Co-founded Equeco, a digital marketing agency that harnesses the power of tailor-made software and two decades of expertise to deliver outstanding results. Our clientele spans diverse industries and sizes, ranging from YC startups to established public companies, all relying on Equeco to grow their campaigns through cutting-edge automation.Our services include automated campaign management for Google and Microsoft Ads, covering everything from keywords to ads, extensions, and performance optimization. We craft personalized strategies for campaign structure, conversion tracking, and optimal bidding configuration. Additionally, clients benefit from the Equeco Performance Dashboard for insightful and transparent tracking of their campaigns.

In charge of marketing at Viajala.Viajala is a leading flights and hotels Metasearch with sites in Argentina, Brazil, Colombia, Chile, Ecuador, Mexico and Peru.

Promoted to Director from Sr Manager position within 4 months of start date.1. Devised and executed the SEM platform strategy to work across 70 countries and in 35 languages utilising hundreds of millions of keywords. a. Led the integration and ongoing development of Marin Software, used daily by over 20 internal SEM specialists. b. Designed and built custom SEM tools for Hotels.com specific requirements, such as a keyword mining solution using the Adwords API enhanced with automated classification using Natural Language Processing and probabilistic algorithms.2. In charge of SEM analytics, both with own team and support from internal analytics team: a. Drove quantitative research to define centralized scaled optimizations, including bidding, adcopy and keyword portfolio optimization leading to up to 65% revenue and profit improvements b. Built the SEM data repository for hundreds of millions of keywords’ account structure and traffic reports in collaboration with internal analytics team and Marin Software.3. End to end ownership of Google Hotel Price Ads, an inventory driven auction advertised on sites such as Google Hotel Finder and Google Maps, tipped to overtake Adwords as the key driver of traffic from Google to online travel agencies. a. Implementation of bid optimizations resulting from internal quantitative research resulted in 300% revenue and profit improvement over 12 months. b. Influenced Google to create a tagline feature, and improve auction to allow more granular bid decisions using device, point of sale and length of stay multipliers.4. Supervised development of financial models and forecasts up to 100 million dollars in collaboration with SEM operations leaders and finance.5. Hired, trained and managed a team 5 SEM professionals, including 2 Strategists, 1 Statistician, 1 Product Manager, 1 Financial Analyst.

1. Integrated global Hotels.com SEM campaigns with the Marin platform2. Managed the Google Hotel Price Ads traffic acquisition (as seen on Google Hotel Finder)

Promoted from previous Associate Manager position.

Promoted from analyst position to manage the team and head a large scale in-house SEM program advertising on tens of millions of keywords throughout the UK, France and Germany, driving millions of monthly visitors.Achieved over 3X revenue and profit growth within 5 years, becoming directly responsible for more than half of the sites’ traffic and revenue. Eventually responsible for $30m yearly spend.Hired, trained and managed a team of up to five Search Marketers running keyword, account structure, adcopy and bidding optimization.Sole business stakeholder of in-house R&D SEM team, and led development of unique solutions to manage PPC bidding, large scale keyword launches and dynamically building adgroups.Learned and used basic SQL to acquire granular SEM data and run in-depth analysis.

Was promoted from my previous Analyst role and took over management of the EU SEM operations, including full P&L ownership, and four direct reports (subsequently increased to five).

Shopzilla (formerly Bizrate) operates leading shopping comparison sites in the US and three EU markets: UK, Germany and France.As part of the EU Search Engine Marketing team in the London office, my responsibilities included firstly the support of operations on the UK and FR markets, and subsequently the end to end management of the French SEM campaigns.

As part of my degree, did a six months marketing internship at Lycos Europe, performing a dual mission:a. In charge of controlling, research, and operational projects for marketing department of e-mail products.b. Put together key performances indicator reporting and presentation for senior leadership team.