Creative Direction and digital solutions for campaigns and editorials for fashion, beauty and lifestyle.www.lucasrossi.com

Responsible for all visual communication of the brand, from the development of the creative concept, Art Direction and monitoring of the campaigns with audiovisual suppliers until the final developments, in addition to being responsible for the brand's design innovation projects and the creative team.Also responsible for the budget management for the campaigns and choosing the best professionals looking for the greatest results.

Responsible for direct communication with customers, maintaining the brand's visual identity at all points of contact, developing visual concepts and scenography for shop windows, showroom and creative direction for the brand's campaigns.

Responsible for the excellence in the delivery of the team of graphic designers and for managing the visual communication of the brand's graphic materials and internal and external campaigns.I also headed the interdisciplinary squads related to the campaigns for special dates, with representatives from all areas of the company so that we could have a strategic and holistic view of the campaigns beyond the marketing needs.I was also responsible for the creative direction of the business's macro campaigns, such as Black Friday, Mother's Day and Christmas.

Responsible for creating creative concepts and art direction for brand's campaigns and lookbooks and the deployment of the campaigns for the different vehicles and support: fromown stores and multibrand stores; from print to digital.Creative conception of the ads, panels, billboards, catalogs, videos, special actions, social networks and branding (graphic design) of the brand.

Responsável por insights criativos para os projetos, participação no processo de desenvolvimento e concepção dos projetos / ideias e também Diretor de Arte do material gráfico de divulgação dos projetos.

Fashion Art Director, responsible for the creative concept of the seasonal campaigns of the clients served, as well as the unfolding of the concept in website, e-mail marketing, branding, social networks, banners, windows displays and billboards.Also responsible for accompanying the projects with the entire team of production / photography, retouching and implementation of systems and sites.

Creation of institutional communication campaigns, sales incentive, B2B; Support in the planning and development of digital campaigns; Creation of promotional hotsites, institutional websites, virtual stores and other projects. Application of UI / UX in digital projects and innovative actions to clients.

Creating pieces from briefings sent by customers such as promotional hotsites, marketing emails, media and e-commerce banners, headers, landing pages, small flash animations and remarketing strategies.

Verify customer needs and backlogs, update sites through Database, Quality Assurance (Q.A), email marketing, administrative and purchasing department assistance, contact with suppliers and graphs.