Lucas Silva Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

Atlanta, Georgia, United States

Reported directly to the Global Innovation Director Employed data and analytics to spearhead demand-generation initiatives for multiple marketing channels based on segmentation criteria (e.g., size of business, industry, geography)Supported go-to-market initiatives with data and analytics

Atlanta, Georgia, United States

Reported directly to the SVP of Marketing Insights and Analytics Produced customer reporting dashboards on key marketing metrics on behalf of multiple lines of business, refreshing every quarter to analyze target key performance indicators of customers to provide key customer trends and patterns to improve the business margins, and similar selling.

Greater Atlanta Area

• Reported directly to the VP of Marketing Insights and Analytics Provided extensive portfolio of data and analytics work for multiple North American (NA) lines of business to ensure and propel FLEETCOR’s data strategy:
• Developed process to collect customer data from all NA lines of business and enrich it with over 250 firmographics
• Created process to identify customer overlaps across all NA customer databases for potential cross-selling opportunities
• Consolidated, cleaned, and enriched the entire NA Fuel prospects database with over 250 firmographics and worked on its data migration to Salesforce Gold
• Implemented a quarterly process to update, clean, and refresh the NA Fuel prospects databases
• Extracted, transformed, and loaded enriched NA customer databases into FLEETCOR's AWS data lake Developed market & industry sizing, segmentation, and penetration analyses employing data and analytics to provide market.

Greater Atlanta Area

• Reported directly to the SVP of Strategic MarketingDeveloped FLEETCOR's first Environmental, Social and Corporate Governance (ESG) - Corporate Responsibility and Sustainability - report for investors and worked on the.
• Developed strategies and action plans to ensure the consistent usage of FLEETCOR’s brand messaging across assets, thus providing updates to FLEETCOR's corporate and subsidiary websites as well as online recruiting.
• Developed strategies and action plans to address ESG-related issues with leading ESG Reporting Agencies, e.g., MSCI, Sustainalytics, and ISS
• Developed strategies and action plans to raise FLEETCOR’s online reputation by reviewing, correcting, and providing data on key rating sites
• Developed strategies and action plans to positively influence FLEETCOR’s search results on Google and Bing
• Developed, maintained, and analyzed database including 400+ ESG metrics and items

Rio De Janeiro Area, Brazil

• Reported directly to the CEOResponsible for all prospect stages - awareness, consideration, and selling - of Groundbreaker (B2B Idea Management Software) that employs gamification strategies to improve engagement and.
• Recruited and managed team of two interns to set up and maintain social media presence, research content, and to create landing pages and videos for product promotion and training
• Executed and tested the Groundbreaker software internally with 200+ participating employees to develop and collect internal feedback
• Developed improvements to the Groundbreaker software based on the feedback collected
• Developed social and email marketing campaigns to drive demand and lead generation
• Created and presented proposals with the sales team to potential customers

Master Of Business Administration - Mba, Business Analytics

Professional Cerfificate, Data Science & Analytics

• A 24-week fast-paced Data Science Boot Camp focused on gaining technical programming skills in Data Science and Analytics • Built.

Professional Certificate, Business & Data Analytics

• A 24-week Business and Data Analytics course program focused on gaining foundational skills in Business and Data Analytics, SQL, and.

Bachelor Of Business Administration - Bba, Marketing

•PUC-Rio is ranked as the 6th best university in Brazil and the 7th best in Latin America in the World University Rankings 2022