Lucas Leverett

Lucas Leverett Email and Phone Number

Marketing Director @ Baudville Brands
Grand Rapids, MI, US
Lucas Leverett's Location
Grand Rapids, Michigan, United States, United States
Lucas Leverett's Contact Details

Lucas Leverett personal email

n/a
About Lucas Leverett

Hailing from Grand Rapids, Michigan after an exodus from his native land of Nashville, Tennessee, Lucas Leverett wears a self-professed passion for brands and brand experiences on his sleeve. He's an imagination and idea guy with an affinity for disruptions to the status quo. He'll readily point you to his favorite Hot Chicken or craft brews of a hopped or caffeinated variety, over which he’s happy to talk creative shop, brand strategy, or the latest Marvel Cinematic Universe pontifications.A creative visionary, Lucas has been a frequent steward of household brand names. He is a cultivator of successful creative and marketing teams – crafting and advancing brand experiences for over twenty years through award-winning, collaborative, growth-focused achievements. His background in both B2B and B2C markets encompasses design, technological and business proficiency, spanning the marketing, advertising and creative landscape. Lucas champions award-winning collaborations and project successes with nimble strategy, imagination, determination, intuition and limitless creativity.By force of will, he forwards ideas big and small toward bold goals – including his multi-faceted involvements in various efforts in the political and civic space. True to his Music City roots, Mr. Leverett lives a handful of lives: from his professional work to his spare time – conjuring up events filled with superheroes, spacemen and zombies.Some honors and contributions he holds most dear include his Platinum and Gold Hermes Creative Awards, Gold and Silver American Advertising Awards, appointment to the Leadership Committee of TEDxNashville and its prestigious Society of Fellows, recognitions from the Consulate General of Japan, serving as an instructor in the annual Kids on Stage Academy and Chinese exchange student program, having served 19 years in the volunteer staff of DragonCon, lifelong contributions and involvement with the Adventure Science Center, and support of the Second Harvest Food Bank alongside numerous other charity benefit tie-ins via his lineage of projects.

Lucas Leverett's Current Company Details
Baudville Brands

Baudville Brands

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Marketing Director
Grand Rapids, MI, US
Lucas Leverett Work Experience Details
  • Baudville Brands
    Marketing Director
    Baudville Brands
    Grand Rapids, Mi, Us
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  • Lucas Leverett
    Creative, Branding, Marketing, Design & Events Visionary
    Lucas Leverett Jan 2002 - Present
    Grand Rapids, Mi, Us
    Cross-medium, cross-platform, multi-discipline creative and design strategy, planning and execution. Full-fledged practitioner of the part-science, part-voodoo of brand experiences.
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  • West Grand Neighborhood Organization
    Vice President
    West Grand Neighborhood Organization Mar 2024 - Present
    Neighborhood organizations are integral part of the function and structure of the city of Grand Rapids. Many fundamental civic engagement and community operations are addressed via these sanctioned groups.As Vice President, I serve among other board members on the executive committee with an elevated responsibility of stewardship and presiding over meetings, as well as collaborative efforts on high level decisions. In addition, I have brought my professional background in marketing, communications, and brand to my role, via several initiatives:• Advising on brand and communications standards• Assisting in writing and editing official notices and letters• Serving as a spokesperson and media relations contact• Delivering remarks in public meetings and press interviews• Examining and updating CRM platform and digital marketing strategies• Creating meeting presentations for community engagement and discussion
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  • Marketreach, Inc.
    Marketing Manager
    Marketreach, Inc. Jan 2022 - Jul 2024
    Nashua, New Hampshire, Us
    Development, management and tactical execution of complex marketing programs, communication with peers and leadership, direction of internal resources and external vendors, strategic oversight and tactical execution relating to the presence of the MarketReach brand across traditional and digital mediums. Coordinates with Creative and Accounts teams to ensure effective production and business intelligence integration. Working closely with outside vendors and in‑house support staff, the marketing manager leads marketing programs, campaigns and collateral development—from the definition of the project scope through planning, production, implementation and final approval.Available to advise leadership and peers on marketing‑related topics, including ways in which the agency might improve the services it provides for its clients. Working with the leadership team, the marketing manager helps to coordinate additional resources needed to complete specific project deliverables and can make prompt, effective decisions and commands strong understanding of procedures, best practices, strategies and tactics for direct, digital, event and other marketing/communications aimed at internal or external audiences. Promoted from Digital Marketing Manager.Core ongoing efforts:• Gain/maintain insights into our clients, competitors, and market• Develop and maintain marketing plans.• Actively ensure brand standards are maintained and met.• Ownership of long‑ and short‑term campaigns in both paid media and content.• Develop, implement, and manage digital presence, including various social media channels.• Develop digital content and advertising calendar, considering analytics and engagement metrics.• Encourage agency‑wide contributions to MarketReach marketing efforts—for the creation and maintenance of agency marketing
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  • Marketreach, Inc.
    Digital Marketing Manager
    Marketreach, Inc. Jan 2021 - Jan 2022
    Nashua, New Hampshire, Us
    Within a predominantly digital realm, this role employs traditional experience with new media and technology to focus on Growth Marketing and Account Based Marketing, with new business awareness and acquisition as a parallel pursuit, to:Develop, implement and manage strategic concepts and tactical execution relating to the digital presence of the MarketReach brand—including various social media channels, digital content, company website, marketing automation, email marketing and advertising. Coordinate with Creative and Accounts teams to ensure effective production and business intelligence integration. Advise and coach leadership and peers on related topics and operations, including potential ways in which digital marketing expertise may inform more effective agency services or performance for clients.Core duties:• Research and gather data to understand clients and competitors.• Analyze data to provide insights and marketing planning.• Develop, implement, and manage digital presence, including various social media channels.• Develop digital content and advertising calendar, considering analytics and engagement metrics.
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  • Grand Rapids Comic-Con
    Fan & Media Experience Manager
    Grand Rapids Comic-Con Apr 2022 - Apr 2023
    Collaborative part-time contract role, working for owner and events coordinator, and in partnership with peers and teams on general event vision/planning, and specific roles related to position, incliuding:• VIP attendee and other non-general-admission ops• Information booth management• Press room management• Partner on VIP benefit development and VIP party planning• Liaison to unify media, develop comms/news• On launch team for pilot video streaming efforts• Contributing to new initiatives and events
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  • Novatech, Inc.
    Communications Manager
    Novatech, Inc. Oct 2018 - Mar 2020
    Nashville, Tn, Us
    Team leader in marketing, advertising, communications, public relations, branding and design. Leveraged brand management and marketing strategy to maintain the company’s position as a B2B industry leader across all channels. Oversight of growth strategies and revenue-supportive tactics, influencing behavior and recognition promoting brand, mission, culture, products and solutions through traditional and multi-channel digital marketing, advertising, media buying, budgeting, event planning and trade/partnership management. • Promoted After Only 6 Months (From Digital Marketing Strategist) • Professional of the Month, Team Leader of the Quarter • 2 American Advertising Awards • Increased Ad Impressions By 1.5M, Website Visits by 300% • Produced New Company Website In Only 5 Weeks • Implemented Employee Advocacy Program • Oversaw Marketing Automation Platform Migration • $11M Revenue Increase • Completed Marketing Budget Overhaul, Saving 30% • Audited Salesforce Contacts, Reducing Lead Costs By 90% • Developed Proprietary Customer Ratings Gateway • Modernized Employee Apparel Program and Online Store • Collaborated On Updated Social Media Policy • Transformed Marketing Team Into An “Open Door” Collaborative Resource
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  • Novatech, Inc.
    Digital Marketing Strategist
    Novatech, Inc. May 2018 - Sep 2018
    Nashville, Tn, Us
    Employed digital marketing strategies with a focus on analytics to help drive awareness in the products, services and solutions that maintain the company's position as an industry leader. Utilized marketing automation software and ensure all campaigns are effectively tied to Salesforce CRM. Coordinated and implemented digital marketing efforts across all online channels integrating solutions, analysis, ad concepts and strategy. Coordinated reputation management strategy across all online channels and review sites. Managed email marketing campaigns implemented through Pardot. Worked with team to maintain company website.
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  • Nashville Print Management
    Creative Development Director
    Nashville Print Management Mar 2014 - May 2018
    Nashville, Tn, Us
    (Formerly Jive! A Printworks Studio / Accent Media.) Concept, strategy and delivery of consistent brand strategy - eliciting behavior, emotion and recognition in target B2C and B2B markets. Guided and executed design, illustration, copywriting, photo and video content, social media, events and partner relationships. Integrated research of market conditions relevant to internal and client interests, contributing to client projects on occasion, embracing their goals and objectives and delivering outstanding results. • Recruited To Rejoin Company After Previous Service As Marketing Coordinator • Curated Over Three-Dozen American Advertising Award Recognition • Maintained Annual Superlatives Via Toast of Music City and Best of Nashville • Recipient of Three Consecutive Annual Customer Experience Awards • Increased Per-Transaction Revenue with Pricing Study • Led Rebranding Concept and Execution • Oversaw Creative Technology Resources and Related Servers • Implemented New PBX and Customer Experience
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  • Macauthority
    Marketing Director
    Macauthority Jan 2011 - Mar 2014
    Nashville, Tn, Us
    Creation and management of brand identity, voice, look and feel, advertising and marketing for retail consumer electronics and corporate IT client targets. Traditional and digital marketing, including social media, promotional campaigns, graphic and web design, special events, internal/cultural identity and community affairs. Management of brands and assets, including those related to other business ventures in company owner’s portfolio. Additional responsibilities included retail planning, interior design, architecture, art direction and production coordination. • Recruited To Rejoin Company After Previous Service As Promotions Coordinator • Supported Demand-Generation For Record-Setting Revenues • Opened Three Stores in New Markets In Just One Year • Developed Custom e-commerce Gateway For Nike, Nissan and Ford, Delivering On 99% Management and Sales Team Requests • Rebranded Company To Modernize Brand, In Coordination with Apple Legal • Designed and Oversaw Build-out of New Corporate Headquarters • Interior and Exterior Store Design and Launch of Griffin Tech Store-Within-A-Store • Integrated Branded AT&T Experience Spaces In All Locations • Created Unique Brand Extensions For 4Mac Accessories and GRugged Divisions
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  • Artscubed
    President
    Artscubed Dec 1999 - Jan 2014
    Executive oversight of business and community affairs in this non-profit popular arts organization, built as an entrepreneurial passion-project from very modest roots and scope.This evolved over time into management of a five-member Executive Committee, including Vice Presidents of two major conference events and over 50 staff. These annual engagements drew 15,000 attendees in both new and recurring patrons. Annual budgets exceeded $250,000 with year-round marketing and promotion and advance internet ticket sales.This role required an understanding of every aspect of event operations, including advertising, finance, operations, security, VIP services, entertainment and media production, vendor planning and negotiation, venue contracts, legal and staff development.Organization and its productions quadrupled in size under my leadership and have yet to break my records in size, scope and revenue.
  • Nashville Print Management
    Marketing Communications Coordinator
    Nashville Print Management Jan 2009 - Oct 2010
    Nashville, Tn, Us
    (Formerly JIVE! A Printworks Studio / Accent Media.)
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  • Central Woodwork
    Director Of Marketing Communications & Information Systems
    Central Woodwork Jul 2005 - Oct 2008
    Nashville, Tennessee, Us
    Combined role in marketing management and technology administration for both the standardized millwork and premium appliance divisions. Conception, implementation and oversight of creative projects describing and promoting the brands and products of each- including new media as well as traditional practices. Researched and development of marketing plans, management of electronic communication and web marketing and design. Administered email service and data systems, performed basic desktop support and worked as liaison to outside support contractors. • Regularly Performed Under-Budget • Created “ACORN” Intranet (Administrative Communications Online Resources Network) • Key Contributor to Final Design and Opening of New Appliance Showroom • Modernized Legacy CRM Platforms For Improved Integration • Established and Coached Ambassador For Appliance Brand • Revolutionized Catalog with 3D Product Renderings • Upgraded Corporate Conference Facility • Streamlined Employee Resources Via Systems and Collateral
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  • Macauthority
    Promotions Coordinator
    Macauthority Jan 2001 - Jul 2005
    Nashville, Tn, Us
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  • Apple
    Campus Representative
    Apple Apr 2000 - Aug 2004
    Cupertino, California, Us
    Primary liaison and brand ambassador between Middle Tennessee State University and Apple Computer. Consulted regularly on procurement, utilization, training and maintenance of Apple products and related technologies. Conducted events/promotions related to such goals. Maintained faculty and student relationships with Apple in one-on-one and group structures. One of elite nationwide group of similar personnel situated in Apple’s higher education marketing department.
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  • Middle Tennessee State University (Mtsu)
    Phillips Bookstore Technology Sales
    Middle Tennessee State University (Mtsu) Aug 1998 - Apr 2000
    Murfreesboro, Tn, Us
    Part of a team in the non-textbook division of the official campus bookstore. (Two sales reps, one coordinator, and one executive assistant, working for the Manager of the tech and apparel division.)• Consulting students and faculty on Apple Computer education sales, accessory orders, software accompaniment, etc• Managed custom-configuration of orders, purchasing/fulfillment for both transactions and inventory replenishment, and stock levels, using Ingram Micro and other supplier back-ends• Designed and maintained retail display and demonstration space• Maintained trend and emerging tech awareness and compliance with any brand standards of represented products• Customer service, basic support, customer relationship management, advocacy to leadership for new or sunsetting product concernsRecruited by Apple to take on a role outside the Bookstore, supporting wider campus needs as well as liaison duties to the store itself, on behalf of Apple.
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  • Carmike Cinemas
    Booth Manager
    Carmike Cinemas Jul 1997 - Aug 1999
    Leawood, Ks, Us
    Technical manager in the projection booth of three local theaters, where I learned the trade of projection operation and maintenance as well as film assembly and theater operation and management.
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  • Sears, Roebuck & Co.
    Brandmaster
    Sears, Roebuck & Co. Aug 1996 - Mar 1997
    Chicago,, Il, Us
    Retail sales rep for computers and home entertainment products.
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  • Adventure Science Center
    Explainer
    Adventure Science Center Mar 1992 - May 1996
    Nashville, Tn, Us
    (Cumberland Science Museum) Worked on a team of interactive personnel who assisted museum visitors with exhibits, workshops, and presented the daily programming of the museum, including the well-known traveling exhibit Mission to Mars, which entailed a training under a former NASA space-flight-approved specialist.
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Lucas Leverett Skills

Social Media Marketing Advertising Graphic Design Email Marketing Event Management Marketing Communications Leadership Social Networking Management Web Design Photography Mac Art Direction Event Planning Customer Service Social Media Marketing Nonprofits Networking Project Planning Music Creative Direction Marketing Strategy Html Non Profits Nonprofit Organizations Public Speaking Branding And Identity Brand Development Strategic Planning Digital Marketing Branding Logo Design Brand Management Copywriting Content Development Press Releases Marketing Management Strategic Communications Entertainment Special Events Digital Media Graphics Brochures Media Design Advertising Management Social Media Integration Collateral Brand Identity User Experience

Lucas Leverett Education Details

  • Middle Tennessee State University (Mtsu)
    Middle Tennessee State University (Mtsu)
    Film & Politics (Elective Studies)

Frequently Asked Questions about Lucas Leverett

What company does Lucas Leverett work for?

Lucas Leverett works for Baudville Brands

What is Lucas Leverett's role at the current company?

Lucas Leverett's current role is Marketing Director.

What is Lucas Leverett's email address?

Lucas Leverett's email address is le****@****mac.com

What schools did Lucas Leverett attend?

Lucas Leverett attended Middle Tennessee State University (Mtsu).

What are some of Lucas Leverett's interests?

Lucas Leverett has interest in Branding And Marketing, Technology, Qdoba Mexican Grill, Food, History, Katy Perry, Conventions, Web Design, Environment, Computers/software/gadgets.

What skills is Lucas Leverett known for?

Lucas Leverett has skills like Social Media, Marketing, Advertising, Graphic Design, Email Marketing, Event Management, Marketing Communications, Leadership, Social Networking, Management, Web Design, Photography.

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