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Luce Watson Email & Phone Number
Senior Production Consultant | Events and Experiences EMEA
at
Expedia Group
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✓ Verified Jul 2026
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Current company
Role
Senior Production Consultant | Events and Experiences EMEA
Location
London, England, United Kingdom
Who is Luce Watson? Overview
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Luce Watson is listed as Senior Production Consultant | Events and Experiences EMEA at Expedia Group, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Luce Watson.
Luce Watson previously worked as Senior Consultant and Producer | Experiential, Events and Marketing Partnerships at Luce Watson and Senior Consultant & Producer | Experiential, Events & Marketing Partnerships at Luce Watson.
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Expedia Group
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Profile bio
About Luce Watson
I am an experiential events and marketing partnerships specialist with over 15 years of experience across FMCG, hospitality, and entertainment sectors. I thrive on collaboration, consumer insights and sustainable growth, working with some of the world's leading brands, agencies and rights holders to deliver large-scale events and impactful marketing campaigns.I produce large scale events and offer consulting to optimise marketing levers for awareness, conversion, sales, storytelling, and ROI. My strategic approach simplifies project management to achieve optimal results across across integrated marketing, HORECA, on/off trade, in-store, events, partnerships, PR, OOH, and online. • Collaborated with over 50 brands across music, FMCG, food & beverage and hospitality.• Led a large-scale consumer event with over 70 partners.• Increased drink pourage for a major FMCG by 256% via partnerships and event strategy.• Drove integrated marketing across CRM, PR, partnerships and social which increased hospitality covers by 180%.• Delivered 120+ consumer experiences, engaging over 100M consumers.• Coached a sales team to achieve £1.2M+ during key hospitality Christmas period.• Negotiated partnerships resulting in 40+ national PR coverages and a 25k+ CRM increase in one launch.• Implemented new processes and automation tools, improving workflow and saving resources.• Earned nine industry awards, including the MusicWeek Under 30 list at 23.
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Luce Watson's current company
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15 roles
Luce Watson work experience
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Senior Consultant And Producer | Experiential, Events And Marketing Partnerships
Senior Consultant & Producer | Experiential, Events & Marketing Partnerships
CurrentI offer expertise across 4 key pillars with a focus on ROI and maximising results:Brand Activation | Marketing Partnerships | 360 Marketing Strategies | Proposal WritingClients have included: Live Nation, Fane, Kennedy, Kilimanjaro, CreateLDN, Purple Frog Consultancy, 56dc, KGA, XYZ, Ward Faith Media, The Studio Of Possible, Schnuzzle and more.Brand Activations: Creating mid-large cultural brand experiences across the UK, US, and EU. Marketing Partnerships: High-impact strategies across brand awareness, engagement and growth - moving brand equity scores and category spots.360 Marketing: Developing and executing marketing strategies that seamlessly integrate and pull the right levers and the right time across multiple channels.Proposal Writing: Crafting compelling proposals to secure partnerships, events and investor funding.ROI Frameworks: Designing frameworks and ROI models through to tracking mechanisms and back end ops.Pitch Producer: Lotus New York LaunchRita Ora x PrimarkEbay SneakernessFoxyBingo Pop UpSchnuzzle GTM NYC - US/AUD Rights Development:Fane (Authors, Talent, Events)Kilimanjaro (Music, Permanent Venues, Christmas Light Trails)WavySail (Sailing)Marketing Partnerships:Amazon Music x WirelessSnapchat Festival AR Map Launch x Parklife, Creamfields & Reading & LeedsGoogle Wallet x Parklife & Reading & LeedsGoPuff x WirelessBarclaycard x LatitudeLiquid DeathEvents/Experiential:Superdrug Presents 2023 & 2024 (Event Director)Taylor Wimpey PostMark Outdoor Cinema & Olympics Screenings 2024 (Senior Producer)World Travel Market Tourism Board B2B Activation (Senior Producer)Bagel Magazine Launch x On Running 2023 (Senior Producer)H&M London Fashion Week 2024 (Event Control)
Dec 2021 - Present
Senior Consultant | Marketing Partnerships
Working with the VP and Marketing HOD's to deliver and optimise marketing strategy and growth across strategic partners. 360 marketing development to help integrate owned, paid and earned media strategies, maximising use of IP and rights.Recommendations across paid media, digital media and digital tools for deeper fan engagement.Management and implementation of new workflow processes to approve efficiency.Implementation of reporting decks and partner templates.Running of workshops and sessions to drive collaborative thinking around integration year round on trade, in store, online and OOH.Recommendation and analysis of third party market tools to help drive insights across partners markets.Creation of toolkits and ROI modelling for deeper conversion.
Mar 2023 - Sep 2024
Project Director | Creative
Responsible for management and implementation of new briefs, improved ways of working and processes, proposal writing and creative resource against projects.Management and implementation of new workflow processes to approve efficiency.Implementation of new Trello processes and ways of working post covid pandemic.Workflow and resource management of team of 15+Freelance management and procurement.
Apr 2021 - Sep 2021
Proposal Manager | Marketing Campaigns
Working with FMCG brands to develop proposals and pitches that return on investment. Responding to RFI, RFQ, RFPs with new clients and building on existing client proposals to help exceed revenue goals.Responsible for developing pitch decks with financials, strategy, conceptual design and projected ROI, working cross departmentally to bring in the right resource at the right point including hand-over delivery.Client wins including British American Tobacco, Coca-Cola, & others.
Mar 2019 - Apr 2021
Senior Campaign Manager | All Out Beauty
Responsible for the award-winning development and delivery of a multi-brand beauty and wellbeing experience touring the UK. Responsible for the development of rights and strategic marketing to maximise ROI for brands. 2M+ OTS150k+ consumer engagements3M+ reach across influencers95k samples distributedWinner of award at IPMConsumers 5x more likely to consider brands after
Apr 2018 - Feb 2019
Brand Activation Manager | Secondment
Partnership strategy to culturally position the mixers category to drive brand equity, awareness, OTS, penetration, volume and conversion of new consumers. Working with IP and rights holders, external agencies including media, social and PR to amplify consumer touch points and marketing within entertainment and leisure events, plus HORECA outlets.16M+ OTS1M+ consumer engagements94K additional drinks poured15% increase in bar revenue
Jul 2019 - Dec 2019
Brand Manager | Events & Partnerships
National and regional brand growth through marketing, digital, partnerships, events, PR and influencers.Responsible for the development and delivery of the yearly marketing budget and strategy, PR strategy across the launch of the igloos, private hire and marketing partnerships. Management of social media and website including third party agencies, as well as supporting strategies and marketing for new openings.40+ pieces of key coverage across BBC, Secret LDN, Business Insider, Joe Wicks, Lonely Planet & more£1.2M in Christmas sales through private hire and Christmas strategies25k ECRM in 10 days through landing page competition40k+ growth across social channelsSecured partnerships with Glossybox, School of Life, Bondi Sands, Good Girls Eat Dinner, SilkFred & more
Feb 2017 - Apr 2018
Special Events Development Manager | Hnw Special Events
Contribution to special event strategy development including conceptual design, event planning, partnerships and senior project management across multiple senior stakeholders internally and externally including MET, TFL, Royal Household & others.Growth and strategy of the Special Events portfolio Producer of six figure fundraising eventsLaunch of Centrepoint awards at HSBC Private BankFull integrated delivery of Centrepoint at The Palace with Nile Rodgers, Ellie GouldingRed carpet and artist liaison delivery of Winter Whites Gala with Bon Jovi and Taylor Swift
Jul 2015 - Dec 2016
Senior Project Manager | Large Scale Events
Creative Producer, event and talent management to touring global concerts, red carpets, brand activations, private events, PR and product launches.Williams Green, GlastonburyCity RocksJackass Presents Bad Grandpa London PremiereGlobal Citizen: Chime for ChangeBarclaycard Presents British Summertime FestivalMeatopia FestivalThe People's Music AwardsG8 UK SummitMaslenitsa Festival Trafalgar SquareNine Elms Embassy Gardens Launch with Boris Johnson CRUK Dining with the StarsDownton Abbey BallWinter Whites Gala The Who O2 GreenwichCarling Brilliantly BritishMTV Brand NewThe Great EscapeField dayTalent management/artist liaison:Jonathan Ross, Taylor Swift, Jon Bon Jovi, Jennifer Lopez, Tinie Tempah, The Feeling, Plan B, Sam Duckworth, Adam Buxton, James Blunt & more.
May 2013 - Dec 2016
Campaign Manager | Ben & Jerry'S Experiential
Creative Producer of brand activations including conceptual creation, partnership development, marketing and delivery of the sell-out cinema event, festival activations and ice cream tours.Producer and creator of Ben & Jerry's Big Ice ScreeningWinner of 2 awards at FMBE500k+ consumer engagements2.5k tickets sold, sold out within 1 weekFirst green energy outdoor cinema in UK 250k samples
Jun 2014 - Jun 2015
Project Manager | Large Scale Events
Responsible for the development of Stepladder Worldwide winning awards and press recognition for contribution to the events and creative industries.Sell out networking events across LondonPlacement an development of over 150 young people into eventsExecution of large event productions including Glastonbury, Maslenitsa Trafalgar Square, Jackass Premiere, MTV Brand New, CRUK Dining With The StarsExecution of launch of AEG BST Festival VIP & Meatopia Festival VIP
Jan 2013 - Jun 2014
Creative Coordinator
Responsible for smooth running of creative and production studio and team of 6 including Creative Directors, 3D Designers, Artworkers, Graphic Designers and Videographers.120 Ministry of Sound releases into retailArtist releases including Example, DJ Fresh & Rita Ora, Wretch 32, Yasmin
Apr 2011 - Dec 2012
Personal Assistant To Chief Executive Officer
Personal Assistant to the two founders of global unsigned music platform. Advisory Board member advising on marketing, branding and sponsorship.
Oct 2009 - Oct 2010
FAQ
Frequently asked questions about Luce Watson
Quick answers generated from the profile data available on this page.
What company does Luce Watson work for?
Luce Watson works for Expedia Group.
What is Luce Watson's role at Expedia Group?
Luce Watson is listed as Senior Production Consultant | Events and Experiences EMEA at Expedia Group.
Where is Luce Watson based?
Luce Watson is based in London, England, United Kingdom while working with Expedia Group.
What companies has Luce Watson worked for?
Luce Watson has worked for Expedia Group, Luce Watson, Live Nation Entertainment, N2O, and N2O Limited.
How can I contact Luce Watson?
You can use AeroLeads to view verified contact signals for Luce Watson at Expedia Group, including work email, phone, and LinkedIn data when available.
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