Performance Marketing at Emakina.comDigital analytics consulting to international consumer and B2B brands.Core focus on deploying Analytics solutions, Data Warehouse solutions and SEO strategy/implementation, utilising Google Cloud and Google Marketing Platform (Google Tag Manager, GA360, GA4, BigQuery, DataStudio).

Consultancy specialised in web analytics, SEO services and online marketing optimisation.GAIQ certified (Google Analytics Individual Qualification)

Responsible for all online and offline marketing activities.Responsible for company Web Analytics.

Interim Country manager Ireland for the HP.com business unit of HP.

Currently directing marketing and e-marketing activities including:- Search Engine Optimisazion for website- Promotional Campaigns- viral marketing

Marketing and Product management consultant.Currently supervising the launch of a new product line of sensors for the medical industry. Creating the roadmap for new products in the same industry.

Developed a mathematical model for the early market forecasting of high tech innovations and applied it in order to predict 3-Cs sales and market shareConsulted 3-Cs on the most profitable markets to follow in order to optimize the company effortsHelped 3-Cs to integrate the model predictions in their business plan

PIRELLI – BROADBAND SOLUTIONS, Milan, Italy(Plc belonging to the larger Pirelli group)2002-2005 Product Manager - Multimedia and voice over Internet products• Developed the product strategy for Multimedia over Internet/ADSL/WiFi appliances, leading to the launch of 4 new products including, an IP TV and a video-conferencing set top box.• Created the detailed specification of the products and supervised the early R&D phases.• Negotiated agreements with several Conditional Access, security software and Codec vendors• Created two new product ideas that led to the launch of two “Television over internet” set top boxes, establishing the market case• Conducted Market research and competitor analyses in order to validate new product ideas2001-2002 Product Manager - Point to Multipoint optical systems• Organized the marketing activities for optical Internet distribution systems, leading to new sales to two incumbent telecom operators.

Coordinated Bidding activities for Broadband operators in Italy

Led the development of several new mobile services for major Chinese mobile operators

Led the design activities for specific key sub-components in data transmission equipment, leading to two new IP/ADSL products for broadband operators

Invented a new system to interconnect legacy telephone networks to digital networks that led to a patent submission “Analog interface for TDM Systems”Designed an ISDN interface for 2Mbits digital Multiplexers

Designed an inverter for high-speed elevators with a new semiconductor technology (IGBT).