories including trend forecasting, garment quality control, merchandising and sell-through-Analyzes market, competitive, sales and customer perception data to determine price levels, merchandising opportunities and seasonal color & print palettes-Create design concepts and guide them from ideation to production in collaboration with technical development team through tech packs, sampling, fittings and wear testingE-Commerce Management-Leveraged pandemic-forced brick and mortar store closures to rally internal stakeholders in the build and launch Heartbreak’s first E-Commerce platform on Shopify to 70% of company revenue-Monitor and refine product creation, presentation, organization, and promotion to optimize for conversion-Review social and sales data-driven insights to analyze and optimize full funnel marketing strategies-Execute the E-Commerce go-to-market strategy, creative direction and storytelling for Heartbreak apparel and key vendor new product launches-Implement, test and launch new tools to enable offline engagement such as Nike Sport Research Lab appointment booking and 365 run program scheduling-Lead creative team inclusive of web design, graphic design, photography and video in the production of print and digital media for E-Commerce, social, apparel, retail POP and live event applicationsChicago Retail-Grew Chicago Retail 40% in 2024 YOY to the #2 company store in sales through grassroots community outreach and people-first social strategy-Coach, develop and empower direct reports through weekly status meetings, workshops and long-term goal setting-Engage a local community of runners through always-on programming and seasonal elevated events

New York, Ny, Us

-Grew account relationships with clients at Nike Running by producing innovative and authentic experiential marketing events and meeting seasonal KPI’s-Led client-facing status meetings, communicating project creative review, budget updates and event execution plans to project scope-Led project lifecycle from proposal ideation, pitch, scoping, execution and recapping of in-person & digital experiences in collaboration with internal Creative and Production Teams-Identified event goals and KPI’s in collaboration with client brand leadership and led post-event teardown and reporting-Oversaw budget management and reconciliation of projects ranging from $20,000 to $250,000

-Increased overall revenue 30% YOY through improved cafe offerings, innovated non-membership opportunities and strategic marketing calendars-Grew boutique gym membership 20% YOY through the launch of personal coaching programs, paid social, email marketing and community outreach programs

Beaverton, Or, Us

-Oversaw weekly live event calendars and annual program budgets ($1M+) in collaboration with a partner Agency for Central U.S. Nike+ Run Club and Nike+ Training Club-Built KPI reporting systems by mining live event registration data to better evaluate program ROI-Supported the budgeting, tracking, agency management and event execution of quarterly brand activations ($25,000+)-Contracted and cast talent for seasonal brand campaigns on Nike Chicago social channels-Coordinated seasonal product seeding packages for local influencers

Beaverton, Or, Us

-Collaborated with internal Running Brand Marketing and External Agencies to plan and execute local programming and elevated pop-up events in Chicago and the Central U.S. Territory-Led running and fitness experiences with guest influencers as a Coach and Ambassador of Nike-Scheduled, trained and oversaw the Nike+ Run Club Chicago Coaching and Pacing Team-Taught product knowledge and customer sales journey within Men’s and Women’s Running, Training and Sportswear at Nike Stores