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Luc Breton is a Entrepreneur at Apps. He possess expertise in automotive, marketing strategy, business strategy, automobile, product marketing and 42 more skills. He is proficient in German, English, Dutch and Spanish.
Apps
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FounderApps Jan 2015 - PresentAmsterdam Area, Netherlands► Manage a portfolio of mobile applications for Apple iPhone.
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Planning ManagerRenault-Nissan-Mitsubishi Jun 2017 - May 2019Brussels Area, Belgium► Planning, Distribution & Performance for Renault BeNeLux -
Business Development ManagerAfrogleap Jun 2016 - Aug 2017Région De Amsterdam, Pays-Bas► At aFrogleap, we create customer value with engaging Digital experiences.► As a Business Development Manager, I handle prospects, advise customers on their mobile strategy, conduct pitches and create long-term value for our clients through world classe working relationship.
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Planning Department ManagerRenault Colombia Jul 2013 - Jul 2015Medellin► Managing a team of five persons in charge of 4 key elements of the commercial performance: Programming, Distribution, Reporting and Commercial Actions.► Responsible for:- The sales and profitability objectives for Renault´s new car business- Setting up an optimal distribution system for locally produced and imported vehicles- Creating monthly and yearly target for the Dealer Network and the Fleet Department: sales, production requests, invoices, quality results- Implementing actions plans and strategic indicators to follow up on the performance- Creating and coordinating the communication and promotion policy of the brand.► Achievements: - Built and implemented the production request process for the whole dealer network- Improvement of the programming cycle to increase availability of cars- Improved the market share each year and kept the brand Renault at the second position in Colombia without new products (17% market share and more than 50.000 cars) - Recruited two persons and successfully managed the team towards a broad recognition. -
Product Marketing Department ManagerRenault Nederland Jan 2011 - Jul 2013Amsterdam Area, Netherlands► Managing a team with a portfolio of 2 brands and more than 10 models.► Responsible for:- The management of 7 persons: 4 Product Managers, 1 Market Manager and 2 interns.- The product strategy of the brand Renault & Dacia: introduction, prices, positioning… - The sales objectives and the follow-up of the targets through KPI’s, strategic action plans, incentives for the dealer network and national communication investments- The product image and the link with the brand image- The promotion policy: coordinate the commercial actions and the communication campaigns between the different departments of the company- The financial performance delivered by the products towards the Group objectives - The coordination with the Light Commercial Van department.► Achievements: - Introduced the Zero Emission electrical mobility concept on the Dutch market- Brought the brand Renault to second position on the Dutch market in 2012 & 2013 - Exceeded the 2012 & 2013 Group market share (9% with about 45k cars) and profits objectives- Leaded 10 commercial action periods and communication campaigns worth 9M€ each- Recruited six persons until 2013 and successfully managed the team towards success.- Improved the brand image of 0,2 points (ABT study) thanks to a new communication policy (at a national and local level) improving product presentation and commercial actions; and thanks to an improvement of the service quality. -
Senior Product ManagerRenault Nederland Jan 2007 - Dec 2010Amsterdam Area, Netherlands► Responsible for:- All tools of the marketing mix for 2 main products of the brand: Mégane & Scénic- Product: determine specifications of the range and special editions for the Netherlands. - Price: propose prices through analysis of the competitors and according to the profit targets of the company.- Promotion: develop actions/promotions to achieve sales goals. Monitor communication material: leaflets, TV/Radio/Print advertisements, internet.- Distribution: Inform the Logistic Department & the dealer network.► Achievements: - Introduced the complete renewed range of Mégane and Scénic in The Netherlands- Maintained Scénic leader until 2007, 2nd in 2008 and back to leadership in 2009 & 2010- Brought the total volume Mégane & Scénic to the Top3 in The Netherlands in 2010- Brought the total profit generated by Mégane and Scénic above budget in 2010 - Managed a Junior Product Manager and an intern. -
Product ManagerRenault Nederland Oct 2006 - Dec 2006Amsterdam Area, Netherlands► Responsible for the "Light Commercial Vehicles" range of Renault► Responsible for operational tasks: - creating pricelists & brochures- maintaining processes for invoices, logistics & factory launches- answering network’s product related questions.Achievements: - Simplified and organised the price booklet of the wide product offer to ease sales process- Implemented standardised descriptions of the wide product offer in all systems -
Junior Product ManagerCitroen Nederland Sep 2004 - Sep 2006Amsterdam Area, Netherlands► Responsible for Citroen C5, Xsara Picasso and Berlingo.► Achievements: introduced the ‘Ligne Business’ of Citroen to target the business market.
Luc Breton Skills
Luc Breton Education Details
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Marketing & Communication -
International Business Management
Frequently Asked Questions about Luc Breton
What company does Luc Breton work for?
Luc Breton works for Apps
What is Luc Breton's role at the current company?
Luc Breton's current role is Entrepreneur.
What is Luc Breton's email address?
Luc Breton's email address is sp****@****ail.com
What is Luc Breton's direct phone number?
Luc Breton's direct phone number is 6396*****
What schools did Luc Breton attend?
Luc Breton attended Escp Business School, Asian Institute Of Technology.
What skills is Luc Breton known for?
Luc Breton has skills like Automotive, Marketing Strategy, Business Strategy, Automobile, Product Marketing, French, Market Research, Pricing, Sales Management, Market Analysis, Powerpoint, Management.
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