Lucas Silva Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Atlanta, Georgia, United States

Reported directly to the Global Innovation Director Employed data and analytics to spearhead demand-generation initiatives for multiple marketing channels based on segmentation criteria (e.g., size of business, industry, geography)Supported go-to-market initiatives with data and analytics

Atlanta, Georgia, United States

Reported directly to the SVP of Marketing Insights and Analytics Produced customer reporting dashboards on key marketing metrics on behalf of multiple lines of business, refreshing every quarter to analyze target key performance indicators of customers to provide key customer trends and patterns to improve the business margins, and similar selling systemsDeveloped extensive data & analytics work for multiple lines of business to ensure and propel corporate data strategies and initiativesDelivered market & industry sizing, segmentation, and research employing data and analytics to provide market insights and to assess the business total addressable market across multiple lines of business

Greater Atlanta Area

Reported directly to the VP of Marketing Insights and Analytics Provided extensive portfolio of data and analytics work for multiple North American (NA) lines of business to ensure and propel FLEETCOR’s data strategy:• Developed process to collect customer data from all NA lines of business and enrich it with over 250 firmographics• Created process to identify customer overlaps across all NA customer databases for potential cross-selling opportunities• Consolidated, cleaned, and enriched the entire NA Fuel prospects database with over 250 firmographics and worked on its data migration to Salesforce Gold• Implemented a quarterly process to update, clean, and refresh the NA Fuel prospects databases• Extracted, transformed, and loaded enriched NA customer databases into FLEETCOR's AWS data lake Developed market & industry sizing, segmentation, and penetration analyses employing data and analytics to provide market insights, and to estimate the potential size of the U.S. market as well as FLEETCOR’s share:• Delivered market-based and competitive insights utilizing data and analytics to drive decision-making, e.g., sales pitches, campaigns, product penetration and pricing• Applied data cleansing, wrangling, and manipulation techniques to prepare datasets for NA market research surveys, and analyzed its results using data and analyticsSupported the NA Fuel lead management initiatives with data and analytics for Email/OB/Field, telematics, Email & Direct Mail channels based on segmentation criteria, e.g., selected Industries & SIC Codes, low credit risk prospects, etc:• Provided data and analytical support to the NA Fuel sales and marketing team to ensure and develop quarterly demand generation campaigns based on segmentation criteria and triggers• Provided data and analytical support to the NA Fuel Credit Risk team to drive initiatives for winning back a group of thousands of former customers

Greater Atlanta Area

Reported directly to the SVP of Strategic MarketingDeveloped FLEETCOR's first Environmental, Social and Corporate Governance (ESG) - Corporate Responsibility and Sustainability - report for investors and worked on the V2.0 report planningProvided extensive portfolio of work for C-level executives and SVPs employing research, data analysis, data visualization, and data documentation skills:• Developed strategies and action plans to ensure the consistent usage of FLEETCOR’s brand messaging across assets, thus providing updates to FLEETCOR's corporate and subsidiary websites as well as online recruiting platforms• Developed strategies and action plans to address ESG-related issues with leading ESG Reporting Agencies, e.g., MSCI, Sustainalytics, and ISS • Developed strategies and action plans to raise FLEETCOR’s online reputation by reviewing, correcting, and providing data on key rating sites• Developed strategies and action plans to positively influence FLEETCOR’s search results on Google and Bing• Developed, maintained, and analyzed database including 400+ ESG metrics and items• Developed, maintained, and analyzed social media and web traffic monthly reporting dashboards• Collected, monitored, analyzed, and reported social media data from FLEETCOR’s corporate LinkedIn to optimize social network• Collected, monitored, analyzed, and reported web data from FLEETCOR’s corporate website to improve website effectiveness • Provided updates to FLEETCOR’s 2020 Form-10K and inaugural Finance Onboarding document for newly acquired companies

Rio De Janeiro Area, Brazil

Reported directly to the CEOResponsible for all prospect stages - awareness, consideration, and selling - of Groundbreaker (B2B Idea Management Software) that employs gamification strategies to improve engagement and motivation of users:• Recruited and managed team of two interns to set up and maintain social media presence, research content, and to create landing pages and videos for product promotion and training • Executed and tested the Groundbreaker software internally with 200+ participating employees to develop and collect internal feedback • Developed improvements to the Groundbreaker software based on the feedback collected• Developed social and email marketing campaigns to drive demand and lead generation • Created and presented proposals with the sales team to potential customers• Led and presented innovative workshops..https://vimeo.com/363879537.https://www.groundbreakerapp.com/.https://www.groundbreakerapp.com.br/

Master Of Business Administration - Mba, Business Analytics

Professional Cerfificate, Data Science & Analytics

• A 24-week fast-paced Data Science Boot Camp focused on gaining technical programming skills in Data Science and Analytics • Built.

Professional Certificate, Business & Data Analytics

• A 24-week Business and Data Analytics course program focused on gaining foundational skills in Business and Data Analytics, SQL.

Bachelor Of Business Administration - Bba, Marketing

•PUC-Rio is ranked as the 6th best university in Brazil and the 7th best in Latin America in the World University Rankings 2022