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Lucas Simi is listed as CX Manager at Match | MBA in Customer-Centric Marketing at match.mt, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Lucas Simi.
Lucas Simi previously worked as CX and Martech Manager II at Match at Match.Mt and Supervisor de CRM e tecnologia at Match.Mt. Lucas Simi holds Mba Executivo, Master Em Gestão Da Experiência Do Consumidor - Customer Centric Marketing, 10 from Espm Escola Superior De Propaganda E Marketing.
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Over 10 years of experience in customer experience (CX) strategies, CRM, and marketing technologies, specializing in driving business transformation strategies through data-driven insights and technological capabilities.I have been leading teams of coordinators and strategy specialists, focusing on strategic plans that solve the customer journey pain points to enhance CX value across industries such as retail, technology, food, and finance.Connecting business strategies with scalable solutions, my focus is on implementing projects that integrate human-centered design, agile methodologies, and emerging technologies like IoT, GenAI, CDP, and CRM software to optimize the customer journey and deliver measurable customer-centric outcomes ✅ Skilled in developing strategic roadmaps for digital transformation in large organizations.✅ Expertise in CRM platforms such as Salesforce, managing implementations in CRM, marketing, and service clouds.✅ Proficient in facilitating workshops for journey mapping and strategic governance.✅Aligning stakeholder priorities, including C-level executives, to drive the adoption of innovative solutions.
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São Paulo, Brasil
Leader of Strategy and New Solutions at Match, leading a team of over 15 strategists focused on developing methodologies and customer relationship strategies to deliver high-impact projects to our clients.🎯 *MY FOCUS*: Creating value within our clients' businesses, increasing customer engagement through the implementation of Customer Experience (CX).
Management of CRM, On-site, and MerchandisingTeam leadership and structuring of 2 areas (OKRs, team, and processes)Mapping of E2E communication journeys in Salesforce (Buyer and Seller)Creation and monitoring of KPIs and metrics to reduce saturation and increase engagementPortfolio strategy to drive inventory salesPromotional calendar and on-site.
São Paulo E Região, Brasil
Management of the entire CRM strategy for Consul and Brastemp stores, focusing on performance, including cross-sell actions, repurchase, predictive models, and automated journeys.Planning, creation, and execution of communication journeys throughout the lifecycle in an end-to-end (E2E) manner within the Salesforce environment.Experience with agile.
Sao Paulo
Plan and develop communication campaigns for the Minha SKY app.Manage customer lifecycle communication (Relationship Journeys and post-sales), focusing on churn reduction and profitability (LTV).Develop projects with TN and WEB focused on digital channels.
São Paulo E Região, Brasil
-Plan and develop promotional campaigns for the subscriber base, focusing on revenue generation, churn reduction (Postpaid product), and recharge sales (Prepaid product).-Create communication strategies; track and analyze campaign performance, including communication metrics and business results.-Conduct briefings, approvals, and maintain relationships.
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Lucas Simi works for match.mt.
Lucas Simi is listed as CX Manager at Match | MBA in Customer-Centric Marketing at match.mt.
Lucas Simi is based in São Paulo, São Paulo, Brazil while working with match.mt.
Lucas Simi has worked for Match.Mt, Enjoei, Whirlpool Corporation, Sky Brasil, and Cavenaghi.
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Lucas Simi holds Mba Executivo, Master Em Gestão Da Experiência Do Consumidor - Customer Centric Marketing, 10 from Espm Escola Superior De Propaganda E Marketing.
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