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My new personal playbook: work less, play more, and follow my obsessions! 🏌️♂️I’m an entrepreneur-generalist with a decade of experience building both products & startups. While I'm industry-agnostic, my focus has been on software startups to-date, leading initiatives ranging from sales to project management to product management to branding, marketing, strategic partnering, public relationships, capital raising, and more.I consider myself borderline-OCD in my attention-to-detail.I ALWAYS put relationships first. I’m a BIG believer that corporate brands don’t build companies; personal brands do (people work with people).I’ve found the FIRST customer 10 different times, in industries I generally knew NOTHING about -- an educational experience money can't buy...And you'll NEVER see me happier than when you catch me BUILDING SOMETHING FROM SCRATCH - whether it's a zombie-horde-base in an online computer game, a software application used by thousands of front-line paramedics, or more recently a brick-and-mortar golf simulator lounge.I like talking about building startups, building products, lessons learned as an entrepreneur-in-residence, and my own personal "aha" moments (there's been a lot of them) ✌️🏌️♂️
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Founder, CeoCourse RecordWest Palm Beach, Fl, Us -
FounderCourse Record Mar 2024 - Present2000 Pga Boulevard, Palm Beach Gardens, FloridaCOURSE RECORD is a performance drink for golfers, launched in 2024, and headquartered in South East Florida. Golfers need 3 things; hydration, energy & focus. COURSE RECORD does this better than anyone else, with a premium performance drink brand actually living the values of the golfers who drink it.Get deliciously dialed in with 3 natural fruit flavors, in a sleek can combining electrolytes, B vitamins, amino acids, ginseng, and caffeine. And skip the sucralose because this is… Show more COURSE RECORD is a performance drink for golfers, launched in 2024, and headquartered in South East Florida. Golfers need 3 things; hydration, energy & focus. COURSE RECORD does this better than anyone else, with a premium performance drink brand actually living the values of the golfers who drink it.Get deliciously dialed in with 3 natural fruit flavors, in a sleek can combining electrolytes, B vitamins, amino acids, ginseng, and caffeine. And skip the sucralose because this is NOT your gas station energy drink.There's no sport like golf, and there’s no drink like COURSE RECORD. Make the best 4 hours of your day even better.It's golf's focus formula, and the real "birdie juice." Get COURSE RECORD delivered to your doorstep in days. Show less -
FounderAvid Golf Oct 2022 - Present1580 Taylor Avenue, Winnipeg, Manitobasimulators & lounge 👇 where those who love golf hang out.AVID GOLF was developed as an outcome of my personal journey to work less & play more. Only by focusing on things that DON'T feel like work, are we able to DO our best work. Nothing great happens without obsession. The right kind of obsession builds the right kind of person. So we should embrace it. AVID GOLF supports those who do what they love...and do lots of it!AVID GOLF is a sports entertainment company based in… Show more simulators & lounge 👇 where those who love golf hang out.AVID GOLF was developed as an outcome of my personal journey to work less & play more. Only by focusing on things that DON'T feel like work, are we able to DO our best work. Nothing great happens without obsession. The right kind of obsession builds the right kind of person. So we should embrace it. AVID GOLF supports those who do what they love...and do lots of it!AVID GOLF is a sports entertainment company based in Winnipeg, Manitoba, Canada. Our golf simulator lounge has proudly facilitated 10,000 tee times in our first 16 months of business, leverages the exact same technology PGA Tour pros use, operates a full-service bar that keeps things entertaining, and hosts as many birthday parties, bachelor parties, diaper parties & corporate events that we possibly can. AVID GOLF has proven fun for BOTH avid golfers AND non-golfers alike. We're bringing off-season country club vibes to a community hot-spot. And we're making Winnipeg Winters just a little warmer.Membership options available. Book private events for up to 40 people, 12 months of the year! 📩☎️ Show less -
Entrepreneur In ResidenceNorth Forge Technology Exchange Jan 2012 - PresentWinnipeg, Manitoba, CanadaFrom its humble grass-roots, North Forge began & remains-as a collection of people discussing & building businesses together through a co-working space, fabrication lab, pitch meetings, cocktail events & more. I’m proud to say I’ve been around since the early days, and I’m even more proud to say I hosted the annual Summer pool party for years! I owe my entrepreneurial journey to the training & networking taking place here, & do my best to remain involved as a fellow member, subject matter… Show more From its humble grass-roots, North Forge began & remains-as a collection of people discussing & building businesses together through a co-working space, fabrication lab, pitch meetings, cocktail events & more. I’m proud to say I’ve been around since the early days, and I’m even more proud to say I hosted the annual Summer pool party for years! I owe my entrepreneurial journey to the training & networking taking place here, & do my best to remain involved as a fellow member, subject matter presenter & EIR. Show less -
Entrepreneur In ResidenceInnovate Eastman Jan 2016 - PresentPinawa, Manitoba, CanadaAs the local startup community evolves, so has the need to enhance innovationecosystems physically beyond urban boundaries. Innovate Eastman is the first non-profit,innovation based, regional business incubator in Eastern Manitoba, Canada. I'm privilegedto be in the current role of EIR, supporting through infrequent presentations, startupmentor meetings, brand & PR initiatives, and ultimately in any way which supports both theleadership team & its mission. -
Senior Growth ManagerDeepdive Technology Group Jun 2020 - Oct 2022CanadaDeepDive Technology Group enables enterprises and governments to BE DIGITAL through our 3 pillars of expertise being IT infrastructure/foundation, disruptive technology adoption, and 360-degree cybersecurity. Our differentiator lies in our holistic approach to digital transformation, offering services at all levels and in all domains allowing enterprise companies to fully leverage what it means to “be digital.” DeepDive delivers the full-pack for digital advantage, with core capabilities… Show more DeepDive Technology Group enables enterprises and governments to BE DIGITAL through our 3 pillars of expertise being IT infrastructure/foundation, disruptive technology adoption, and 360-degree cybersecurity. Our differentiator lies in our holistic approach to digital transformation, offering services at all levels and in all domains allowing enterprise companies to fully leverage what it means to “be digital.” DeepDive delivers the full-pack for digital advantage, with core capabilities specifically around system integration & working with data. Our experience runs particularly deep within the Microsoft services stack, with our Founder & CEO being 1 of 500 Microsoft Certified Masters globally, as a large group of Microsoft Most Valuable Professionals, and as the proud operating arm for Microsoft Consulting Services in Canada offering the complete range of Microsoft services. Our latest proposition lies in enterprise blockchain services, with the experience, products & knowledge of helping enterprises test & integrate blockchain technology, as the only Hyperledger certified blockchain vendor known in the UAE region. I'm privileged to work alongside Misha Hanin, my close friend & CEO. Responsibilities include overall business growth, brand leadership, customer development, and new product creation. Show less -
PartnerBia Brands Jun 2020 - Oct 2022CanadaBIA Brands is helping B2B companies be "thought leaders" on LinkedIn through a content-first approach to marketing. Every CEO, founder & company leader should be creating content; end of discussion. Despite the "I don't have anything to say" argument, MANY of us have perspectives, experiences, soap-boxes, & lessons-learned, that if packaged correctly, builds personal & corporate brands. Despite the "I don't want my face on the internet" argument, our face is the best way to build trust,… Show more BIA Brands is helping B2B companies be "thought leaders" on LinkedIn through a content-first approach to marketing. Every CEO, founder & company leader should be creating content; end of discussion. Despite the "I don't have anything to say" argument, MANY of us have perspectives, experiences, soap-boxes, & lessons-learned, that if packaged correctly, builds personal & corporate brands. Despite the "I don't want my face on the internet" argument, our face is the best way to build trust, credibility & rapport with our audience, which ultimately makes "sales" easier. And despite the "we're too busy" argument, busy companies have the most powerful things to say, filled with 'aha' moments, fresh ideas & real-world examples. Content should be educational, inspirational, entertaining, or all of the above. And we help companies build an effective online strategy that highlights in-house expertise & opinions through an efficient, off-the-cuff style approach. We may not like it, but catchy-headlines & 30 second clips rule the world. The ability to write things in a simple way that everyone understands is a superpower. And making content which someone sees at 6AM - sitting on the toilet - on their smartphone - while their spouse tries to sleep…and STOPS them from SCROLLING...is the objective....And I PERSONALLY built this playbook! Wearing the "marketing hat" in a series of startups for the past decade, working with brilliant technical people in industries I generally knew nothing about, I became an excessive note-taker (and a damn-good listener). Instead of using MY words to write websites, catchy slogans & sales scripts, I used my customers' words. Instead of using MY ideas for blog posts, infographics & micro videos, I leveraged my business partners as "the real experts." The end-result was BIA Brands. And it's been fun! Show less -
EvangelistFirst Customer Club Apr 2020 - Oct 2022CanadaThe first is often the hardest. FIRST Customer Club helps entrepreneurs FIND, KEEP & GROW their FIRST customers & users through education, story-telling & coaching. I've personally been tasked with finding the first customer in 10 separate ventures; and while finding your first customer doesn't guarantee success, NOT finding a first customer certainly guarantees failure! Whether it be through video postcast, accelerator-held lectures, course material, free-form discussion, OR coaching, the… Show more The first is often the hardest. FIRST Customer Club helps entrepreneurs FIND, KEEP & GROW their FIRST customers & users through education, story-telling & coaching. I've personally been tasked with finding the first customer in 10 separate ventures; and while finding your first customer doesn't guarantee success, NOT finding a first customer certainly guarantees failure! Whether it be through video postcast, accelerator-held lectures, course material, free-form discussion, OR coaching, the FIRST Customer Club is a nifty-named brand sharing the tactics, techniques and real-life stories of successful entrepreneurs who found their first customers, went "from 0 to 1," and achieved demonstratable forms of startup traction. Show less -
FounderMedichero Oct 2016 - Oct 2021Winnipeg, Canada AreaMedicHero developed & designed a decision support system for emergency response, placing a dedicated work-tool into the palms of paramedics & EMTs for safer, smarter, out-of-hospital healthcare. Version #1 of our app sucked. We worked hard, built a beautiful product...and nobody used it! We then spent 200 hours in ambulances, in emergency departments, in boardrooms on late Friday nights with pizza & beer...asking paramedics what THEY imagined the perfect paramedic work-tool would look like… Show more MedicHero developed & designed a decision support system for emergency response, placing a dedicated work-tool into the palms of paramedics & EMTs for safer, smarter, out-of-hospital healthcare. Version #1 of our app sucked. We worked hard, built a beautiful product...and nobody used it! We then spent 200 hours in ambulances, in emergency departments, in boardrooms on late Friday nights with pizza & beer...asking paramedics what THEY imagined the perfect paramedic work-tool would look like. Version #2 of our app was 10X as successful, with 10X as many users, performing 10X as many sessions. And fastforward, our product became the de-facto standard for paramedic services both in the field AND in the classroom across Manitoba, Canada.It's been my greatest lesson in entrepreneurship:Don't build something FOR customers...build something WITH customers. Show less -
Partner L Chief Business OfficerUkko Robotics Jan 2019 - Jan 2020Winnipeg, Canada AreaResponsible for building the business around a "blue-ocean" opportunity with a disruptive, autonomous, product in the regenerative agricultural sphere: building robots for farmers. My personal achievements included validating product/market-fit, securing pilot-projects, letters-of-intent with customer-champions, convertible-notes with angel-investors, & financial partnerships with leasing agents. I spent most of my time building new relationships in new markets, working between our… Show more Responsible for building the business around a "blue-ocean" opportunity with a disruptive, autonomous, product in the regenerative agricultural sphere: building robots for farmers. My personal achievements included validating product/market-fit, securing pilot-projects, letters-of-intent with customer-champions, convertible-notes with angel-investors, & financial partnerships with leasing agents. I spent most of my time building new relationships in new markets, working between our Founder-engineers & the outside-world to identify our market-ready product, product launch goals, location, strategic allies, & brand-building. And as a bootstrapping-startup, it all started with scraping email addresses & generating lead-lists online, finding those early-adopters who were MOST likely to talk to us. I took great pleasure developing slogans, website-copy & sales materials, taking what our team believed, what advisors advised, & what prospective customers said, presenting it proudly on-paper. The best moments in time were visiting with customer-champions around Austin Texas, on farms, surrounded by animals, where the real learning took place, with insight brought back to the team. I invested my time, my money, & my passion to opening doors for our new product ROVA, & although the opportunity wasn't right for me long-term, we built a solid foundation, & I personally wish Daniel & Katrina all the success in the world. Show less -
Co-Founder L Director Of Business DevelopmentConsultica Dec 2014 - Jan 2018Winnipeg, Canada AreaInspired by the 37 Signals/Basecamp story of turning a software service company into a future product paradise, 2 technical business partners & I built a full-service software consultancy with a focus on mobile apps. Without knowing a thing about building an “agency,” my first self-appointed task was to write a list of ~140 other agencies I felt somehow touched “software development services,” schedule coffee meetings, take notes, & kick-start strategic partnerships. This worked. I was… Show more Inspired by the 37 Signals/Basecamp story of turning a software service company into a future product paradise, 2 technical business partners & I built a full-service software consultancy with a focus on mobile apps. Without knowing a thing about building an “agency,” my first self-appointed task was to write a list of ~140 other agencies I felt somehow touched “software development services,” schedule coffee meetings, take notes, & kick-start strategic partnerships. This worked. I was responsible for business-building, & thus my activities ranged from typical sales pipelines tasks, to live & virtual presentations, to event & panel discussions, & anything that would get us attention. I described my role as being between our company, & the rest of the world, managing relationships entirely with clients, strategic partners, advisors, event-organizers, & the media. We did a great job at marketing our success-stories, ranging from The Winnipeg Free Press news app, to a business productivity app for engineers, to the Manitoba Paramedics life-saving app where my 1st-attempt at a public press-release saw us successfully interviewed by every major news network in Manitoba. At its peak, our agency consisted of 20 software developers, an office in Kharkiv, Ukraine, managing projects with up to $500K in annual run-rates, & chances to travel internationally such as the Mobile World Congress in Barcelona. The biggest thing I feel we failed to do, which I believe limited our growth, was to differentiate ourselves from the 10,000 other companies around the world who had the same resume-claims as us…to identify what we were the best at, & focus all of our business functions specifically on that. Show less -
Canadian G20 DelegateG20 Young Entrepreneurs Alliance Jan 2015 - Jan 2016Istanbul, TurkeyThe G20 Young Entrepreneurs’ Alliance is a global network of young business leaders tasked to champion the importance of youth entrepreneurship to the G20 member nations, sharing international examples of best-practices. I was one of 22 delegates chosen to represent Canada on the international stage. -
Director Of Business DevelopmentSpotopen Mar 2014 - Aug 2014The founders had built a mobile app for booking everyday service appointments, where I was brought-in for user-growth, customer-growth, & day-to-day operations. Through this sweat-equity hustle, I learned that startups NEED to do things that DON'T scale, in order to prove concepts, get traction, & get-TO scale. I learned how to do product demos, securing our first accounts. I learned how to execute product MVP's (minimum viable product) from a business-development perspective, which had me do… Show more The founders had built a mobile app for booking everyday service appointments, where I was brought-in for user-growth, customer-growth, & day-to-day operations. Through this sweat-equity hustle, I learned that startups NEED to do things that DON'T scale, in order to prove concepts, get traction, & get-TO scale. I learned how to do product demos, securing our first accounts. I learned how to execute product MVP's (minimum viable product) from a business-development perspective, which had me do things like book a post-pregnancy exam for a random mobile app user. And perhaps most importantly, I learned how important it is to set short-term goals...and how it can quickly KILL your business if you stop paying attention to them. Show less
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Founder'The Card Bin' (Zipraise Inc.) Nov 2013 - Mar 2014My first startup towards the end of university. What started as a series of pivots in core-product & business models, the end-result was a Christmas-time pilot project which brought value to local small-business, local charities, & local consumers. Finding a model where every stakeholder WON was my biggest take-away. Not prioritizing a plan for our OWN business-model was my biggest short-coming. The coolest thing I did, which I've continued doing similarly in all future business ventures, is to… Show more My first startup towards the end of university. What started as a series of pivots in core-product & business models, the end-result was a Christmas-time pilot project which brought value to local small-business, local charities, & local consumers. Finding a model where every stakeholder WON was my biggest take-away. Not prioritizing a plan for our OWN business-model was my biggest short-coming. The coolest thing I did, which I've continued doing similarly in all future business ventures, is to identify industry experts on LinkedIn, get a premium-account, contact them, call them, & add them to advisory-boards; with zipRAISE (formerly The Card Bin), I found the single greatest expert, in the U.S., of my niche industry, who not only joined my advisory board, but invited me to attend his following 2 conferences for-free, where I went from industry "know-nothing" to industry-vet within months. Show less
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PresidentCeo Manitoba Aug 2012 - Mar 2014I was handed-the-reins of a FAILING, student-led entrepreneurship group, tasked for turning the group around, at the last minute, with very limited resources, with no executive team, & a completely dry bank account. My goal was to build enough momentum that the group could attract proper leadership for the following year. I understood the only way to effectively grow a startup from scratch was to do one really valuable thing really freakin' well. And with the advice of community leaders Joelle… Show more I was handed-the-reins of a FAILING, student-led entrepreneurship group, tasked for turning the group around, at the last minute, with very limited resources, with no executive team, & a completely dry bank account. My goal was to build enough momentum that the group could attract proper leadership for the following year. I understood the only way to effectively grow a startup from scratch was to do one really valuable thing really freakin' well. And with the advice of community leaders Joelle Foster, Chris Johnson & Scott MacAulay, we created 'Startup Crawl,' "A field trip for the Young Entrepreneur," which immediately quadrupled membership, still runs successfully to this day, has branched out successfully to other cities across Canada, and is generally credited for changing the career-paths of dozens of students every year. I continued on as an Advisor for years, & am delighted to stay involved up to this day. Show less
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Manager Of Corporate RelationsAsper School Of Business - Commerce Student'S Association Feb 2012 - Apr 2013I was selected as an ambassador of a student-lead team responsible for raising hundreds of thousands of dollars EACH, on behalf of the Asper School of Business, through community corporate sponsorships. I learned how to communicate, secure face-to-face meetings, & present fund-raising proposals when working with tightly-scheduled business executives. I consider my email-etiquette to be top-notch due to this role. And perhaps the coolest thing I learned was how asking "why," in terms of "why… Show more I was selected as an ambassador of a student-lead team responsible for raising hundreds of thousands of dollars EACH, on behalf of the Asper School of Business, through community corporate sponsorships. I learned how to communicate, secure face-to-face meetings, & present fund-raising proposals when working with tightly-scheduled business executives. I consider my email-etiquette to be top-notch due to this role. And perhaps the coolest thing I learned was how asking "why," in terms of "why would you give our business school money," was extremely insightful in the sales-context, & certainly allowed me to close more deals with more corporate partners as a result (hint: donations were often more than philanthropy, such as part of a hiring-strategy). Show less
Luc Bohunicky Skills
Luc Bohunicky Education Details
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Entrepreneurship / Marketing -
St. Pauls High School
Frequently Asked Questions about Luc Bohunicky
What company does Luc Bohunicky work for?
Luc Bohunicky works for Course Record
What is Luc Bohunicky's role at the current company?
Luc Bohunicky's current role is Founder, CEO.
What is Luc Bohunicky's email address?
Luc Bohunicky's email address is lu****@****ail.com
What is Luc Bohunicky's direct phone number?
Luc Bohunicky's direct phone number is (855) 451*****
What schools did Luc Bohunicky attend?
Luc Bohunicky attended University Of Manitoba, St. Pauls High School.
What are some of Luc Bohunicky's interests?
Luc Bohunicky has interest in Public Relations, Business Development, Marketing, Technology, Software, Growth, Startups, Branding.
What skills is Luc Bohunicky known for?
Luc Bohunicky has skills like Entrepreneurship, New Business Development, Marketing, Sales, Team Leadership, Public Speaking, Public Relations, Business Networking, Market Research, Strategic Planning, Sales Management, Business Planning.
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