Luc Boeke Email & Phone Number

Banwill, Switzerland

Carvolution is the number 1 car subscription in Switzerland. This is the story:"We at Carvolution are convinced that mobility cannot be a compromise solution. Although public transport, combined with Uber or car sharing, covers many needs, most of us are still willing to have our own car. That is why we have launched our Carvolution service in 2018. With us you don't have to buy or lease a car. You choose your car, the duration and enjoy having exactly the car you want. When the duration… Show more Carvolution is the number 1 car subscription in Switzerland. This is the story:"We at Carvolution are convinced that mobility cannot be a compromise solution. Although public transport, combined with Uber or car sharing, covers many needs, most of us are still willing to have our own car. That is why we have launched our Carvolution service in 2018. With us you don't have to buy or lease a car. You choose your car, the duration and enjoy having exactly the car you want. When the duration expires, you can easily return it or extend the duration. All inclusive and without restrictions."Activities and AchievementsResponsible for C-level reporting, customer intelligence and data engineering. Show less

Bernese Jura, Berne, Switzerland

ExpatLanguageSchool.net (and its predecessor brand SkypeLanguageSchool.net) is a platform that enables students and professionals to connect to a network of independent language teachersResponsible for Commercial Strategy, Contracting of freelancers/teachers, Campaigns, CRM, Accounting

Wallisellen

UPC (prev. Cablecom) is the largest cable television operator in Switzerland. UPC Switzerland provides video, broadband internet, mobile and digital (VoIP) telephony services to 2.6 million service subscribers (RGUs) EOY16, whereas the FY16 turnover totalled 1,356MCHF.Responsible for Reporting, Customer Intelligence, Campaign Management, Marketing AutomationActivities and achievements- Data engineering lead in a team of 3FTE, enabling the Commercial Analytics and… Show more UPC (prev. Cablecom) is the largest cable television operator in Switzerland. UPC Switzerland provides video, broadband internet, mobile and digital (VoIP) telephony services to 2.6 million service subscribers (RGUs) EOY16, whereas the FY16 turnover totalled 1,356MCHF.Responsible for Reporting, Customer Intelligence, Campaign Management, Marketing AutomationActivities and achievements- Data engineering lead in a team of 3FTE, enabling the Commercial Analytics and Performance team to deliver on 200+ adhoc requests in the first 10 months- Supported the team transition into Agil/Scrum - Set up of a dashboard portfolio in Tableau covering 15+ sales, marketing and operations domains, within 6 months- Migrated the data foundation of the reporting portfolio from a legacy CRM platform to Salesforce, in 1H20 Show less

Rotterdam Area, Netherlands

Eneco, the trading name of Eneco Holding N.V., is one of the largest producers and suppliers of natural gas, electricity and heat in the Netherlands, serving more than 2 million business and residential customers.Responsible for database marketing, data governance & compliance, customer profiling (360º view), onboarding & training database analysts Activities & Achievements:• Agenda setting on behalf of the Database Marketing chapter in the Eneco Retail Department• Support the… Show more Eneco, the trading name of Eneco Holding N.V., is one of the largest producers and suppliers of natural gas, electricity and heat in the Netherlands, serving more than 2 million business and residential customers.Responsible for database marketing, data governance & compliance, customer profiling (360º view), onboarding & training database analysts Activities & Achievements:• Agenda setting on behalf of the Database Marketing chapter in the Eneco Retail Department• Support the Marketing Intelligence Expert Lead on efficiency, innovation and marketing automation programs• Coordinate workflow for list management & campaign analyses, in support of Eneco, Toon, Oxxio, WoonEnergie teams• Coordinated the program to migrate recurring campaign selections and data deliveries to a platform agnostic solution• Educated the market research team (2FTE) in basic data mining and list management skills• Coordinated the introduction of Selfy, a highly intuitive and user-friendly Qlikview dashboard enabling the commercial teams to slice & dice the Eneco/Oxxio/WoonEnergie customer database Show less

Rotterdam Area, Netherlands

Eneco, the trading name of Eneco Holding N.V., is one of the largest producers and suppliers of natural gas, electricity and heat in the Netherlands, serving more than 2 million business and residential customers. Responsible for marketing, customer & business intelligenceActivities & Achievements:• Support the business, end to end, on (business) intelligence projects and direct marketing campaigns • Deliver fact-based strategic marketing advice• Manage campaign… Show more Eneco, the trading name of Eneco Holding N.V., is one of the largest producers and suppliers of natural gas, electricity and heat in the Netherlands, serving more than 2 million business and residential customers. Responsible for marketing, customer & business intelligenceActivities & Achievements:• Support the business, end to end, on (business) intelligence projects and direct marketing campaigns • Deliver fact-based strategic marketing advice• Manage campaign evaluations, using propensity models and closed feedback loops• Team lead "Database Analyses, Campaign Management, Marketing Automation" (Eneco, Oxxio, WoonEnergie, Toon)• Support Marketing Intelligence Manager on Roadmap projects, internal reviews & resource management• Initiator of profound revamp of campaign management activities, driven by automation & efficiency objectives (2015)• SPOC in the Retail Dpt (~70FTE) for compliant management of customer data (selection, transfer & retention policies)• Initiator/coordinator of “1-Intelligence” platform, leveraging on synergies by connecting analysts from a multitude of commercial and customer service teams and by bridging the gap between Business & Marketing Intelligence Show less

Amsterdam Area, Netherlands

Responsible for customer analyses in support of the Finance, Sales and Campaign Management departmentsActivities & Achievements:• Support direct marketing activities, build and test predictive churn/cross sell/prospecting models• Support the BA manager in re-positioning of the team, to evolve from data/report deliveries to pro-active insights generation and opportunity spotting (including leveraging on segmentation & propensity models)• Coined the transformation programme… Show more Responsible for customer analyses in support of the Finance, Sales and Campaign Management departmentsActivities & Achievements:• Support direct marketing activities, build and test predictive churn/cross sell/prospecting models• Support the BA manager in re-positioning of the team, to evolve from data/report deliveries to pro-active insights generation and opportunity spotting (including leveraging on segmentation & propensity models)• Coined the transformation programme ‘Get the BAsics right’, to underline the key role of Data and BI as precursors to Business Analysis Show less

Amsterdam Area, Netherlands

EnergieMedia is a Dutch online only publisher of B2B websites with a focus on energy politics, policies, innovation and energy technologies in real estateResponsible for DM activities, set-up of prospects database & training of Energiemedia staffon CRM & campaign platformsActivities & Achievements:• Managed in a team of three to set up a 2,000+ prospects database including 500 contacts with validated opt-in for email campaigns targeted at facility managers, in 4 weeks’… Show more EnergieMedia is a Dutch online only publisher of B2B websites with a focus on energy politics, policies, innovation and energy technologies in real estateResponsible for DM activities, set-up of prospects database & training of Energiemedia staffon CRM & campaign platformsActivities & Achievements:• Managed in a team of three to set up a 2,000+ prospects database including 500 contacts with validated opt-in for email campaigns targeted at facility managers, in 4 weeks’ time• Managed to 'load' the EnergieMedia CRM platform with data including 2,500+ contacts from Energiemedia's focus sectors, vs a limited budget, in 2 months’ time • Wrote a manual covering the key steps in the sales funnel to secure hand-over of CRM to Energiemedia staff Show less

Den Haag, Nederland

T-Mobile, a Deutsche Telekom subsidiary is third mobile operator in the highly competitive Dutch mobile market with 4.4Mio subscribers (4Q13)Responsible for marketing intelligence and direct marketing activities for the prepaid, postpaid and (small) business customer segments; switched to part-time schedule from November 2014 responsible for prepaid (only)Activities & Achievements:• Responsible for direct marketing activities, campaign management, build and test predictive… Show more T-Mobile, a Deutsche Telekom subsidiary is third mobile operator in the highly competitive Dutch mobile market with 4.4Mio subscribers (4Q13)Responsible for marketing intelligence and direct marketing activities for the prepaid, postpaid and (small) business customer segments; switched to part-time schedule from November 2014 responsible for prepaid (only)Activities & Achievements:• Responsible for direct marketing activities, campaign management, build and test predictive churn/cross sell models• Advice CRM & marketing teams to develop, manage & plan commercial operations and strategy• Coordinate the team's weekly planning of campaign & analysis activities• Support the marketing intelligence manager in profound re-positioning of the team, to evolve from an operational/tactical focus (list management) on to a strategic approach of customer lifecycle management (leveraging on marketing automation and propensity models) Show less

Brussels Area, Belgium

Mobistar is one of the main actors on the telecommunications market in Belgium and Luxembourg. The company offers its residential customers postpaid and prepaid innovative mobile telecom products and services. On the business market, Mobistar operates DSL fixed network telephony and high-speed internet, acts as an integrated communications provider and offers a portfolio of mobility and connectivity services. Mobistar is also a wholesale provider, offering access to its infrastructure and… Show more Mobistar is one of the main actors on the telecommunications market in Belgium and Luxembourg. The company offers its residential customers postpaid and prepaid innovative mobile telecom products and services. On the business market, Mobistar operates DSL fixed network telephony and high-speed internet, acts as an integrated communications provider and offers a portfolio of mobility and connectivity services. Mobistar is also a wholesale provider, offering access to its infrastructure and service capabilities to its wholesale partners. Mobistar, with the Orange group as major shareholder, is listed on the Brussels Stock Exchange.In my role as Competitive Intelligence Manager I am responsible for monitoring and strategic advice on market, competitive, technology and consumer trends.Activities & Achievements:• Set-up of quarterly management report on the Belgian telecom market, presented to the Executive Committee• Owner of the telecom market sizing and macro-economic framework for Belgium and Luxemburg, reported to Orange for the yearly update of the Mobistar Strategic Planning • Moderating day-to-day supply of competitive data and insights to the Mobistar Marketing and Sales teams• SPOC for exchange of competitive/financial analyses and data between Mobistar and Orange Controlling• Achieved a three year consecutive 10% cost saving on research budget for competitive intelligence• Participated as mentor in the high potentials mentorship program and enrolled as an employee confidant• Copy writer for Mobistar’s 2013 Annual Report, as direct report to the Director of Investor Relations Show less

Amsterdam Area, Netherlands

Activities & Achievements:• Reporting to both CRM (for prepaid) and marketing management (all lines of business), leveraging on database analyses and primary market research, in support of commercial operations and strategy• Trained myself to script in SQL programming language just using online sources• Proactively set up a business tracker for prepaid marketing management, scope: volume and value dynamics, channel and device performance, CLV segmentation• Coordinator of the… Show more Activities & Achievements:• Reporting to both CRM (for prepaid) and marketing management (all lines of business), leveraging on database analyses and primary market research, in support of commercial operations and strategy• Trained myself to script in SQL programming language just using online sources• Proactively set up a business tracker for prepaid marketing management, scope: volume and value dynamics, channel and device performance, CLV segmentation• Coordinator of the first Telfort customer segmentation model, a transversal project that delivered a highly intuitive customer typology which proofed to be greatly contributing to the 2009 Telfort “value for money” rebranding and collaboration between the business teams• Proactively supported CRM junior staff on key projects (e.g. churn/cross sell models)• Delivered market research insights (delivered vs a very low budget) that put forward prepaid reloading as key element for the new Telfort Prepaid Proposition “40% free call credit”• As senior member in the Telfort CRM team, I was one of four KPN/Telfort seniors to coordinate the merger of Telfort and KPN CRM teams in 2010 Show less

Schiphol-Rijk (Amsterdam)

Activities & Achievements:• Managed, in a team of three, to set up a full corporate data mining platform for UPC Broadband Europe, connecting and educating the affiliate CRM teams in The Netherlands, Poland, Ireland, Hungary and Austria• Set up & execute quantitative analyses of customer behaviour & profiling• Build and test predictive churn/cross sell ‘Next Best Action’ models, generation and delivery of address files from these models to enable targeted campaigns• Advice local… Show more Activities & Achievements:• Managed, in a team of three, to set up a full corporate data mining platform for UPC Broadband Europe, connecting and educating the affiliate CRM teams in The Netherlands, Poland, Ireland, Hungary and Austria• Set up & execute quantitative analyses of customer behaviour & profiling• Build and test predictive churn/cross sell ‘Next Best Action’ models, generation and delivery of address files from these models to enable targeted campaigns• Advice local CRM & marketing departments to develop, manage and plan commercial operations and strategy• Represented UPC at two international marketing intelligence conferences, showcasing the corporate centralized datamining solution• Promoted to Senior Database Analyst in 2007 due to the increased yield achieved in targeted campaigns based on the Next Best Action models developed and implemented in five European markets Show less

Den Haag

With over 35 years of experience and around 1.4 million subscribers, Casema (now Ziggo) is one of the Netherlands’ leading cable operators, delivering a wide range of internet, television and telephony services.Activities & Achievements:• Monitor domestic and key European telecom markets on competition, consumer and technology trends• Responsible for the quarterly presentation of the strategic market update in support of the development, management and planning of commercial… Show more With over 35 years of experience and around 1.4 million subscribers, Casema (now Ziggo) is one of the Netherlands’ leading cable operators, delivering a wide range of internet, television and telephony services.Activities & Achievements:• Monitor domestic and key European telecom markets on competition, consumer and technology trends• Responsible for the quarterly presentation of the strategic market update in support of the development, management and planning of commercial operations and strategy• Set up, commission and supervise qualitative and quantitative market research• Set up a fully web-based interactive offer benchmark for sales/care agents at a yearly budget of 12K Euro• Proactively supported development and implementation of predictive (churn) modelling, using data from market research on switch dynamics• Directly reported to Marketing Management responsible for the set-up of the data warehouse for Casema’s recap that resulted in the sale of the company in 2006 Show less

Amsterdam Area, Netherlands

Research Manager (Ad Interim) – Millward Brown (Dept Commercial Services, Telecom) Amsterdam, the NetherlandsResponsible for the Vodafone Netherlands accountMillward Brown is member of The Kantar Group, the information and consultancy division of WPP Plc. The Millward Brown group is amongst the 10 largest research groups in the world.Activities & Achievements:• Supervise internal and external operations of Advanced Tracking Programs for a global player in mobile telecom,… Show more Research Manager (Ad Interim) – Millward Brown (Dept Commercial Services, Telecom) Amsterdam, the NetherlandsResponsible for the Vodafone Netherlands accountMillward Brown is member of The Kantar Group, the information and consultancy division of WPP Plc. The Millward Brown group is amongst the 10 largest research groups in the world.Activities & Achievements:• Supervise internal and external operations of Advanced Tracking Programs for a global player in mobile telecom, supervise operations and deliverables, advise on advanced statistics• Directly responsible of client services, advise on research and industry trends• Manage, analyse and report on primary research data on a diverse range of projects worth ~€1M• Proactively set up and manage Millward Brown telecom knowledge centre• Directly reporting to Vodafone Group Brand Manager for the Brand Tracker questionnaire revamp• Proactively supported Millward Brown Account Directors for new business in telecom, finance, logistics• Initiated task force aiming at integration of IP technology in research methods Show less

Schiphol Rijk (Amsterdam Area)

Early 2005, ISP chello internet was incorporated into the ‘mother’ company UPC BroadbandActivities & Achievements:• Advise internal clients on methodology & budgets, analyze and report research projects (brand awareness/imagery, product testing, customer profiling, focus groups, market sizing)• Commission strategic marketing research projects (quantitative & qualitative) at a yearly budget of ~€800K, supervise supplier operations and deliverables • Manage portfolio of… Show more Early 2005, ISP chello internet was incorporated into the ‘mother’ company UPC BroadbandActivities & Achievements:• Advise internal clients on methodology & budgets, analyze and report research projects (brand awareness/imagery, product testing, customer profiling, focus groups, market sizing)• Commission strategic marketing research projects (quantitative & qualitative) at a yearly budget of ~€800K, supervise supplier operations and deliverables • Manage portfolio of subcontractors, research suppliers and consultancies• Service internal requests for market information/analysis, manage internal research library• Proliferate research results to finance, product, strategic marketing and media departments via presentations, meetings and intranet; deliver creative input on product and brand issues• Worked directly with VPs product and regional ops on key strategic market research projects Show less

Hilversum (Amsterdam Area)

Activities & Achievements:• Supervise internal and external operations of key contracts• Lead a team comprising 4 project assistants and project managers• Write research proposals including full costing/pricing • Set up an internal training programme to instruct project assistants and managers on key projects• Recruit and instruct interviewers for quantitative and qualitative research projects• Establish a network of research agencies to generate cross selling… Show more Activities & Achievements:• Supervise internal and external operations of key contracts• Lead a team comprising 4 project assistants and project managers• Write research proposals including full costing/pricing • Set up an internal training programme to instruct project assistants and managers on key projects• Recruit and instruct interviewers for quantitative and qualitative research projects• Establish a network of research agencies to generate cross selling opportunities• Develop new business in Direct Mail market research and Performance Analysis of customer contact centres • Managed international (postal) carrier research project comprising 18 countries, instructing oversees subcontractors, monitoring fieldwork organisation and managing general project delivery (including data control and software development)• Work directly with the Director of Marketing Research to develop market research tools• Built effective report templates for longitudinal research projects monitoring customer satisfaction and loyalty combining different statistical models, for Royal TPG Post• Increased profitability of a €100k contract for Dutch Railways by 15% in one year by finetuning project management and project procedures • Supported the Director of Monitoring Research in developing large scale (€200K) contracts for the Dutch Railways• Delivered contracts with a total annual value of €500K• Achieved a 4% cost reduction by in-sourcing panel management for France and USA in an international mail study Show less

Amsterdam Area, Netherlands

Responsible for academic curriculum of pre-graduate courses and classes of Communication Science (100 students per trimester)