Lucas Petry Mueller Email & Phone Number

Brazil

Curitiba, Parana State, Brazil

As the Commercial and Marketing Director at Rudolph Foods Group in Brazil, I was responsible for the sales and marketing strategy that transformed the company from an ingredient supplier to a ready-to-eat (RTE) snack producer, with a focus on B2B. Since 2019, I led the planning and execution of the launch of the Rudolph Snacks factory in the metropolitan area of Curitiba, resulting in the acquisition of 17 large clients within the first two years, driving a 110% growth and generating an annual revenue of R$ 27 million.I managed the annual budget and set guidelines to ensure sustainable growth aligned with the company’s strategic goals. I developed and implemented actions in three key areas: press relations, brand identity, and targeted marketing strategies to strengthen the brand's presence in the market. Through an Account-Based Marketing (ABM) strategy, I strengthened relationships with decision-makers in major food industries and supermarket chains, promoting private label, co-packing, and outsourcing projects.I led a results-driven sales and marketing team, fostering alignment with business objectives and organizing strategic visits and trips to strengthen relationships and expand the customer base. I structured agile sales and post-sales processes, providing personalized solutions to ensure customer satisfaction and loyalty. I also conducted ongoing market and competitor analysis to identify new opportunities and anticipate trends.I actively participated in the development of new products, packaging, and flavors, ensuring the company maintained its competitiveness and relevance in the market. My efforts solidified the commercial operation and positioned Rudolph Snacks as a leader in the Brazilian ready-to-eat snack market, achieving significant growth in the B2B sector and expanding our market presence.

Chapecó, Santa Catarina, Brazil

As Business Development Manager, I led a solid strategy to expand and strengthen Rudolph Foods' presence in the Brazilian market. I conducted in-depth market research, analyzed consumer behavior, and evaluated the competition, which allowed me to identify untapped niches and new growth opportunities.I launched effective commercial actions, always aligned with the company's strategic goals and adapted to market conditions. Through these initiatives, I expanded the client base from 120 to 250, which increased sales volume from a monthly average of 45 tons to 200 tons. Over 9 years, my efforts resulted in an accumulated growth of 340% in the national market, with an average annual gross revenue growth of 37%.I was also responsible for managing the annual budget for the Brazilian market, coordinating directly with the international business vice-presidency and with American shareholders and directors to ensure that goals and strategies were achieved. In the process, I established strong, long-term relationships with strategic clients, assisting them in developing their own commercial and trade marketing processes.My work also included consolidating the animal protein snacks category in Brazil, helping position the company as a market leader nationally. I worked closely with regulatory bodies, such as MAPA, DIPOA, SIF, and ANVISA, to ensure that adjustments to Brazilian legislation were made without business disruptions.These results were achieved through continuous collaboration with marketing, logistics, and production departments, enabling an integrated execution of sales strategies and creating sustainable value for both the company and its clients.

Chapeco, Santa Catarina, Brazil

As a Senior Business Manager, I maintained and strengthened relationships with corporate clients by understanding and efficiently addressing their financial needs. I actively prospected new clients to expand the bank's portfolio and broaden business opportunities.I conducted assessments of clients' financial health, analyzing financial statements and cash flows to clearly understand their economic capacity. I offered and sold financial products such as loans, credit lines, and cash management services, aligning tailored solutions with each client's specific needs.I provided strategic financial consulting to help companies manage their finances and achieve their goals, promoting sustainable growth. I identified and managed risks associated with financial operations, ensuring the security and integrity of transactions.I structured and negotiated favorable financial agreements for both parties, balancing interests and fostering long-term partnerships. I ensured compliance with all transactions under legal standards and banking regulations, mitigating non-compliance risks.I managed and led teams, promoting high performance and professional development with a focus on results and excellence. I prepared reports on client performance and analyzed market trends to guide future strategies and support financial decision-making.

Sinop, Mato Grosso, Brazil

I conducted risk assessments for loans and financing in the agricultural sector, considering financial viability, crop cycles, and climate risks. I worked directly with clients, ranging from small farmers to large corporations, understanding and meeting their financial needs.I researched the agricultural machinery market, monitoring trends, demand, and the impact of economic and climate factors. I developed and managed financial products tailored to the agricultural sector, such as financing options and leasing solutions, addressing the specific needs of the industry.I collaborated with internal departments, including credit, marketing, and compliance, ensuring that products and services aligned with internal policies and banking regulations.I proposed innovations and continuous improvements to processes and products, leveraging data analysis and client feedback to enhance service offerings and operational efficiency.

Tres Passos, Rio Grande Do Sul, Brazil

I managed high-net-worth individual and corporate client accounts, maintaining close and effective relationships. I assessed credit applications and prepared proposals, considering risks and their alignment with each client’s profile.I promoted and sold a wide range of financial products, such as investments and insurance, aligning solutions with clients’ needs. I provided high-quality service, addressing inquiries and offering efficient solutions to ensure customer satisfaction and loyalty.I prepared and managed contracts while keeping client records up to date, ensuring compliance and operational efficiency. I supported account openings and monitored the post-sales process for products and services, providing continuous and personalized support.I prospected new business opportunities and served corporate clients, focusing on portfolio growth by delivering personalized service and promoting sustainable business development.

Sao Joao Do Oeste, Santa Catarina, Brazil

I supervised and optimized graphic production processes, ensuring efficiency and quality. I recruited, trained, and developed the team, fostering a collaborative, high-performance work environment.I handled sales, provided excellent customer service, and managed post-sales processes to ensure satisfaction and customer loyalty. I created and managed graphic projects, developing competitive strategies to meet market demands.I prepared budgets, managed cash flow, and performed administrative tasks to maintain financial and operational health. I identified and pursued new market opportunities, driving the company's growth and competitiveness.

Sao Joao Do Oeste, Santa Catarina, Brazil

I identified and acquired new business, promoting banking products and services to expand the customer base. I provided efficient service to members, delivering clear information and resolving inquiries to ensure satisfaction.I prepared and managed banking contracts, explaining terms and conditions to clients in an accessible manner. I maintained and updated records, ensuring accuracy and compliance with regulations.I supported account openings and assessed clients' eligibility for credit, offering financial solutions tailored to their needs.

Sao Joao Do Oeste, Santa Catarina, Brazil

I maintained organized documents and files, ensuring efficient information management. I assisted with administrative tasks such as report preparation, data entry, and correspondence management.I handled phone and in-person customer service, answering calls, welcoming visitors, providing information, and directing them to the appropriate departments.I ensured the office’s organization, cleanliness, and maintenance, including managing supplies and equipment. I attended to customers at the front desk, presenting products or services, addressing inquiries, making sales, and processing payments efficiently.

Master Of Business Administration (Mba), Commercial Management And Sales

Bacharelado Em Administração, Business Administration, Management And Operations