Lucas Liedke

Lucas Liedke Email and Phone Number

Psychoanalyst and Culture Researcher @ float: cultura, comportamento e estratégia
Lucas Liedke's Location
Rio de Janeiro, Rio de Janeiro, Brazil, Brazil
Lucas Liedke's Contact Details

Lucas Liedke personal email

About Lucas Liedke

I’ve been flirting with trend forecasting for a long time. Things are now changing faster than ever. Once, I heard someone declare that today will always be the slowest day we will ever live, and that just hit me. Everybody is doing "trends" nowadays (or nobody is) and that’s just exciting for me because I enjoy playing this game. Mystical approach aside, no researcher is an island, so I believe that the best thing is to listen to people. Just listen to them until you feel your head is about to explode. It won't. I believe in raw data, in hardcore desk research, but also in intuitive feeling. I believe in aesthetics, in the refusal of the humdrum. In saying no and saying good-bye. I go deep into psychology and psychoanalysis to unravel some of that beauty/mystery of human nature. I’m curious about what’s behind the next door. Living in the Pressure of Now might be a drag, but providing new visions and concepts to push brands and people to always look further is purely gratifying to me. After all, not everything is about the urge of fitting in. As Giorgio Agamben gracefully said: Those who are truly contemporary are those who neither perfectly coincide with their time nor adapt to its demands.

Lucas Liedke's Current Company Details
float: cultura, comportamento e estratégia

Float: Cultura, Comportamento E Estratégia

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Psychoanalyst and Culture Researcher
Lucas Liedke Work Experience Details
  • Float: Cultura, Comportamento E Estratégia
    Co-Founder
    Float: Cultura, Comportamento E Estratégia Jul 2017 - Present
    São Paulo Area, Brazil
    STRATEGY, CULTURE & CONSUMER BEHAVIORfloat was born of the intersection between strategy, content, and learning experiences.we combine innovation and research methodologies to convert cultural shifts into opportunities for brands from many categories across several markets.https://youfloat.co/engwww.instagram.com/floatvibes
  • Private Practice
    Psychoanalyst
    Private Practice 2017 - Present
    São Paulo, Sp
    www.instagram.com/lucasliedke/Psychoanalyst at CEP Networkhttps://centropsicanalise.com.br/
  • Peoplestrology
    Co Founder
    Peoplestrology Jan 2018 - Present
    São Paulo E Região, Brasil
    As the sociologist Michel Maffesoli once said, “Astrology is not a science, but a social fact.” And yet the social reality of astrology has received little attention.Peoplestrology is a research and content platform that aims to reveal the deep cultural currents behind one of the most popular topics in anyone’s timeline. The goal is to reveal behavioral trends and their impact on culture. Our initiative combines academic research and the input from experts, but puts the… Show more As the sociologist Michel Maffesoli once said, “Astrology is not a science, but a social fact.” And yet the social reality of astrology has received little attention.Peoplestrology is a research and content platform that aims to reveal the deep cultural currents behind one of the most popular topics in anyone’s timeline. The goal is to reveal behavioral trends and their impact on culture. Our initiative combines academic research and the input from experts, but puts the perspective of people above everything. Fans, fanatics and other astrology enthusiasts first answer an engaging online quiz about the 12 astrological signs. Besides providing immediate results about social attitudes and a collective pulse on the topic, Peoplestrology offers articles and reports about the relationship between astrology and other topics that matter today – using methodologies from marketing research and cultural analysis to dive deeply into the subject.www.peoplestrology.comwww.instagram.com/peoplestrology/PS Trend Report: https://www.peoplestrology.com/reports/ Show less
  • Perestroika
    Envisioner And Teacher – Rise: Trends Research
    Perestroika Dec 2015 - Dec 2018
    São Paulo / Rio De Janeiro / Porto Alegre / Belo Horizonte
    Rise is a course created with Perestroika creative school in order to instruct and prepare professionals from different background to become trend researches. From basic theory to research methods and practical activities, the purpose of the program is to elevate the subjective point of view of the students towards future scenarios, generating insights and new business innovation opportunities.
  • Unidade De Saúde São João De Deus
    Psychoanalyst
    Unidade De Saúde São João De Deus Mar 2017 - Dec 2017
    São Paulo Area, Brazil
    Pyschoanalytic therapy with psychotics and drug addicts.
  • Los Bragas
    Branded Content Strategist
    Los Bragas Dec 2015 - May 2016
    Strategic planning for cinematographic content of Desperados and Sol beer brands – format development and editorial direction.
  • Young & Rubicam
    Strategic Planning Director
    Young & Rubicam Apr 2014 - Apr 2015
    São Paulo E Região, Brasil
  • Box1824 + K-Hole
    Research Analyst
    Box1824 + K-Hole Aug 2013 - Oct 2013
    São Paulo / New York / London
    YOUTHMODE / NORMCORE - A Report on FreedomBehavior and aesthetic trend research project that originated Normcore movement – 2014's most relevant fashion concept that inspired several articles, campaigns and global culture expressions.khole.net/issues/youth-mode/
  • Box1824
    Trends Director
    Box1824 Aug 2004 - Jul 2013
    São Paulo
    _ Trends Research projects and consultancy with great companies and agenciesAdidas / Ambev / C&A / Claro / Fiat / Globo / Globosat / Grendene / Grupo JereissatiItaú / Pepsico / Pernod Ricard / Petrobrás / Renner / Unilever / Vivo / África / dm9 / Leo Burnett_ Co-direction of research-based movies about youth culture and generational behavior that resulted in millions of spontaneous views and international lectures
  • Latitudes
    Art Director
    Latitudes Nov 2012 - Jan 2013
    Art Direction of Latitudes series, produced by Los Bragas, broadcasted by TNT and YouTube.

Lucas Liedke Skills

Consumer Behaviour Trends Research Creative Writing Cool Hunting Trendspotting Market Research Comportamento Do Consumidor Pesquisas De Mercado Strategic Planning Qualitative Research Youth Culture Strategic Marketing Consultancy Pesquisa De Mercado Marketing Research Consumer Insight Innovation Scripting Art Direction Pesquisa Pesquisas Qualitativas Artworking Branding And Identity Speech Writing Workshop Facilitation Lecturing Insights Do Consumidor Publicidade

Lucas Liedke Education Details

Frequently Asked Questions about Lucas Liedke

What company does Lucas Liedke work for?

Lucas Liedke works for Float: Cultura, Comportamento E Estratégia

What is Lucas Liedke's role at the current company?

Lucas Liedke's current role is Psychoanalyst and Culture Researcher.

What is Lucas Liedke's email address?

Lucas Liedke's email address is lu****@****ail.com

What schools did Lucas Liedke attend?

Lucas Liedke attended Cep - Centro De Estudos Psicanalíticos, Pucrs, Pucrs, Puc-Sp, Fórum Campo Lacaniano.

What skills is Lucas Liedke known for?

Lucas Liedke has skills like Consumer Behaviour, Trends, Research, Creative Writing, Cool Hunting, Trendspotting, Market Research, Comportamento Do Consumidor, Pesquisas De Mercado, Strategic Planning, Qualitative Research, Youth Culture.

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