Lucas Pakele Email & Phone Number

Los Angeles, California, United States

I'm excited to join FactorSF as Senior Copywriter and will be working on the Google account. There will be more information to share in the future. For now, just know that I'll be doing my absolute best to craft captivating copy that will bring the Google brand to life.

Los Angeles, California, United States

- Doubled page traffic and lead generation through website update and content marketing- Copyedited 500+ product screens, set new taxonomical guidelines to improve interface and user engagement while lowering customer service inbounds- Created new email cadences for Sales and People teams to increase response rates and total conversions- Identified new value props to appeal specifically to Enterprise audience, attracting the attention of key players in major brands - Led creation of an in-product resource center to increase theknowledge base of our restaurant operators to drive KPI growth for them and reduce churn for us- Lead storyteller focused on brand narrative and strategy- Led content development for all external channels- Co-developed customer research experiments to establish data-based POV on Voice-of-Customer copy guidelines

San Francisco, Ca

- Helped concept and write for the "We Get It", "TikTok Treats", "The Receipt", and other campaigns to increase unaided and aided brand awareness- Pitched and implemented 2,500+ bespoke campaigns in 3.5 years that drove millions of incremental orders and tens of millions in incremental revenue- Managed the organization's master content calendar and served as editor to protect the brand's identity and position- Copy lead for consumer-facing creative projects- Focused on platform growth initiatives, but also co-marketing partnerships, customer service communications, and other high-impact efforts- Voice and tone creation and implementation

San Francisco, California

Responsible for crafting effective copy for all consumer-facing communications, rapidly testing marketing strategies to accelerate growth, and contributing expertise to brand development and marketing execution.

Reno, Nevada

Implemented all tactics related to digital marketing communications including social media and online advertising content, email marketing, analytics, a/v production, editorial strategy, content management, SEO, PPC and SEM, and copywriting. Consistently delivered results above and beyond client goals and always sought to expand relationships between clients and the company.

Reno, Nevada

Managed and implemented field operations for the campaign to re-elect David Bobzien for Reno City Council At-Large. Recruited, trained, and supported volunteers to run canvassing operations in Reno. Met with voters at public events to encourage two-way communication between the public, the campaign, and the office. Engaged voters to become involved, ask questions, and ultimately vote for David Bobzien in the November election. Managed get-out-the-vote operation on Election Day to ensure all supporters were able to reach the polls.

5180 Keitzke Lane Reno, Nv 89511

Trained new staff to meet and exceed expectations. Fostered a comfortable and expedient atmosphere for customers to enjoy their fine dining experience. Up-sold items to guests to improve profit margins in a way that adds value to the guest experience. Communicated with management, especially during crisis, to quickly resolve any guest issues or problems with operation.

Hired to create and implement sales procedures for a graphic design and promotional business. Generated business deals to expand into new markets and maintained accounts. Sought out new sales opportunities and pursued those accounts. Managed a two-way relationship between customers and the business to ensure quality interaction that added value to all involved parties. Targeting customers strategically by becoming aware and involved with the customers' needs.

University Of Nevada, Reno

Educated and empowered Algerian students in a University setting to become leaders by expanding their leadership and media skill sets. Taught how to effectively use media and information technology such as DSLR cameras, Photoshop, Amadeus, Adobe Premiere Pro, YouTube, and Facebook. Engaged students to explore the capabilities of these technologies and how they can be used to create campaigns through video-making, social media outreach, online brand management, and community engagement either for businesses, organizations, politics, or personal purposes.

5189 Meadowood Mall Circle Reno, Nv 89502

Implemented sales campaign for Nevada that led to a $1.2 million increase in sales over the previous year. Ran educational clinics for each store and evaluated progress regularly. Maintained relationship between the business and customers to ensure added value for all involved parties. Met and exceeded sales goals to be #1 sales professional in market per hours worked.

2707 S Virginia Street Reno, Nv 89502

Sat tables, took reservations, and closed checks. Ensured guest satisfaction through quality customer interaction, adding value to the guests and the business. Handled money and credit cards and accounted for all revenues to be submitted to the vault for final accounting without error. Assisted management in various tasks as requested.