Lucero Herrera Email and Phone Number
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Lucero Herrera personal email
Lucero Herrera is a Sr. Manager Audiences/Retail Media, A&I, NA Media at Procter & Gamble at Procter & Gamble. They possess expertise in microsoft excel, microsoft office, management, powerpoint, customer service and 1 more skills.
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Senior Manager Audiences And Retail Media, Analytics And Insights, North America MediaProcter & Gamble Jul 2022 - PresentCincinnati, Ohio, United States -
Consumer/Retail Analyst, Enterprise Data Science, Target TeamProcter & Gamble Jun 2019 - Jun 2022Minneapolis, Minnesota- Deployed consumer smart audience media campaigns as Target Customer Team technical lead.- Created test/control methodology to measure statistical success of insight centric media deployment.Improved store cluster methodology by applying machine-learning model to retail needs. - Implemented Python feature selection algorithms to analyze and develop behavior-based promotion strategy and data-driven stories around Target consumer loyalty data.- Employed an algorithm (collaborative filtering) to improve efficient assortment analysis. - Trained non-technical audiences on data science capabilities at least once quarterly to improve awareness and adoption of data driven self-serve solutions.
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Student TechnicianApplied Research Laboratories, The University Of Texas At Austin Aug 2018 - May 2019Austin, Texas- Curated point clouds for comparison with information from NASA’s ICE-Sat2 mission. - Validated truth files and reclassified inaccurate points. - Assisted with the development of an algorithm to identify ground and vegetation points from altimetry data. -
Honors Scholar InternApplied Research Laboratories, The University Of Texas At Austin Jun 2018 - Aug 2018Austin, Texas- Applied supervised neural network (multi-layer perceptron) to point cloud classification. - Wrote Python scripts for increased flexibility viewing LiDAR data in open source visualization software. - Explored unsupervised machine learning (autoencoders) for identification of scene components in satellite images.
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Ramshorn Academic CoachCockrell School Of Engineering, The University Of Texas At Austin Sep 2016 - May 2018Austin, Texas-Tutored first year engineering students in their core classes: calculus, chemistry, and physics-Provided mentorship to first year and second year engineering students -
InternEardish Corporation Apr 2015 - Jul 2015Los Angeles, California- Provided the Chief Operating Officer of the digital music portal with creative feedback on their product - Coordinated an event to curate information from artists about the local music industry- Researched product development and statistics -
InternThe Belleau Wood Group Sep 2014 - May 2015Dubai, United Arab Emirates- Conducted research on current standing projects within the multi-industry, investment and consulting platform - Arranged and assisted with business meetings and consultations
Lucero Herrera Skills
Lucero Herrera Education Details
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Data Science -
Computational Engineering
Frequently Asked Questions about Lucero Herrera
What company does Lucero Herrera work for?
Lucero Herrera works for Procter & Gamble
What is Lucero Herrera's role at the current company?
Lucero Herrera's current role is Sr. Manager Audiences/Retail Media, A&I, NA Media at Procter & Gamble.
What is Lucero Herrera's email address?
Lucero Herrera's email address is lucero.h@pg.com
What schools did Lucero Herrera attend?
Lucero Herrera attended The University Of Texas At Austin, The University Of Texas At Austin.
What skills is Lucero Herrera known for?
Lucero Herrera has skills like Microsoft Excel, Microsoft Office, Management, Powerpoint, Customer Service, Public Speaking.
Who are Lucero Herrera's colleagues?
Lucero Herrera's colleagues are Shakti Moharana, Cecilia Li, Mario Caunin, Daniela Nussmann, Phu Hung Huynh, Zoltán Gacsályi, Izna Naseem Ahmad.
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