Lucas Leverett Email & Phone Number

Grand Rapids, Mi, Us

Grand Rapids, Mi, Us

Cross-medium, cross-platform, multi-discipline creative and design strategy, planning and execution. Full-fledged practitioner of the part-science, part-voodoo of brand experiences.

Neighborhood organizations are integral part of the function and structure of the city of Grand Rapids. Many fundamental civic engagement and community operations are addressed via these sanctioned groups.As Vice President, I serve among other board members on the executive committee with an elevated responsibility of stewardship and presiding over meetings, as well as collaborative efforts on high level decisions. In addition, I have brought my professional background in marketing, communications, and brand to my role, via several initiatives:• Advising on brand and communications standards• Assisting in writing and editing official notices and letters• Serving as a spokesperson and media relations contact• Delivering remarks in public meetings and press interviews• Examining and updating CRM platform and digital marketing strategies• Creating meeting presentations for community engagement and discussion

Nashua, New Hampshire, Us

Development, management and tactical execution of complex marketing programs, communication with peers and leadership, direction of internal resources and external vendors, strategic oversight and tactical execution relating to the presence of the MarketReach brand across traditional and digital mediums. Coordinates with Creative and Accounts teams to ensure effective production and business intelligence integration. Working closely with outside vendors and in‑house support staff, the marketing manager leads marketing programs, campaigns and collateral development—from the definition of the project scope through planning, production, implementation and final approval.Available to advise leadership and peers on marketing‑related topics, including ways in which the agency might improve the services it provides for its clients. Working with the leadership team, the marketing manager helps to coordinate additional resources needed to complete specific project deliverables and can make prompt, effective decisions and commands strong understanding of procedures, best practices, strategies and tactics for direct, digital, event and other marketing/communications aimed at internal or external audiences. Promoted from Digital Marketing Manager.Core ongoing efforts:• Gain/maintain insights into our clients, competitors, and market• Develop and maintain marketing plans.• Actively ensure brand standards are maintained and met.• Ownership of long‑ and short‑term campaigns in both paid media and content.• Develop, implement, and manage digital presence, including various social media channels.• Develop digital content and advertising calendar, considering analytics and engagement metrics.• Encourage agency‑wide contributions to MarketReach marketing efforts—for the creation and maintenance of agency marketing

Nashua, New Hampshire, Us

Within a predominantly digital realm, this role employs traditional experience with new media and technology to focus on Growth Marketing and Account Based Marketing, with new business awareness and acquisition as a parallel pursuit, to:Develop, implement and manage strategic concepts and tactical execution relating to the digital presence of the MarketReach brand—including various social media channels, digital content, company website, marketing automation, email marketing and advertising. Coordinate with Creative and Accounts teams to ensure effective production and business intelligence integration. Advise and coach leadership and peers on related topics and operations, including potential ways in which digital marketing expertise may inform more effective agency services or performance for clients.Core duties:• Research and gather data to understand clients and competitors.• Analyze data to provide insights and marketing planning.• Develop, implement, and manage digital presence, including various social media channels.• Develop digital content and advertising calendar, considering analytics and engagement metrics.

Collaborative part-time contract role, working for owner and events coordinator, and in partnership with peers and teams on general event vision/planning, and specific roles related to position, incliuding:• VIP attendee and other non-general-admission ops• Information booth management• Press room management• Partner on VIP benefit development and VIP party planning• Liaison to unify media, develop comms/news• On launch team for pilot video streaming efforts• Contributing to new initiatives and events

Nashville, Tn, Us

Team leader in marketing, advertising, communications, public relations, branding and design. Leveraged brand management and marketing strategy to maintain the company’s position as a B2B industry leader across all channels. Oversight of growth strategies and revenue-supportive tactics, influencing behavior and recognition promoting brand, mission, culture, products and solutions through traditional and multi-channel digital marketing, advertising, media buying, budgeting, event planning and trade/partnership management. • Promoted After Only 6 Months (From Digital Marketing Strategist) • Professional of the Month, Team Leader of the Quarter • 2 American Advertising Awards • Increased Ad Impressions By 1.5M, Website Visits by 300% • Produced New Company Website In Only 5 Weeks • Implemented Employee Advocacy Program • Oversaw Marketing Automation Platform Migration • $11M Revenue Increase • Completed Marketing Budget Overhaul, Saving 30% • Audited Salesforce Contacts, Reducing Lead Costs By 90% • Developed Proprietary Customer Ratings Gateway • Modernized Employee Apparel Program and Online Store • Collaborated On Updated Social Media Policy • Transformed Marketing Team Into An “Open Door” Collaborative Resource

Nashville, Tn, Us

Employed digital marketing strategies with a focus on analytics to help drive awareness in the products, services and solutions that maintain the company's position as an industry leader. Utilized marketing automation software and ensure all campaigns are effectively tied to Salesforce CRM. Coordinated and implemented digital marketing efforts across all online channels integrating solutions, analysis, ad concepts and strategy. Coordinated reputation management strategy across all online channels and review sites. Managed email marketing campaigns implemented through Pardot. Worked with team to maintain company website.

Nashville, Tn, Us

(Formerly Jive! A Printworks Studio / Accent Media.) Concept, strategy and delivery of consistent brand strategy - eliciting behavior, emotion and recognition in target B2C and B2B markets. Guided and executed design, illustration, copywriting, photo and video content, social media, events and partner relationships. Integrated research of market conditions relevant to internal and client interests, contributing to client projects on occasion, embracing their goals and objectives and delivering outstanding results. • Recruited To Rejoin Company After Previous Service As Marketing Coordinator • Curated Over Three-Dozen American Advertising Award Recognition • Maintained Annual Superlatives Via Toast of Music City and Best of Nashville • Recipient of Three Consecutive Annual Customer Experience Awards • Increased Per-Transaction Revenue with Pricing Study • Led Rebranding Concept and Execution • Oversaw Creative Technology Resources and Related Servers • Implemented New PBX and Customer Experience

Nashville, Tn, Us

Creation and management of brand identity, voice, look and feel, advertising and marketing for retail consumer electronics and corporate IT client targets. Traditional and digital marketing, including social media, promotional campaigns, graphic and web design, special events, internal/cultural identity and community affairs. Management of brands and assets, including those related to other business ventures in company owner’s portfolio. Additional responsibilities included retail planning, interior design, architecture, art direction and production coordination. • Recruited To Rejoin Company After Previous Service As Promotions Coordinator • Supported Demand-Generation For Record-Setting Revenues • Opened Three Stores in New Markets In Just One Year • Developed Custom e-commerce Gateway For Nike, Nissan and Ford, Delivering On 99% Management and Sales Team Requests • Rebranded Company To Modernize Brand, In Coordination with Apple Legal • Designed and Oversaw Build-out of New Corporate Headquarters • Interior and Exterior Store Design and Launch of Griffin Tech Store-Within-A-Store • Integrated Branded AT&T Experience Spaces In All Locations • Created Unique Brand Extensions For 4Mac Accessories and GRugged Divisions

Executive oversight of business and community affairs in this non-profit popular arts organization, built as an entrepreneurial passion-project from very modest roots and scope.This evolved over time into management of a five-member Executive Committee, including Vice Presidents of two major conference events and over 50 staff. These annual engagements drew 15,000 attendees in both new and recurring patrons. Annual budgets exceeded $250,000 with year-round marketing and promotion and advance internet ticket sales.This role required an understanding of every aspect of event operations, including advertising, finance, operations, security, VIP services, entertainment and media production, vendor planning and negotiation, venue contracts, legal and staff development.Organization and its productions quadrupled in size under my leadership and have yet to break my records in size, scope and revenue.

Nashville, Tn, Us

(Formerly JIVE! A Printworks Studio / Accent Media.)

Nashville, Tennessee, Us

Combined role in marketing management and technology administration for both the standardized millwork and premium appliance divisions. Conception, implementation and oversight of creative projects describing and promoting the brands and products of each- including new media as well as traditional practices. Researched and development of marketing plans, management of electronic communication and web marketing and design. Administered email service and data systems, performed basic desktop support and worked as liaison to outside support contractors. • Regularly Performed Under-Budget • Created “ACORN” Intranet (Administrative Communications Online Resources Network) • Key Contributor to Final Design and Opening of New Appliance Showroom • Modernized Legacy CRM Platforms For Improved Integration • Established and Coached Ambassador For Appliance Brand • Revolutionized Catalog with 3D Product Renderings • Upgraded Corporate Conference Facility • Streamlined Employee Resources Via Systems and Collateral

Nashville, Tn, Us

Cupertino, California, Us

Primary liaison and brand ambassador between Middle Tennessee State University and Apple Computer. Consulted regularly on procurement, utilization, training and maintenance of Apple products and related technologies. Conducted events/promotions related to such goals. Maintained faculty and student relationships with Apple in one-on-one and group structures. One of elite nationwide group of similar personnel situated in Apple’s higher education marketing department.

Murfreesboro, Tn, Us

Part of a team in the non-textbook division of the official campus bookstore. (Two sales reps, one coordinator, and one executive assistant, working for the Manager of the tech and apparel division.)• Consulting students and faculty on Apple Computer education sales, accessory orders, software accompaniment, etc• Managed custom-configuration of orders, purchasing/fulfillment for both transactions and inventory replenishment, and stock levels, using Ingram Micro and other supplier back-ends• Designed and maintained retail display and demonstration space• Maintained trend and emerging tech awareness and compliance with any brand standards of represented products• Customer service, basic support, customer relationship management, advocacy to leadership for new or sunsetting product concernsRecruited by Apple to take on a role outside the Bookstore, supporting wider campus needs as well as liaison duties to the store itself, on behalf of Apple.

Leawood, Ks, Us

Technical manager in the projection booth of three local theaters, where I learned the trade of projection operation and maintenance as well as film assembly and theater operation and management.

Chicago,, Il, Us

Retail sales rep for computers and home entertainment products.

Nashville, Tn, Us

(Cumberland Science Museum) Worked on a team of interactive personnel who assisted museum visitors with exhibits, workshops, and presented the daily programming of the museum, including the well-known traveling exhibit Mission to Mars, which entailed a training under a former NASA space-flight-approved specialist.