Specialist in customer experience, strategic design and service design.• Responsible for mapping the experience journeys of the primary crops• Support and implementation of design sprints, design workshops and facilitation rounds involving all levels of the organization, from interns to top executives• Conducting nationwide interviews with rural producers, sales consultants and those involved in the Nutrien experience centers• Direct interaction with the product, business, operations, technology and sales departments• Ongoing communication with business executives to democratize the discoveries made and verticalize knowledge about design• Responsible for go to market strategy related to Nutrien’s first service, Nutrien Recomenda (from discovery to growth)

UX Research and ResearchOps Coordinator in CVC Corp's DesignOps structure• Led a a high-performing team of 9 individuals across five work fronts - different CVC Corp products, services, and processes - as my first team management opportunity in a business environment• Implemented design-related initiatives. I was in charge of the design team's internal training programs and integration agendas, with the assistance and sponsorship of my leaders. I was a mentor on three tracks: storytelling, usability testing, and mapping experience journeys, as well as assisting in the creation of the other four tracks• Leader of the company research operation. The ResearchOps front aims to maximize the company's expertise of the discipline

In my first experience as a designer, I was assigned as Researcher in the Design and Customer Experience team at Cielo, the leader company in the means of payment sector in Brazil. After my promotion, I worked as a CX Strategic Designer.• Responsible for mapping ecosystems of users and customers, through experience journeys and service blueprints• Planning, strategy definition and research execution, working with research repository and creating reports for the main stakeholders• As responsible for the UX culture and training front, I was considered a reference in creating and facilitating dynamics and workshops within Design and Customer Experience methodologies• Use of data and metrics to support projects• Direct collaboration with UX teams and product, business, operations, technology and employee experience teams

Copywriter, from jr to sr, worked in 7 agencies with several clients, such as: Samsung, L’Oréal Brasil, McCain, Bayer Pet, Polenghi, Sky, Allianz, Porsche, Movida, Oracle, Volkswagen, O Boticário, Happn, Aché, Pfizer, Takeda, Aztrazeneca, 3M, GE, Michellin, Shopping Center 3, Movida Rent a Car, Motorola, Honda, Danone, Sebrae/PR and Kumon.

During a study stay in San Francisco, I had the opportunity to work at an inventory management startup, Stitch Labs, interviewing its customers and suppliers.

Graphic designer, book diagrammer and reviewer

Writer, photographer, layout designer, editor. Pretty much, a journalist