In my most recent role, I am applying my comprehensive experience for providing advisory and consultancy support to arts/cultural organizations on curriculum development, implementing marketing/programming strategies, and community outreach initiatives to drive revenue streams and profitability.

www.nextfestla.com

During this tenure, I have developed and supervised programming and operations for a 12-acre outdoor community arts venue and a team of seven direct reports in areas of production, programming, marketing, rentals, and business operations to ensure comprehensive management processes. I have created and directed run of shows for live streaming on YouTube and Facebook Live. I led press/media and community relations efforts featured in the LA Times, ABC, NBC, and Univision in an objective way.● Created an opportunity for local emerging visual and performing artist to share their work and get paid equitably.● Increased overall attendance of event participants from 80,000 to 400,000+ annually via innovative programming, execution of multiple large-scale events, and the addition of 25 new programs, including lunchtime concerts, and partnerships with >100 arts and community organizations.● Reduced city service fees by 50% by utilizing effective negotiation skills.● Augmented community participation in arts programming, and secured $100K+ in sponsorships.● Increased programming budget from $300K to $2M by securing government grants and corporate sponsorships.● Secured funding for park infrastructure improvements and programming development by performing as a primary point of contact between the County CEO’s Office, County Board of Supervisors, City Government, and Grand Park.● Attracted 60,000+ residents by leading Los Angeles’ most significant and only New Year’s Eve event.

In this job role, I have formulated and executed rebranding business policies for the revival of 38 years old Latin music organization. I have managed and oversaw all day-to-day functions of business operation for organizational growth and efficient running of the operation. I delivered executive-level leadership and guidance to the Board of Directors and executive staff on program development and financial/organizational with due-diligence and prioritization.● Steered efforts in maximizing student enrollment by 39% through partnerships and proactive community outreach.● Increased annual budget by 49% via grants, sponsorships, and tuition from new programs.● Played a key role in monitoring the production of Esperanza US, the National Hispanic Prayer Breakfast with keynote speakers, including Presidents George Bush, Barack Obama, and Vice President Joe Biden from 2008 to 2012.● Established and strengthened relationships with major Latin Jazz artists and labels, foundations, arts organizations, and funding community through the utilization of excellent communication skills.