Strategic marketing and brand managementOversight of private label product R&DManagement of multi-platform e-commerce salesDevelopment of internal management tools and systemsConstruction and maintenance of enterprise knowledge base

Focus on Cross-Border E-commerce industry.Shopify Partner.Internal incubation programme：Youngerfan、Chum

Globalegrow E-commerce, was a leading player in the cross-border e-commerce industry1, Conducting market research to identify emerging trends and customer needs in the global e-commerce landscape.2, Performing in-depth user persona analysis to create targeted product offerings, thereby enhancing customer satisfaction and engagement.3, Defining precise product requirements, aligning them with market demands and the company’s strategic goals.4, Collaborating with manufacturing units to ensure seamless production processes, meeting both quality and timeline benchmarks.

At Beijing Xiaowo Space Technology, I led the company as its Founder and CEO with a vision to revolutionize the home furnishing industry by integrating Internet and Industry 4.0 technologies. Our aim was to establish a home furnishing brand for the youth, connecting designers, producers, and consumers for unique, personalized solutions.Key highlights of my role included:1, Assembling a talented team comprising core members from the Central Academy of Fine Arts and CFLD International.2, Collaborating with top domestic talents from the Central Academy of Fine Arts and internationally renowned designers from the UK, resulting in the launch of numerous exceptional products.3, Securing venture capital investment, which was a testament to our innovative approach and potential for growth.4, Achieving recognition as a “Golden Seed Project” in Zhongguancun National Innovation Demonstration Zone, highlighting our company’s contribution to industry innovation.

In my role at The Big Bang Partnership, I spearheaded a pivotal project focusing on Internet and social media management for prominent European tram service providers, including Manchester Metrolink and Nottingham Tram. My responsibilities encompassed:1, Strategizing and executing comprehensive digital marketing and social media campaigns tailored to the unique requirements of urban public transportation networks.2, Collaborating closely with transport authorities and stakeholders to enhance online presence and customer engagement for the tram services.3, Analyzing and leveraging data-driven insights to inform digital strategies and improve user interaction across various digital platforms.4, Leading cross-functional teams to ensure seamless implementation of marketing initiatives and consistent brand messaging.5, Navigating the complexities of the public transport sector to effectively communicate service updates, enhancements, and community initiatives.This role allowed me to blend my expertise in digital marketing with a deep understanding of public transport operations, contributing to enhanced public engagement and service perception for the tram networks.

Internship