Lucas Paio Email & Phone Number

Germany

Berlin, Germany

- Product management for SEO landing pages in flights, hotels, car rentals, and city guides, collaborating with Engineering, Design and other teams to launch impactful new features and page types.- Supporting the development and execution of SEO strategy across 50+ global domains, improving rankings and conversion rates through content optimization, technical enhancements, user experience improvements, A/B testing and data analysis.- Implementing E-E-A-T and user-generated content strategies, including managing review collection.

Berlin, Germany

Berlin, Germany

- Developing solutions to improve localization processes & tools and increase efficiency in areas such as recruiting, onboarding, invoicing, project management, quality management, communication and training- Identifying challenges & opportunities through data analysis, and testing new processes and setups

Berlin E Região, Alemanha

- Managing a team of in-house localization specialists for LATAM and Northern Europe, including setting goals & OKRs, coaching, ensuring growth and career development- Managing a pool of 15+ freelance translators for EMEA and LATAM, including hiring, onboarding, invoicing and cost monitoring- Developing innovative solutions to optimize processes and streamline resource & budget management- Coordinating localization operational activities with Marketing, Product, SEO, Legal, Finance, IT, Customer Support and other departments across multiple markets and brands, including KAYAK, momondo and OpenTable

Berlin E Região, Alemanha

In addition to my responsibilities as Senior Localization Specialist:- Managing localization operational activities for the LATAM, Nordics and Eastern Europe regions- Leading a team of 5+ in-house localization specialists and 10+ freelancers in those regions- Setting goals, coaching team members and coordinating priorities and workload in line with the company's strategy- Collaborating with the Internationalization Director and HR in the hiring process- Managing onboarding and training for new localization specialists

Berlin E Região, Alemanha

In addition to my responsibilities as Localization Specialist:- Coordinating a machine translation post-editing project, including managing a team of freelancers and working with Engineering to improve internal tools- Conducting business analysis for the Brazilian market, from data collection and investigation to writing reports- Copywriting, transcreation, casting and directing voice talents for TV & online video advertising in Brazil- Developing the internal style guide and glossary for Portuguese

Berlin E Região, Alemanha

- Localizing the KAYAK website and apps into Portuguese (Brazilian and European)- Testing new features and reporting linguistic & functionality bugs on Jira- Translating, writing and proofreading Marketing content for the Brazilian market, including blog articles, press releases and social media- Translating documentation for Commercial, Legal and other departments- Responding to consumer feedback from Brazilian and Portuguese users

Beijing City, China

- Translating news articles from English and Spanish into Portuguese, covering political, economic and cultural developments in China- Proofreading and editing articles in Portuguese

Belo Horizonte E Região, Brasil

Creating campaigns and writing ads for SICOOB, the largest cooperative credit system in Brazil, including print media, radio and TV

Belo Horizonte E Região, Brasil

Producer of 'Graffite', a Saturday afternoon live show broadcast to the entire Minas Gerais state in Brazil. My responsibilities included:- Scheduling guest attractions for the show, including bands, artists and local celebrities- Producing videos for the show, including scripting, coordinating camera & sound crew, conducting interviews and mapping raw footage for the editing room- Assisting the director and the host during the show

Belo Horizonte E Região, Brasil

Creating campaigns and writing ads for Rede Salesiana de Escolas (a network of 100+ schools in Brazil) and other clients

Belo Horizonte E Região, Brasil

Writing and editing content for websites of brands such as Yamaha, Alfa-Romeo and Brazilian companies

Belo Horizonte E Região, Brasil

Creating and writing ads, campaigns and jingles for university Uni-BH and other clients, as part of the university's junior ad agency Da Vinci.