Luc Boeke Email & Phone Number

Banwill, Switzerland

Carvolution is the number 1 car subscription in Switzerland. This is the story:"We at Carvolution are convinced that mobility cannot be a compromise solution. Although public transport, combined with Uber or car sharing, covers many needs, most of us are still willing to have our own car. That is why we have launched our Carvolution service in 2018. With.

Bernese Jura, Berne, Switzerland

ExpatLanguageSchool.net (and its predecessor brand SkypeLanguageSchool.net) is a platform that enables students and professionals to connect to a network of independent language teachersResponsible for Commercial Strategy, Contracting of freelancers/teachers, Campaigns, CRM, Accounting

Wallisellen

UPC (prev. Cablecom) is the largest cable television operator in Switzerland. UPC Switzerland provides video, broadband internet, mobile and digital (VoIP) telephony services to 2.6 million service subscribers (RGUs) EOY16, whereas the FY16 turnover totalled 1,356MCHF.Responsible for Reporting, Customer Intelligence, Campaign Management, Marketing.

Rotterdam Area, Netherlands

• Eneco, the trading name of Eneco Holding N.V., is one of the largest producers and suppliers of natural gas, electricity and heat in the Netherlands, serving more than 2 million business and residential.
• Agenda setting on behalf of the Database Marketing chapter in the Eneco Retail Department
• Support the… Show more Eneco, the trading name of Eneco Holding N.V., is one of the largest producers and suppliers of natural gas, electricity and heat in the Netherlands, serving more than 2 million business and.
• Support the Marketing Intelligence Expert Lead on efficiency, innovation and marketing automation programs
• Coordinate workflow for list management & campaign analyses, in support of Eneco, Toon, Oxxio, WoonEnergie teams
• Coordinated the program to migrate recurring campaign selections and data deliveries to a platform agnostic solution

Rotterdam Area, Netherlands

• Eneco, the trading name of Eneco Holding N.V., is one of the largest producers and suppliers of natural gas, electricity and heat in the Netherlands, serving more than 2 million business and residential customers..
• Support the business, end to end, on (business) intelligence projects and direct marketing campaigns
• Deliver fact-based strategic marketing advice
• Manage campaign… Show more Eneco, the trading name of Eneco Holding N.V., is one of the largest producers and suppliers of natural gas, electricity and heat in the Netherlands, serving more than 2 million business and.
• Manage campaign evaluations, using propensity models and closed feedback loops
• Team lead "Database Analyses, Campaign Management, Marketing Automation" (Eneco, Oxxio, WoonEnergie, Toon)

Amsterdam Area, Netherlands

• Responsible for customer analyses in support of the Finance, Sales and Campaign Management departmentsActivities & Achievements:
• Support direct marketing activities, build and test predictive churn/cross sell/prospecting models
• Support the BA manager in re-positioning of the team, to evolve from data/report deliveries to pro-active insights generation and opportunity spotting (including leveraging on segmentation & propensity models)
• Coined the transformation programme… Show more Responsible for customer analyses in support of the Finance, Sales and Campaign Management departmentsActivities & Achievements:
• Coined the transformation programme ‘Get the BAsics right’, to underline the key role of Data and BI as precursors to Business Analysis Show less

Amsterdam Area, Netherlands

• EnergieMedia is a Dutch online only publisher of B2B websites with a focus on energy politics, policies, innovation and energy technologies in real estateResponsible for DM activities, set-up of prospects database &.
• Managed in a team of three to set up a 2,000+ prospects database including 500 contacts with validated opt-in for email campaigns targeted at facility managers, in 4 weeks’… Show more EnergieMedia is a Dutch online.
• Managed in a team of three to set up a 2,000+ prospects database including 500 contacts with validated opt-in for email campaigns targeted at facility managers, in 4 weeks’ time
• Managed to 'load' the EnergieMedia CRM platform with data including 2,500+ contacts from Energiemedia's focus sectors, vs a limited budget, in 2 months’ time
• Wrote a manual covering the key steps in the sales funnel to secure hand-over of CRM to Energiemedia staff Show less

Den Haag, Nederland

• T-Mobile, a Deutsche Telekom subsidiary is third mobile operator in the highly competitive Dutch mobile market with 4.4Mio subscribers (4Q13)Responsible for marketing intelligence and direct marketing activities for.
• Responsible for direct marketing activities, campaign management, build and test predictive… Show more T-Mobile, a Deutsche Telekom subsidiary is third mobile operator in the highly competitive Dutch mobile market with.
• Responsible for direct marketing activities, campaign management, build and test predictive churn/cross sell models
• Advice CRM & marketing teams to develop, manage & plan commercial operations and strategy
• Coordinate the team's weekly planning of campaign & analysis activities
• Support the marketing intelligence manager in profound re-positioning of the team, to evolve from an operational/tactical focus (list management) on to a strategic approach of customer lifecycle management (leveraging.

Brussels Area, Belgium

• Mobistar is one of the main actors on the telecommunications market in Belgium and Luxembourg. The company offers its residential customers postpaid and prepaid innovative mobile telecom products and services. On the.
• Set-up of quarterly management report on the Belgian telecom market, presented to the Executive Committee
• Owner of the telecom market sizing and macro-economic framework for Belgium and Luxemburg, reported to Orange for the yearly update of the Mobistar Strategic Planning
• Moderating day-to-day supply of competitive data and insights to the Mobistar Marketing and Sales teams
• SPOC for exchange of competitive/financial analyses and data between Mobistar and Orange Controlling
• Achieved a three year consecutive 10% cost saving on research budget for competitive intelligence

Amsterdam Area, Netherlands

• Activities & Achievements:
• Reporting to both CRM (for prepaid) and marketing management (all lines of business), leveraging on database analyses and primary market research, in support of commercial operations and strategy
• Trained myself to script in SQL programming language just using online sources
• Proactively set up a business tracker for prepaid marketing management, scope: volume and value dynamics, channel and device performance, CLV segmentation
• Coordinator of the… Show more Activities & Achievements:
• Coordinator of the first Telfort customer segmentation model, a transversal project that delivered a highly intuitive customer typology which proofed to be greatly contributing to the 2009 Telfort “value for money”.

Schiphol-Rijk (Amsterdam)

• Activities & Achievements:
• Managed, in a team of three, to set up a full corporate data mining platform for UPC Broadband Europe, connecting and educating the affiliate CRM teams in The Netherlands, Poland, Ireland, Hungary and Austria
• Set up & execute quantitative analyses of customer behaviour & profiling
• Build and test predictive churn/cross sell ‘Next Best Action’ models, generation and delivery of address files from these models to enable targeted campaigns
• Advice local… Show more Activities & Achievements:
• Advice local CRM & marketing departments to develop, manage and plan commercial operations and strategy

Den Haag

• With over 35 years of experience and around 1.4 million subscribers, Casema (now Ziggo) is one of the Netherlands’ leading cable operators, delivering a wide range of internet, television and telephony.
• Monitor domestic and key European telecom markets on competition, consumer and technology trends
• Responsible for the quarterly presentation of the strategic market update in support of the development, management and planning of commercial… Show more With over 35 years of experience and around 1.4 million.
• Responsible for the quarterly presentation of the strategic market update in support of the development, management and planning of commercial operations and strategy
• Set up, commission and supervise qualitative and quantitative market research
• Set up a fully web-based interactive offer benchmark for sales/care agents at a yearly budget of 12K Euro

Amsterdam Area, Netherlands

• Research Manager (Ad Interim) – Millward Brown (Dept Commercial Services, Telecom) Amsterdam, the NetherlandsResponsible for the Vodafone Netherlands accountMillward Brown is member of The Kantar Group, the information.
• Supervise internal and external operations of Advanced Tracking Programs for a global player in mobile telecom,… Show more Research Manager (Ad Interim) – Millward Brown (Dept Commercial Services, Telecom) Amsterdam.
• Supervise internal and external operations of Advanced Tracking Programs for a global player in mobile telecom, supervise operations and deliverables, advise on advanced statistics
• Directly responsible of client services, advise on research and industry trends
• Manage, analyse and report on primary research data on a diverse range of projects worth ~€1M
• Proactively set up and manage Millward Brown telecom knowledge centre

Schiphol Rijk (Amsterdam area)

• Early 2005, ISP chello internet was incorporated into the ‘mother’ company UPC BroadbandActivities & Achievements:
• Advise internal clients on methodology & budgets, analyze and report research projects (brand awareness/imagery, product testing, customer profiling, focus groups, market sizing)
• Commission strategic marketing research projects (quantitative & qualitative) at a yearly budget of ~€800K, supervise supplier operations and deliverables
• Manage portfolio of… Show more Early 2005, ISP chello internet was incorporated into the ‘mother’ company UPC BroadbandActivities & Achievements:
• Manage portfolio of subcontractors, research suppliers and consultancies
• Service internal requests for market information/analysis, manage internal research library

Hilversum (Amsterdam area)

• Activities & Achievements:
• Supervise internal and external operations of key contracts
• Lead a team comprising 4 project assistants and project managers
• Write research proposals including full costing/pricing
• Set up an internal training programme to instruct project assistants and managers on key projects
• Recruit and instruct interviewers for quantitative and qualitative research projects

Amsterdam Area, Netherlands

Responsible for academic curriculum of pre-graduate courses and classes of Communication Science (100 students per trimester)