Lucy Robinson Email & Phone Number

Newark-On-Trent, Gb

I head up the marketing team at Skins Sexual Health and our sister company, Creative Conceptions. This includes executing social media strategies for our companies and the brands within them, managing our websites and SEO efforts, writing press releases, publishing print ads, conducting guerrilla marketing campaigns, organising PR events, attending trade shows, managing joint marketing efforts with our third party brands, and everything in-between!

I head up the marketing team at Creative Conceptions and our sister company, Skins Sexual Health. This includes executing social media strategies for our companies and the brands within them, managing our websites and SEO efforts, writing press releases, publishing print ads, conducting guerrilla marketing campaigns, organising PR events, attending trade shows, managing joint marketing efforts with our third-party brands, and everything in-between!

Nottingham, England, United Kingdom

My primary objective was to build a stand-alone social department, to cater to growing demand for social media services. This involved assessing the current processes and accounts, and scoping out a growth plan to improve efficiency, and add value for clients.Alongside managing a wide portfolio of client’s social strategies, I set up scalable internal solutions and account management processes, created company resources, earned new contracts, and grew the team to become the largest department at Ketchup.I also worked with clients to execute [exceptional] marketing strategies across organic social, paid social, and email. Covering everything from account management, content creation, copywriting, scheduling, engagement, and reporting. Channels included TikTok, Facebook, Instagram, LinkedIn, X, Pinterest, Threads, and Lemon8.

As Product Marketing Manager, I oversaw the marketing and growth of our eCommerce product range. I was also responsible for lead generation and pitching to prospects, helping to bring in additional revenue to the business.In addition to this, I remained as a marketing account manager for various clients, overseeing their digital marketing efforts across SEO, social media, email, Google Ads and other PPC channels. I take real pride in working with my customers to produce custom marketing strategies and reporting back on the results - It means the world to me to see them thrive.

• Content creation for clients and iocea's social media channels, including TikToks, Instagram Reels, and carousel posts• Writing engaging, keyword-optimised copy for clients websites, including blogs, product descriptions and page text• Completing technical SEO activities for clients and implementing search visibility growth strategies• Setting up Google/Facebook Ads for clients and managing campaigns to coincide with strategies across SEO, social and email• Marketing account management activities, such as reporting, leading meetings, creating contracts and building relationships• Managing client website content via various CMS systems, including cShop (Message me to learn more!)• Producing digital marketing audits for prospects

Working for this customer-centric retailer enhanced my skills in marketing, premium branding, advertising and visual merchandising. I consistently used my creative skills to develop eye catching product displays to drive sales. I was recognised for multiple ‘One Step Beyond’ awards and commended by regional managers.

Nether Broughton

During my time studying for a BA Advertising and Marketing degree, I took on an unpaid internship alongside part-time work, to gain relevant experience in a marketing-related role.During this internship, I contributed to successful pitch materials, organised and attended PR events, created effective marketing content and helped develop the company's social media strategy. I used my creative social media marketing skills to build their online presence and reach new audiences.I gained some incredibly valuable experience in this position and was ultimately offered a full-time role upon graduation. Unfortunately I finished university as the pandemic first began and the tourism industry was hit hard, so it was no longer possible for me to take on a full-time role with the company.

Nottingham, United Kingdom

Whilst studying for my A-Levels, I worked part-time at SLS, alongside other roles. Here, I gained valuable experience working in a professional B2B environment. My duties included managing and updating online databases, as well as responding to calls/emails regarding customer complaints and enquiries, face to face and on the phone. Liaising with external and internal customers to maintain customer expectations and business standards.

Lincoln, United Kingdom

Promoting the sales of ‘freshers week’ wristbands to Lincoln students via relevant social media platforms and university discussion forums, using both online and direct selling methods. Alongside promoting ticket sales, I also attended the events as a host and sought out opportunities to sell tickets for other events.

On top of operational activities, I set up and managed the social media accounts, running promotions and publishing competitions and offers online. To coincide with this, I organised events to draw in new customers, build loyalty and promote seasonal sales. I designed advertisements for these events and created media plans for marketing activities.

Undergraduate, Advertising And Marketing, First Class Honours

A-Levels, Media Studies (B) Psychology (B) Business Studies (C)

Gcses

Business Studies (A) English Language (B) English Literature (B) ICT (B) Health and Social Care (B) Philosophy and Ethics (B) Mathematics.