Lucas Mays Email & Phone Number

San Francisco Bay Area

Providing strategic, marketing, and operations services to clients.

Sebastopol, California, United States

Led the rollout of Bachan's digital stack focusing on DTC commerce. Marketing Operations lead for initial DTC growth phase. Continually optimized digital systems covering internal workflow, project management, marketing, fulfillment. Led customized ERP implementation for team, focused on CPG standardization for supply chain workflow. Acted as primary business to technology translator for team.

San Francisco Bay Area

Led team of 7 direct reports as the primary in delivering optimized customer onboarding experiences to our Digital Marketing Center (DMC), contributing across sales, presales, discovery, onboarding, delivery, customer success, and retention and growth categoriesProvided ongoing internal feedback and represent the voice of the customer to Product Management team, pushing our platform ecosystem to be an industry leader. Primary contributor to process management for offshore team based in Manila, Philippines, for our largest enterprise clients (Proctor & Gamble, Amgen). Pioneered a new professional services practice that represents a break away from the traditional waterfall services approach of the larger organization, fostering a clear and concise path for client success.

San Francisco Bay Area

Led team of technical consultants with two core functions within the TMA business: 1. Onboarding new clients via implementation of product bundles and service packages via our primary products (DMC and CIM)2. Digital marketing campaign strategy, development, and execution across multiple systems (DMC, Marketo, Eloqua, AMS, etc.)Acted as a lead manager in building the digital marketing product and services practice from the ground up in the Americas, scaling from a small team to a team of 8 direct reports. Acted as co-owner of Americas digital marketing center of excellence, creating a practice of subject matter expertise from the ground up, supporting sales and client base. Led internal pilot programs to vet procedures and tooling for client onboarding and sustainability, rolling successful results out to the organization.

San Francisco Bay Area

Expanded management role to an executive leadership level. Directed Ozone Engineering department made up of engineering, QA/QC, data, strategy, and analysis resources, fluctuating from 8-10 direct reports over 2 years. Championed company-wide staff development, internal process improvement, and positive company culture. Provided strategic insight and technical guidance to drive complex and efficient client engagements, leading by example by hands-on supporting my team across accounts. Teamed with Client Services, Strategy, and Creative departments to always push the envelope in providing cutting edge solutions to new prospects and existing clients.

San Francisco Bay Area

Managed Ozone Engineering department responsible for the successful creation and delivery of marketing campaigns and initiatives across entire Ozone client base with flawless execution.

Expanded already-existing capability set to cover multiple marketing automation systems including Aprimo AMS, Aprimo AMSoD, and Marketo. Headed up the marketing automation focused division of Ozone, with the core responsibilities of technical discovery, strategic oversight, and marketing management across all client needs.

Led Engineering team as a subject matter expert in Aprimo, the leading enterprise level integrated marketing automation software on the market. Consistently held certification status for the newest version of Aprimo including new feature sets. Strategized, designed, and delivered Aprimo-based development for Ozone client base.

San Francisco Bay Area

Responsible for developing and deploying integrated marketing campaigns for Ozone client list, namely: Autodesk, Hyperion, BEA. Designed and developed multiple custom client deliverables extending web frameworks such as Smarty and WordPress.

Gathered and analyzed customer input for product team. Evaluated feature list to prioritize upcoming features for new product release. Lead current release product testing via manual an scripted effort.