Lucas De Oliveira Fernandes 🏳️‍🌈 Email & Phone Number

São Paulo, Brasil

São Paulo, Brasil

Communications, corporate culture + employee engagement, marketing, B2B + B2C events management. Pride Brazil BRG co-founder (2019) and co-leader (2023).

São Paulo, São Paulo

Leading content marketing strategies with the aim of creating and distributing valuable material to attract and engage relevant audiences in digital environments. Management of the interface and community management team; coordination of strategies and actions with the Planning, Media, Production and Service teams; analyzing performance data to target established KPIs and generate insights; hiring agencies and suppliers. AkzoNobel/Coral/Sparlack/Alabastine, 3 Corações/Rituais/Santa Clara/Chocolatto/Frisco, Magnum, Knorr, Almond Breeze, Mimmo.

São Paulo E Região, Brasil

Project management at G.Lab, Grupo Globo's branded content studio: creating products and communication experiences for customers, connecting with a qualified audience, distributing at online and offline platforms in an innovative and synergistic way with Grupo Globo companies. Participation in the Global Citizen project, by Valor Econômico, which brought President Barack Obama to a lecture in São Paulo, at the Power Trip Summit, by Marie Claire, which brought together 30 CEOs and senior executives to discuss career, leadership, sorority and next steps for a sustainable future, and coordination of the Caminhos Para o Futuro platform, GE’s branded channel in Época Negócios and Galileu, an award winning case that has been on the air since 2013.Main customers: GE, Braskem, Embraer, LG, Samsung, Embratel, Intel, Dell, Totvs, EY, Itaipava, Friboi, Hellmann’s, Orfeu Cafés Especiais, Ducoco, Catuaba Selvagem, Makro, Itaú, Santander, Banco do Brasil, Sebrae, Apex, Fiat, Gol, Coca-Cola, Rock in Rio Academy, Luxottica, C&A, Pandora, Constance, Omo, The Body Shop, L’Occitane, Granado, Natura, Weleda, Belmond Hotéis, Mercado Livre.

São Paulo E Região, Brasil

Coordination of the agency's branded content / custom publishing area.Communication solutions in Native Advertising in the vehicles Gizmodo, Trivela, Extratime, Outra Cidade and Risca Faca, and in Customized Content with the development of ad hoc solutiona for clients and agencies. Among them are Staples, Heineken, Pepsico, LG, Unilever, Lenovo, UOL, Liberty Seguros, RedBull, Senac RJ, W+K, Leo Burnett, W3HAUS, Naked, LiveAd, Cubo, David, Africa, Almap, DM9, New Vegas.

São Paulo E Região, Brasil

Digital manager for Carta Editorial´s publishing company: Harper's Bazaar | Bazaar Noiva | Bazaar Art | Bazaar Kids | siteRG. Harper´s Bazaar Brasil online editor in chief. Strategic management of the ​partnerships and suppliers hub. Coordination of the digital custom publishing core of Carta Editorial: production of customized content for the Iguatemi group website (Beleza, Iguatemi Interview, Lifestyle, Showcase/Consumption, Tech, Travel), development of Iara Jereissati's website and content projects linked to the advertising area.

São Paulo E Região, Brasil

Product design and multiplatform business models at Abril. Area responsible for conducting the evolution and innovation processes of digital products, providing support to POs, product and marketing managers in defining strategies, development and implementation. Use of agile methods and tools such as Business Model Canvas, Customer Development, Design Thinking, gamestorming techniques and lean startup.

São Paulo, Brasil

Management of new business and partnerships hub. Prospecting, negotiating and managing Abril's digital partnerships, focusing on audience composition and advertising and complement of editorial content. Coordination of planning, projects and execution of actions in the area, providing support to newsrooms in the relationship with partners and in the flow of legal issues, support to the Digital Advertising team in the elaboration of commercial models and identification of new business opportunities.

São Paulo, Brasil

In-house consultancy for the strategic planning and execution of Editora Abril's digital actions, seeking to improve the quality of the websites and their positioning in the market. Direct guidance on good practices in information architecture, usability and social networks.

São Paulo E Região, Brasil

Planning, researching and conducting interviews for the chapter "The view from the outside" of the book "Arte Despertar: first decade", about Associação Arte Despertar, a non-profit organization that since 1997 works with culture, art and education as pillars supporting actions in communities and hospitals.

São Paulo E Região, Brasil

Writing and editing texts about entertainment, fashion, behavior, lifestyle, beauty, celebrities, tourism. Update and optimization of the pages, images and texts of the blog www.juliapetit.com.br based on the precepts of Information Architecture and SEO, audience analysis.

São Paulo E Região, Brasil

Coordination of the branded content/custom publishing area. Editing of the Travel, Style, Woman and Teen channels on the web and the Gastronomy, Cinema, Night, Arts & Theater and Shows channels via SMS.

São Paulo E Região, Brasil

Content production for "Revista i", Iguatemi´s mall magazine.* "Um feliz ano-novo", about champagne and sparkling wines. Edition 24, 2007, pg. 178/79.* "Febre tecno", about opening of A2You store, first Apple Premium Reseller in Brasil. Edition 25, 2008, pg. 62/63. Coverage of São Paulo Fashion Week (SPFW) Summer/09 edition on the Prataporter blog (www.prataporter.com.br), together with the then fashion editor of Vogue Brasil magazine, Maria Prata.

São Paulo E Região, Brasil

Edition of the internet portal main homepage, Fashion, Gourmet, Delas, Estilo, Astral, Beauty and Digital Art channels homepages. Active participation in the development and execution of the project for new channels on the iG Portal and the website of RG Vogue, Vogue at SPFW and Fashion Rio.* Production Functions: elaboration of guidelines, writing articles, editing content, development of special products and multimedia projects.* Management Functions: website editing, development of audience strategies, relationship with columnists and partners, prospecting and negotiation of partnerships, interface with technology, design, legal, commercial and marketing areas, coordination of core employees and implementation of improvements.

Campinas E Região, Brasil

Development of articles on current affairs for college entrance exam students.

São Paulo E Região, Brasil

Conducting researches, writing articles, notes and doing interviews on theory of journalism for the website reescrita.com.br, affiliated with Comunique-se, under the management of Prof. Dr. Manuel Carlos Chaparro from Universidade de São Paulo (USP)

Executive Mba, Business/Commerce, General

Bacharel, Comunicação Social/Jornalismo

Activities and Societies: Estagiário no Jornal Rudge Ramos, na Rádio Metodista e no LabJor.