All my live I have been working as a creative. It's what I do best. I have done this at different environments, within the agency world, at the advertiser side and as an independant creative solution provider. These experiences helped me to build a broad cross-disciplinary expertise covering amongst others: (re)branding, communication, identity design & guidelines, store branding & communication, store & exhibition design, store activation, packaging & graphic arts, retail design, print design, illustration jobs. I believe strongly in one overall brand recognition. Cross-media communication reflecting one strong identity. I'm a fan of keeping things as simple as possible.