Driven by a passion for dynamizing the Top Line, I am an experienced and well-rounded commercial leader with a proven background in strategic consulting, sales and distribution, product development, loyalty and CRM. I started my professional career in operations, which gave me a full understanding of the value chain. My strong analytical and strategic thinking skills together with a “make it happen” approach have contributed to achieve a good track record in complex transformation processes where people and digital transformation play a key role. Having worked in several industries such as airline, consulting and FMCG have increased my preference for changing and multicultural environments, where I can create healthy collaboration ecosystems with customers and partners and develop teams able to lead the change. Skills: Change Management, Team Leadership, Business Intelligence, Customer Relationship Management (CRM), Key Account Management, Sales Process Optimization, Distribution Cost Optimization, Channel shift, Incentive model optimization, Loyalty Program, Revenue Forecasting