Lucas Lopez Email & Phone Number

United States

Services provided to customers in LATAM and the United States:• Branding: Competitors' research, logo design, brand guidelines• UX strategy: Workshops, user research, user flows, information architecture, sitemaps, wireframes, prototyping• Web design: Responsive web design, SEO-first, custom design, No-code web design• Product design: Web and mobile apps, prototyping, interactive design, annotations• Website audits: Accessibility, user flows, information architecture, analytics, SEO

Singapore, Singapore, Sg

AscendEX is a centralized crypto exchange present in more than 50 countries. The organization wanted to increase its customer base by making the platform more retail-friendly. At AscendEX I achieved:• 300% increase in trading conversions by retail users after the implementation of the revamped user’s dashboard on Desktop and APP devices, and the new “Quick-trade widget”.• Played a key role in the acquisition of 500K+ new funded accounts, and 75K MAU (Monthly Active Users), with the implementation of the new “Fund Account Flow” and “New User’s Rewards”.• Drove $150MM on avg. daily trade volume, for 350 cryptocurrencies in 8 months by supporting the enhancement and creation of 6 internal products, while directing a team of 5 designers. • Added strategic value by leading 15 workshops with C-level executives, key stakeholders, and UX design peers, defining expectations, feasibility, goals, and MVPs of all UX-related initiatives.• Directed and executed the end-to-end UX and visual design of a B2B blockchain incubator within 6 months, using Agile.• Increased user retention by 13% by implementing “quick wins” found after conducting 10 usability testing sessions with different user profiles (through and after FTX collapse). • 20% improvement on wireframes and visual design production times, by maintaining and auditing the exchange’s design system, supporting 200+ components, used by stakeholders, and strategic partners.• Led a multidisciplinary mid-size team that included UX designers, visual designers, and content designers.

San Jose, Ca, Us

Milestone is an awarded Saas and digital marketing start-up with an SEO-first product that includes a CMS and an analytics suite, as well as creative marketing services offered to more than 500 active clients in multiple industries. At Milestone, I was responsible for the performance of the design team, client-facing activities, product enhancement, and Design Ops, achieving:• 30% optimization in production times, by structuring and implementing intra-departmental processes between design, dev, and content and product teams; for enterprise-level and top-50 customers.Coached and trained a team of 7 designers in multiple countries while completing and leading 300+ digital projects.• Won 7 of the company's largest clients in pitches, driving customers from new industries.• Designed and overviewed information architectures and design systems for over 200+ projects of large-scale brands such as Marriott Hotels, Choice Hotels, Nissan, and Renault; earning 10 awards and increasing reputation in the SEO industry.• Released 6 new B2B and B2B2C products for clients, from ideation to implementation, increasing the performance of the customers where implemented above 40% in all KPIs.Implemented visual WGAC accessibility guidelines and applied them retroactively to over 400 live sites avoiding lawsuits for our US, Canada, and Europe-based customers.• Created a design auditing process, implemented on 30+ websites, evaluating performance on UX, usability, Core Web Vitals, Conversion Rate Optimization (CRO), and accessibility, using heat-map & analytics analysis, and A/B Testing, increasing the KPIs on each project by 12%.• 95% quarterly personal OKR completion, and 85% mark for the design team, on the department’s roadmap and SMART goals.• Ideated 2 training platforms for Customer Service Managers, and design hires, including 10+ hours of video-recorded material, optimizing onboarding, and new product offerings training times by 30%.

Coconut Grove, Florida, Us

• Supported the product team, with A/B test design on the homepages of Open English, Open English Kids, and Next_U.• Created funnels for 3 digital campaigns, generating over 200 effective leads monthly.

Led the ideation and execution of monthly digital marketing and social media campaigns for the second-largest bank in Colombia (Banco de Bogota), while directing 2 designers and a social media manager.Led the creative proposals in over 8 pitches in alliance with agencies such as McCann Colombia and Ariadna Colombia.

Fort Lauderdale, Fl, Us

• Launched 20+ website hospitality projects for clients across the US and Caribbean destinations.• Managed a team of 6 designers in Bogota’s headquarters.• Won a 2018 Gold Magellan Award with the redesign of St. Kitts Tourism Web design.• Designed digital brand identities for over 10 boutique and independent hotels.• Implemented design production methodologies that led to the optimization of implementation between designers and developers

Fort Lauderdale, Fl, Us

Bogotá, Cundinamarca, Co

Ideated and executed over 30 digital creative campaigns for the largest retailer in the country.Created social strategies and tactics that attained 1M followers on the Facebook page of the largest retailer in the country.Earned 2 gold Effie awards with the release campaign of a documentary produced by the largest retailer in the country, “Colombia Magia Salvaje”

Designed and released the first app of the professional football league of Colombia “Liga Postobon” and got over 200K downloads.Successfully led the international group team, releasing digital marketing campaigns, social media strategies, and microsites for brands such as LG, Mcdonald's, Avon, FLUVIP, and more.

Diseñador web para marcas como productos Postobón, deportes Postobón, Uff! móvil, McDonalds. Posteriormente lider del área display ads.

Curso Intensivo De Pensamiento Estratégico

Diplomado De Ilustración Análoga Y Digital, Illustration

Técnico Diseñador Gráfico, Graphic Design