Lucas Yu Email & Phone Number

Lisbon, Portugal

— Leading the in-house Creative Design Team in rebranding Superside to service clients such as Strava, Puma, Reddit, Shopify, Pernod Ricard, and Google.— Developing proprietary creative frameworks to improve quality and consistency, reducing revisions and increasing creative outcomes— Fostering a strategic thinking creative environment that can lead to AI-powered integrated campaigns.

Lisbon, Portugal

— Led a creative team across Leo Burnett, Publicis, and Digitas, producing non-traditional, award-winning campaigns recognized at Cannes Lions, D&AD, and The One Show.— Directed traditional campaigns that boosted AOR investment for clients like Bimbo, Unilever, Heineken, Visa, and Liberty.— Increased digital and social media investments for Visa and Heineken with social-first festival coverage, OOH campaigns, and experiential activations for the FIFA Women’s World Cup and Lisbon Metro.— Led design direction for Castello’s rebranding under Heineken Group, resulting in a proprietary design framework and earning recognition for creative excellence across the Leo Burnett network.— Consistently met new business revenue targets, securing key clients such as BNP Paribas, Mondelez, Domino’s, and Mercadona.

Lisboa, Portugal

Creating and managing the local Portuguese program and instructor team.Mentoring and tutoring students in advertising and creativity.

Lisbon, Portugal

Mentoring and tutoring students in advertising and creativity.

Lisbon, Lisbon, Portugal

— Led a team of 8 across Leo Burnett and Publicis Emil, developing non-traditional, award-winning campaigns that earned industry recognition, including ADCE and D&AD, and secured Guinness as Portugal’s Advertising Client of the Year (2021).— Led creative direction for Daimler brands, significantly increasing Mercedes-Benz sales and strengthening its position in national rankings through traditional media and experiential campaigns.— Led digital and editorial creative direction for the launch of the all-electric Smart, achieving a marked increase in sales.— Led sports and fashion creative initiatives that boosted the agency’s revenue, including a Mercedes-Benz branded docu-series featuring big wave surfer Garrett McNamara, a design-led OOH campaign for Guinness’s 6 Nations Rugby Tournament, and a social-first content strategy for Heineken’s Formula 1 presence in Portugal.

Lisbon Area, Portugal

— Led award-winning creative campaigns that earned extensive local industry recognition, securing Leo Burnett the title of Agency of the Year (2018)— Directed art for traditional and non-traditional campaigns for clients including Heineken, Trains of Portugal, and Lisbon City Council, which earned the title of Portugal's Best Art Director (2018).— Led creative campaigns that drove growth for Heineken Group in Portugal, including the local launch campaign for Heineken 0.0; digital activations for Heineken's UEFA Champions League; branded content for Guinness St. Patricks's Day; and the repositioning campaign for Água de Luso.

São Paulo Area, Brazil

— Led award-winning traditional creative campaigns for Pernod Ricard brands, such as Chivas Regal, Jameson, and Absolut, securing F.biz’s first-ever Cannes Lion.— Led art direction for traditional and digital campaigns across industries for clients such as Ray-Ban, Oakley, Unilever (Seda, Omo, Dove), Nestlé (Purina, Revena, Dolce Gusto), and Subaru.— Collaborated on global product launch pitches for Motorola and Dove Men within the WPP network.

São Paulo Area, Brazil

— Collaborated in art direction for traditional and digital campaigns across industries for clients such as Unilever (Omo, Clear, Rexona, Kibon), Subway, Bayer, Bic, and Asics.— Led design and concept for Asics sporting 360° campaigns, from traditional media to environmental graphics design, marathon sponsorship activations, and direct mail products.

São Paulo Area, Brazil

Gained valuable experience and learning as a Trainee Art Director while working with esteemed clients including Honda, Electrolux, Skol, Trident, Pinacoteca, Leica, and Sadia. Acquired a deep understanding of creative concepts, strategic brand positioning, and effective visual communication techniques

São Paulo Area, Brazil

São Paulo Area, Brazil

Developed marketing strategies and campaigns for Recreio magazine advertisers.

São Paulo Area, Brazil

São Paulo Area, Brazil

Associate'S Degree, Advertising

Art Direction

Bachelor Of Business Administration (Bba), Business Administration And Management, General