In my spare time, I run a self-improvement YouTube channel called @liwanagan where I single-handedly create content from concept to completion.• Writes scripts about a diverse range of topics about self-improvement, aiming to explain people can live better lives• Creates engaging titles and thumbnails to increase video click-through rate• Records and edits voice-over narration, footage, and motion graphics using DaVinci Resolve• Distributes videos over various social media• Consistently tracks analytics to ensure optimal click-through rate, depth of connection, and user engagement

I manage a blog called Liwanagan, where I talk about self-improvement.

Spiralytics is a digital marketing agency where I led a cross-functional content team.- Generated topics, created content briefs, and QA'd drafts to ensure alignment with strategy and quality standards.- Increased BYD Cars Philippines’ organic search traffic by 171%- Increased Manila Recruitment’s organic search traffic by 9%- Produced monthly SEO performance reports to track and optimize content effectiveness.

Inbound Found is a digital marketing agency where I led a content team to create blog and social media content for the launch of launchguardian.com

I represented Embarque on YouTube by producing engaging content.

I managed Ranksey Digital Marketing's official podcast called E-Commerce Secrets to Scale, editing and repurposing podcast episodes, creating thumbnails, and conducting YouTube SEO for their two channels until the podcast ended in March 2024.

MoneyGeek is a personal finance blog partnering with top financial institutions to provide in-depth, easy-to-read content.As the content strategist, I spearheaded the content creation process from concept to completion, collaborating with a cross-functional team to deliver top-tier personal finance content.KEY RESPONSIBILITIESCreated comprehensive content briefs for a team of content writers, editors, data scientists, and web devs• Created content briefs for individual articles, reusable article templates, and content refreshes, specializing in insurance content• Utilized SEO analytics tools (SEMrush, Ahrefs) to measure the performance of content and provided strategic recommendations for improvement• Utilized data analytics tools (PowerBI, Sheets, Excel) as a reference for conceptualizing content and creating briefs• Managed content creation and publication process, ensuring accurate delivery of content Collaborated with cross-functional teams to create content that was optimized for SEO and comprehension• Provided individualized coaching and mentoring to less experienced content strategists• Coordinated with data scientists to help translate complicated insurance datasets into easily-digestible content• Collaborated with web developers to ensure that web components were displayed as intended• Collaborated with the SEO manager to implement internal linking best practicesACHIEVEMENTS• Created 100+ content briefs for individual pages on the insurance vertical including response posts, listicles, buyers’ guides, and more.• Created 20+ content briefs for some of the most profitable pages on the insurance vertical — company review pages for home, renters, pet, life, and car insurance• Created reusable instruction templates which increased the efficiency and productivity of content strategists• Mentored 2 new content strategists, helping them develop the skills and knowledge necessary to succeed in their roles.

Apipheny is a paid Google Sheets extension. I helped increase sales by strengthening the product’s organic search presence.KEY RESPONSIBILITIESCreated SEO-optimized content from concept to completion• Wrote blog posts, articles, and landing pages about APIs and Google Sheets• Wrote direct-response emails• Created and produced product tutorial videos from concept to completion, including scripting, voiceover recording, editing, and uploading to YouTube.Optimized website content and back-end to be more SEO-friendly• Optimized home page copy, landing pages, and existing content by updating metadata, content, and optimizing images• Conducted keyword research and developed SEO-friendly content titles and meta descriptions to maximize content visibility• Used SEO plugins to increase website loading speedACHIEVEMENTSSingle-handedly wrote, designed, and implemented the product's welcome drip campaign• Maintained a 30% e-mail open rate and 3% click rate—both 50% higher than the average open and click rates—by creating value-rich emails with compelling headlinesOptimized website content for SEO and organic search visibility, resulting in a 800% increase in website traffic• Conducted keyword research and ranked the website in the top 10 for 20+ high volume competitive keywords• Increased blog's average click-through rate by 230% through title optimization

Exsplore is an affiliate marketing travel blog. I helped increase the business’s affiliate revenue mainly by creating product reviews and listicles.KEY RESPONSIBILITIESCreated SEO-optimized content from concept to completion• Wrote blog posts, articles, and landing pages about APIs and Google SheetsOptimized website content to be more SEO-friendly• Optimized home page copy, landing pages, and existing content by updating metadata, content, and optimizing images• Conducted keyword research and developed SEO-friendly content titles and meta descriptions to maximize content visibilityDeveloped SEO-optimized content that increased visibility on search engines, • Incorporated affiliate product links in blog posts about travel gear and tech• Researched products to promote on the blog• Conducted keyword research using Ahrefs, SEMrush, and Google SERPs to determine optimal post structure• Created thumbnails for each post to use as featured imagesACHIEVEMENTSOptimized website content for SEO and organic search visibility, resulting in a 400% increase in website traffic• Ranked website in the top 10 for 20+ high volume competitive keywords

Wander Media is a digital marketing agency where I wrote dozens of blog posts about tattoo styles and techniques.Since Q2 of 2020, my work has increased organic keywords by 600% and traffic by 4,000%. Each of my pages now ranks for 100 - 300 keywords.I did keyword research, sourced images, wrote content, and created thumbnails for all the content published in Q2 of 2020.Here are a few links to my best work:

Cental8 is a digital marketing agency where I wrote blog posts about telecommunications & finance.

ASGM is a digital marketing agency where I wrote press releases about data recovery & digital marketing.