John Lucey Email and Phone Number
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Experienced and versatile digital marketing, lead-generation and business development professional.Passionate, hands-on leader who utilizes data and technology to consistently deliver results. Intrapreneur: solves problems via continuous experimentation and the creation of new approaches. SPECIALTIES:Online Marketing: Increases traffic and customer acquisition via SEO, paid search, email, affiliates, display, social and mobile marketing.Website Optimization: Maximizes conversion and order/lead value via testing and personalization. Site design/usability, customer reviews/social commerce, site merchandising, video, tablet/mobile, alternate/emerging payments, cart recovery.Business Development: Drives revenue via the creation of strategic partnerships. Nurtures relationships to maximize value. Networking/outreach. Contract and price negotiation. Partnership marketing.Business Management: Leads and mentors cross-functional teams. Manages P&L. Sales/expense forecasting, business reporting, cost reduction, ROI analysis, teambuilding.Direct Marketing: Delivers measurable results via continuous testing. Drives acquisition via promotion and new audience outreach. Maximizes retention via segmentation and reactivation. DR experience: online, direct mail (catalog, postcards, mailers), print & broadcast. Analytics: Supports results and identifies new opportunities via data-driven analysis. Channel attribution, customer database analysis, traffic segmentation, conversion funnel and path analysis. Product Marketing: Launches new products. Develops multi-channel marketing plans based on target demographics. Coordinates online marketing, PR, advertising, social and site placement for maximum impact. Manages internal and agency teams. Project Management and Operations: Streamlines operations of complex business processes (such as onboarding, pricing and fulfillment of thousands of products). Utilizes technology to realize cost and productivity efficiencies.
Southern New Hampshire University
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Vice President, Digital Performance Marketing And MartechSouthern New Hampshire UniversityBedford, Nh, Us
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Vice President, Digital Performance Marketing & MartechSouthern New Hampshire University Jun 2018 - PresentManchester, Nh, Us
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Associate Vice President, Digital Marketing & PerformanceSouthern New Hampshire University Jun 2017 - May 2018Manchester, Nh, Us
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Assistant Vice President, Digital MarketingSouthern New Hampshire University Nov 2015 - May 2017Manchester, Nh, Us
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Director Of Digital MarketingSouthern New Hampshire University Jun 2014 - Oct 2015Manchester, Nh, UsWeb marketing for SNHU College of Online & Continuing Education (COCE), the fastest growing nonprofit college in the United States.
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Operational Vice President, EcommerceBrookstone Feb 2012 - Jun 2014Merrimack, Nh, UsManaged P&L and overall operations of $100 Million+ direct-to-consumer division. Led a team of 35+ eCommerce, direct marketing, business development and operations professionals. Reported to CEO.Delivered profitable, year-over-year divisional sales growth over last 5 years. More than doubled site traffic and nearly tripled demand driven by Internet Marketing over the same period, with improved expense efficiency each year. Championed (from inception to launch to expansion and operations) successful web-only product expansion initiative. Grew product base from less than 5,000 items to more than 70,000 in three years. Managed a network of 600+ vendors. Oversaw operation of Brookstone.com, including site merchandising, online marketing, conversion optimization, web analytics and direct-fulfillment operations. Managed multimillion dollar advertising budget. Defined and managed the execution of online/direct marketing and eCommerce strategy. -
Director Of Ecommerce MarketingBrookstone Jan 2010 - Jan 2012Merrimack, Nh, UsCommissioned a custom SEO-friendly integration of the ATG eCommerce platform to power our web product expansion initiative. The re-launched website yielded thousands of new page 1 listings and has delivered steady increases in organic search traffic and sales in the years since. Expanded brand and business reach via strategic selling partnerships with 3rd-party sites such as Amazon, eBay, Buy.com, Sears, Best Buy, and others. Negotiated terms, built relationships, managed technical integrations, and established marketing and fulfillment processes. Realized a 5x sales increase via these partners over last 5 years.Managed all aspects of online marketing: search, affiliates, display, shopping. Cultivated relationships with various marketing and technology partners to maximize sales and profit, including: Monetate (conversion optimization), Invodo & Liveclicker (web video), Marin (paid search/automated bid management), Groupon and Living Social (group buying), Mercent & Channel Advisor (datafeed management/optimization), PowerReviews/Bazaarvoice (customer reviews/social commerce), CashStar (egift cards).
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Internet Marketing ManagerBrookstone Nov 2006 - Dec 2009Merrimack, Nh, UsOversaw all aspects of search (paid and SEO), comparison shopping, and online partnership marketing. Established and managed several successful agency relationships in the areas of paid search, datafeed management and SEO. Drove profitable year-over-year increases in all areas managed.Strategically expanded paid search keyword count by five-fold, adding profitable long-tail phrases and leveraging search as a tool to discover and recommend new product categories. Utilized best-practice landing page and offer testing to boost conversion/order value and maximize profit. Continually tested emerging online advertising technologies such as retargeting. Launched Brookstone on Facebook. Championed the importance of mobile as an emerging medium. Researched vendors and recommended selected partner for mobile optimized website.
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Copy Director / Seo CopywritingBrookstone Feb 2004 - Oct 2006Merrimack, Nh, UsLaunched company’s successful Search Engine Optimization content program. Directed keyphrase research and competitive search analysis efforts. Managed a team of copywriters responsible for all online, direct marketing and retail content creation.
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CopywriterBrookstone Sep 2002 - Jan 2004Merrimack, Nh, UsGenerated creative concepts and copy for all aspects of brand. Brought ad agency perspective to team. Developed trademarked names for proprietary products.
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Advertising CopywriterGearon Hoffman Advertising 2000 - 2002Developed creative concepts and wrote and directed ads for TV, radio, print and online. Clients included: Museum of Science Boston, Harpoon Beer, Worcester Polytechnic Institute, Tufts Health Plan.
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Creative / CopywriterHill Holliday 1997 - 2000Boston, Massachusetts, UsGenerated creative concepts and copy for print, radio, web and direct marketing campaigns. Clients included: Fidelity Investments, GTE Internetworking, Dunkin Donuts, Fleet Bank. -
Senior Media Planner / Account ManagerFreeman Associates (Now Carat) 1994 - 1996Ran the America Online account. Managed aggressive subscriber acquisition marketing campaigns, helping AOL establish market dominance. Negotiated placements including unconventional vehicles such as magazine polybagging and CD-ROM distribution. Tracked response and conversion and tailored marketing plan accordingly. Responsible for multimillion dollar annual budget. Managed a team of four.
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Information Technology Consultant / ProgrammerKeane, Inc. 1991 - 1994Programmed custom software solutions in various computer languages. Worked on-site with clients Bull Information Systems, Fidelity Investments and Fleet Bank.
John Lucey Skills
John Lucey Education Details
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University Of Vermont, School Of Business AdministrationMarketing And Management Information Systems
Frequently Asked Questions about John Lucey
What company does John Lucey work for?
John Lucey works for Southern New Hampshire University
What is John Lucey's role at the current company?
John Lucey's current role is Vice President, Digital Performance Marketing and MarTech.
What is John Lucey's email address?
John Lucey's email address is jl****@****one.com
What is John Lucey's direct phone number?
John Lucey's direct phone number is +160348*****
What schools did John Lucey attend?
John Lucey attended University Of Vermont, School Of Business Administration.
What skills is John Lucey known for?
John Lucey has skills like Digital Marketing, Seo, Sem, Email Marketing, Affiliate Marketing, Retargeting, Conversion Optimization, Usability, E Commerce Optimization, Web Video, Business Development, Partnership Marketing.
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