Lucas Van Soest Email & Phone Number

Utrecht, Netherlands

Best, North Brabant, Netherlands

In this role, I am working on strategic projects related to our Circular Solutions value proposition, customer-facing events, content creation, and marketing communications.

Netherlands

The Global Graduate Development Program is a two-year program to develop high-potential graduates into tomorrow's leaders.As part of the program, trainees rotate through three different assignments across the organization, getting hands-on experience in a variety of roles. Graduates are prepared for a promising career through the program's extensive learning curriculum and one-to-one mentoring, which focuses on personal development.

Best, North Brabant, Netherlands

For my third assignment in the Graduate Development Program, I have been working as a Project Manager for the Circular Equipment team, with a specific focus on our Circular Edition (refurbished systems) value proposition and communications strategy. Key responsibilities included:• Lead project to improve our marketing value proposition around sustainability benefits of our Circular Edition portfolio, including updating messaging house and marketing collaterals.• Supported strategic project to define breakthrough initiatives to improve our Circular Edition value proposition, including research into the competitive landscape, customer needs, and stakeholder mapping.• Created and activated in-depth company-wide training on our Circular Economy program.• Internal stakeholder management (across factory, market, business, and support functions).

Amsterdam, North Holland, Netherlands

For my second assignment in the Graduate Development Program, I have been working as a Program Manager for the Communications Center of Excellence team, with a specific focus on the delivery of Philips' flagship Thought Leadership program, the Future Health Index (FHI).Key responsibilities:• Liaison with global internal stakeholders, including Chief Medical Office, Group Press Office, Health Systems Marketing and Marketing Communications specialists across 15 markets• Liaison with external vendors, including Omnicom Group & Fleishman-Hillard• FHI 2022: Editorial reviewing of reports, landing pages & activation materials• FHI 2022: Facilitating roll-out for global report & 15 local market reports• FHI 2023: Theme & Questionnaire development • FHI 2023: Kick-starting narrative development • KPI tracking & dashboard ownershipSide projects: • Building integrated Social Listening capability for proactive communications• Investigating B2B newsletter ecosystem and providing improvement recs for operational excellenceKey Performance Indicators:• FHI 2022 Report download target surpassed by > 75%• FHI Media coverage target surpassed by > 30%• FHI Media quality score > 90% (Target = 80%)

Best, North Brabant, Netherlands

For my first assignment in the Graduate Development Program, I have been working as a Product Marketing Manager for the Image Guided Therapy Systems business, specifically focusing on the Neurovascular clinical segment. Key responsibilities:• Organizing Philips' global event and congress participation for the Neurovascular segment in Interventional Radiology• Marketing strategy development and implementation (including customer journey analysis)• Marketing budget management & AOP budget discussions• Asset development with 3rd party vendors (video testimonials, product renderings, booth designs)• Marketing communication & activation (eBlasts, social media assets, webpage improvements)• Support neurovascular KOL's (Key Opinion Leaders) for Philips-sponsored symposia• Internal business-to-market communications (sales & market updates, toolkit development)• Sales catalog structure analysis and improvements• Sales catalog product offering optimization (pruning)

The Hague, South Holland, Netherlands

In this role, I was responsible for managing varying day-to-day teams of 10-15 Contact Tracers in their daily work as a Contact Tracer for the GGD-GHOR. I was also responsible for reviewing the quality of the work of my co-workers, which involved providing feedback on workflow, productivity, and communication skills.

The Hague, South Holland, Netherlands

In this role, I was responsible for informing people about the results of their positive corona test and providing them with the necessary quarantine information. Thereafter I traced and informed the people who have been at risk of exposure to Covid-19 of the guidelines of the RIVM to reduce the risk of further spread of the virus.

Eindhoven

During this internship, I actively supported the management of the BeNeLux Personal Care (Beauty and Male Grooming) marketing department with their daily activities consisting of portfolio management, KPI management, market data analysis, marketing communication and B2C and B2B communication.

Amersfoort

Amersfoort

Master Of Science - Msc, Strategic Management - Consultancy Track, Cum Laude (8.1)

Strategic Management teaches students to recognize business challenges and act upon them to ensure long-term success. The Consultancy.

Erasmus Exchange Semester, Consumer Economics

Exchange semester at Università Bocconi in Milan, Italy.

Bachelor Of Science - Bsc, International Business Administration, 7.0

Activities and Societies: Exchange semester - Universitá Bocconi - Milan, ItalyThe Bachelor program in International Business.