Luc Breton

Luc Breton Email and Phone Number

Entrepreneur @
Luc Breton's Location
Amsterdam, North Holland, Netherlands, Netherlands
Luc Breton's Contact Details

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About Luc Breton

Luc Breton is a Entrepreneur at Apps. He possess expertise in automotive, marketing strategy, business strategy, automobile, product marketing and 42 more skills. He is proficient in German, English, Dutch and Spanish.

Luc Breton's Current Company Details
Apps

Apps

Entrepreneur
Luc Breton Work Experience Details
  • Apps
    Founder
    Apps Jan 2015 - Present
    Amsterdam Area, Netherlands
    ► Manage a portfolio of mobile applications for Apple iPhone.
  • Renault-Nissan-Mitsubishi
    Planning Manager
    Renault-Nissan-Mitsubishi Jun 2017 - May 2019
    Brussels Area, Belgium
    ► Planning, Distribution & Performance for Renault BeNeLux
  • Afrogleap
    Business Development Manager
    Afrogleap Jun 2016 - Aug 2017
    Région De Amsterdam, Pays-Bas
    ► At aFrogleap, we create customer value with engaging Digital experiences.► As a Business Development Manager, I handle prospects, advise customers on their mobile strategy, conduct pitches and create long-term value for our clients through world classe working relationship.
  • Renault Colombia
    Planning Department Manager
    Renault Colombia Jul 2013 - Jul 2015
    Medellin
    ► Managing a team of five persons in charge of 4 key elements of the commercial performance: Programming, Distribution, Reporting and Commercial Actions.► Responsible for:- The sales and profitability objectives for Renault´s new car business- Setting up an optimal distribution system for locally produced and imported vehicles- Creating monthly and yearly target for the Dealer Network and the Fleet Department: sales, production requests, invoices, quality results- Implementing actions plans and strategic indicators to follow up on the performance- Creating and coordinating the communication and promotion policy of the brand.► Achievements: - Built and implemented the production request process for the whole dealer network- Improvement of the programming cycle to increase availability of cars- Improved the market share each year and kept the brand Renault at the second position in Colombia without new products (17% market share and more than 50.000 cars) - Recruited two persons and successfully managed the team towards a broad recognition.
  • Renault Nederland
    Product Marketing Department Manager
    Renault Nederland Jan 2011 - Jul 2013
    Amsterdam Area, Netherlands
    ► Managing a team with a portfolio of 2 brands and more than 10 models.► Responsible for:- The management of 7 persons: 4 Product Managers, 1 Market Manager and 2 interns.- The product strategy of the brand Renault & Dacia: introduction, prices, positioning… - The sales objectives and the follow-up of the targets through KPI’s, strategic action plans, incentives for the dealer network and national communication investments- The product image and the link with the brand image- The promotion policy: coordinate the commercial actions and the communication campaigns between the different departments of the company- The financial performance delivered by the products towards the Group objectives - The coordination with the Light Commercial Van department.► Achievements: - Introduced the Zero Emission electrical mobility concept on the Dutch market- Brought the brand Renault to second position on the Dutch market in 2012 & 2013 - Exceeded the 2012 & 2013 Group market share (9% with about 45k cars) and profits objectives- Leaded 10 commercial action periods and communication campaigns worth 9M€ each- Recruited six persons until 2013 and successfully managed the team towards success.- Improved the brand image of 0,2 points (ABT study) thanks to a new communication policy (at a national and local level) improving product presentation and commercial actions; and thanks to an improvement of the service quality.
  • Renault Nederland
    Senior Product Manager
    Renault Nederland Jan 2007 - Dec 2010
    Amsterdam Area, Netherlands
    ► Responsible for:- All tools of the marketing mix for 2 main products of the brand: Mégane & Scénic- Product: determine specifications of the range and special editions for the Netherlands. - Price: propose prices through analysis of the competitors and according to the profit targets of the company.- Promotion: develop actions/promotions to achieve sales goals. Monitor communication material: leaflets, TV/Radio/Print advertisements, internet.- Distribution: Inform the Logistic Department & the dealer network.► Achievements: - Introduced the complete renewed range of Mégane and Scénic in The Netherlands- Maintained Scénic leader until 2007, 2nd in 2008 and back to leadership in 2009 & 2010- Brought the total volume Mégane & Scénic to the Top3 in The Netherlands in 2010- Brought the total profit generated by Mégane and Scénic above budget in 2010 - Managed a Junior Product Manager and an intern.
  • Renault Nederland
    Product Manager
    Renault Nederland Oct 2006 - Dec 2006
    Amsterdam Area, Netherlands
    ► Responsible for the "Light Commercial Vehicles" range of Renault► Responsible for operational tasks: - creating pricelists & brochures- maintaining processes for invoices, logistics & factory launches- answering network’s product related questions.Achievements: - Simplified and organised the price booklet of the wide product offer to ease sales process- Implemented standardised descriptions of the wide product offer in all systems
  • Citroen Nederland
    Junior Product Manager
    Citroen Nederland Sep 2004 - Sep 2006
    Amsterdam Area, Netherlands
    ► Responsible for Citroen C5, Xsara Picasso and Berlingo.► Achievements: introduced the ‘Ligne Business’ of Citroen to target the business market.

Luc Breton Skills

Automotive Marketing Strategy Business Strategy Automobile Product Marketing French Market Research Pricing Sales Management Market Analysis Powerpoint Management Leadership Product Management Budgeting Promotions English Excel Coaching Microsoft Office Word Dutch Recruiting Organization Team Leadership Organizational Structure Financial Analysis Financial Reporting Price Setting Price Forecasting Price Means Sports Marketing Product Strategies Internet Entrepreneurship Efficiency Cost Management Music Travel International Asia Profit Margins Communication Skills Product Introduction Action Plan Creation Dedication To Continuous Improvement

Luc Breton Education Details

Frequently Asked Questions about Luc Breton

What company does Luc Breton work for?

Luc Breton works for Apps

What is Luc Breton's role at the current company?

Luc Breton's current role is Entrepreneur.

What is Luc Breton's email address?

Luc Breton's email address is sp****@****ail.com

What is Luc Breton's direct phone number?

Luc Breton's direct phone number is 6396*****

What schools did Luc Breton attend?

Luc Breton attended Escp Business School, Asian Institute Of Technology.

What skills is Luc Breton known for?

Luc Breton has skills like Automotive, Marketing Strategy, Business Strategy, Automobile, Product Marketing, French, Market Research, Pricing, Sales Management, Market Analysis, Powerpoint, Management.

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