Lucas Rivelli Email & Phone Number

Lancy, Geneva, Ch

Temenos.com growth, development, and website projectsLead omnichannel digital strategy based on new brand and messageConnect always-on campaigns with regions strategy to impulse stakeholders needsLaunch digital tactics associated with brand and content strategyImpulse a SEO strategy with content tactics and SERP analysis to improve target keywords rankingManage digital advertising optimization, ad creation, and user enablementIn charge of digital analytics to support data-driven decision-making and sharing best practice learningsLeading website projects to improve the UX and lead-genLeading the Marketing Automation Team, defining Pardot projects strategyDeveloping digital skills and talent in the teamEnsuring every new campaign is the best version yet based on our latest learningsSupporting key initiatives such as social firstReporting to UK. Giving service to NAM, LATAM, APAC, EMEA, CorpAchievement highlights:• Project leader: plan, set and launch of new temenos.com website in May 2022.• Created a digital ecosystem strategy, guiding stakeholders to reach their goals.• Increase in 20% website traffic in 2023 vs. 2022 (same budget)• Increase in 15% returning visitors in 2023 vs. 2022 (same budget)• Increase in 61% organic traffic in 2023 vs. 2022• Increase in 23% leads gen (Google Ads and LinkedIn Ads) 2023 vs. 2022• Reorganized and cleaned up Pardot projects, improving the functionality and team performance.

Fort Lauderdale, Florida, Us

• Global digital marketing: responsible for setting the digital strategy plan for a SaaS company with budgetary allocation across vertical markets, campaign and regions; establishing clear goals to measure performance against digital objectives; developing best practice digital processes to meet lead, opportunity and pipeline targets; distribution of the digital content plan by vertical and country; devising the content syndication strategy plan • Digital campaign execution: managing campaigns on Triblio and Demand Base (ABM), LinkedIn Ads and Google Ads; campaign optimization based on buyer segmentation and vertical markets; running weekly calls with Programme Managers to review performance and generate ideas, and engaging in daily online meetings with the US team• Head of SEO: devising the SEO strategy plan and setting goals/milestones (keyword research, competitor analysis, internal link analysis, conversion rate optimization, SEO content strategy, link-building campaigns) • Creating content architecture and strategy for 10 websites (8 different languages)• Content audit to identify areas of improvement • Content market research and trends, data analysis and monthly reportsAchievement highlights:• Project-managed the smooth migration of the company website in 2018 – a milestone for Information Builders – including consolidation of 10 discrete sites under a single domain represented in 13 languages, with >1,400 pages successfully migrated• Assumed newly-created accountability as SEO Manager for the company website in 2020, with responsibility for the SEO strategy plan and audit, including development of the redirect mapping plan, SEO objectives and SEO on-page optimization• Developed and implemented a successful social media plan which increased followers and engagement• Awarded Information Builders ‘Marketing Employee of the Year’ in 2018 & 2020, in recognition for achievement and dedication

Fort Lauderdale, Florida, Us

• Managed digital delivery in close collaboration with international stakeholders to support localised implementation• Managed the Organic Web Plan to drive increased organic traffic and conversions internationally• Assumed project leadership of the company’s international websites, responsible for priority setting and project planning• Creation, support and analysis of web campaigns for EMEA, Brazil, Mexico and Australia, involving the preparation of timelines and assessment of efforts for all digital deliveries (Drupal, Google Analytics, GSC, Salesforce, SEMrush, BrightEdge)• Ran the SEO Audit to develop off-page and on-page improvements for informationbuilders.com• Ongoing provision of timely and insightful website analytics and reportingAchievement highlights:• Drove a record 20% increase in organic traffic management for the EMEA company website

Madrid, Madrid, Es

• Played a key role in the company’s website launch including content development and UX analysis• As Community Manager, led the launch of the social media strategy plan including content creation, performance monitoring of social channels and data analysis• Content management of promotions and crisis control• Developed the content plan for launch and ongoing content creation for the company blog• Managed the email marketing strategy and design of HTML emails• Liaison with and management of third-party agencies

Northampton, Gb

• Project-managed the launch of a high-profile mobile app for the Spanish market• Played a pivotal role in project teams delivering Pick-up Point (web development and QA testing) and Digital Invoice (web implementation and QA testing)• Implemented the PR strategy across the website and social media channels• Developed the action plan and web content for template designs (HTML, banners), UX and landing page creation• Management of email marketing campaigns including template design, campaign management, analysis and reporting• Executed effective social media campaigns including updating social channels and managing social media promotions

Madrid, Madrid, Es

• Responsible for website management including content development, campaign implementation and website updates• Executed social media campaigns including updating social channels and managing social media promotions• Management of email marketing including template design, campaign management, analysis and reporting• Liaison with and management of third-party agencies

• Responsible for editing layout, designing online banners and newsletters, and video editing, while adhering to the brief and advertising guidelines

• Responsible for the creative design of digital ads in response to supplier or vendor requests• Provision of timely and accurate marketing administration activities

Ba Communications & Publicity, Public Relations, Advertising, And Applied Communication

Mga Masters In Digital Marketing, Digital Marketing

Mga Masters In Web Design, Mga